Tennis needs to do more to show that women’s sport deserves greater exposure

The women’s game is riddled with an unprecedented level of mediocrity, and needs to change.

Last night, Maria Sharapova secured her place in the third round of the Australian Open.

There is nothing unusual about seeing the 25-year-old accomplish such a feat in itself. In fact, it is the seventh time in 11 years that the Russian has safely negotiated her first two games at Melbourne Park.

However, consider this.

In her opening matches, the four-time Grand Slam champion dispatched Olga Puchkova and Misaki Doi in a combined time of less than two hours and without the loss of a single game.

The lay tennis fan would be excused for wondering if either Puchkova or Doi were novices - young players enjoying a first taste of the big time.

Alas, no. Depressingly, both the 21-year-old Doi and 25-year-old Puchkova are currently operating around the world’s top 100 and have well over ten years professional experience between them.

This sort of competitive imbalance in women’s tennis is no longer surprising nor particularly newsworthy, but as part of a tour that comprises 1,200 ranked places, it is hard to fathom that there are 1,100 professional players inferior to the two unable to capture a single game against Sharapova.

Last summer, the Women’s Sport and Fitness Foundation suggested that as little as three hours in 72 broadcast on Sky Sports one weekend was devoted to women’s sport.

The BBC have made a concerted effort to try and bring stories concerning female sports stars to the top of their agenda. However, most of these have been relating to perceived inequalities and injustices in funding and exposure - actual sports news has been pretty much the sole preserve of Olympic and tennis stars.

Ten years ago next week, Serena Williams secured her first Australian Open title and with it completed the "Serena Slam" of all four major tennis crowns.

Today, Williams remains at the forefront of the women’s game, despite being beset by injury, misfortune and controversy; younger, fresher foes have been unable to topple her.

This supremacy need not necessarily be a negative thing - Roger Federer’s time at the top has coincided almost exactly with that of the younger Williams sister and there are no suggestions that his successes are bad for the sport.

The two sides of the sport have exchanged supremacy at different points over the last 40 years, however, with the men’s game now perhaps stronger than it ever has been, the women’s game is riddled with an unprecedented level of mediocrity and a major identity crisis.

Style has replaced substance as, to name but a few, Agnieszka Radwańska, Caroline Wozniacki and Dinara Safina have all cashed in on high rankings without ever looking like breaking their Grand Slam drought, attracting scorn as a result.

Martina Hingis, herself a serial winner from the age of 14, has attacked regulations preventing younger players indulging in more WTA tour events in their early teens - Hingis suggesting that this limitation only serves to stunt growth and ensure that older players rule the roost for longer.

Williams, Sharapova and a string of one-off older champions have dominated the roll of honour in recent years - Victoria Azarenka and Petra Kvitova being the only notable exceptions to this worrying trend.   

This is particularly pertinent when discussing Williams Jr. The 31-year-old has dramatically reduced her playing schedule over the last four years, limiting herself to no more than a handful of events outside of Grand Slams.

Leaving the younger set to squabble over the considerably less popular regular events on the WTA tour, the American, injury permitting, returns to decimate the field on her way to more limelight when the circus comes to town.

The perceived contempt with which Williams treats low importance events on the tour is legendary, but in truth there is no real incentive for the 15-time Slam winner to expand her horizons.  

This is not an argument about the merits of offering male and female players the same prize-money for differing levels of work - a concept that has always irked many on the ATP tour - however, with all the financial riches in tennis, it is perhaps a little dispiriting to look elsewhere in the sports world and see top level female athletes bobbing around the breadline when deeply mediocre tennis players are able to make a very comfortable living.

In truth, there are only four opportunities each year to push claims for greater exposure and, outside of a major year in athletics, it is fair to suggest that these weeks are crucial if a broadcaster is to decide to take a punt on other areas of female-only competition.

That said, financial stress is not the sole preserve of women’s sport. Snooker’s golden child Judd Trump complained in an interview with the Daily Telegraph last week that there simply wasn’t enough money in his sport for all of the top players to make a sustainable living.

Whereas Trump could do with a lesson in microeconomics, it isn’t hard to understand those who believe women’s tennis to be a rare exception to a rule whereby their hefty financial recompense does not mirror contribution to their sport.

Barry Hearn, the sports promoting supremo, is doing his best to shake up the archaic snooker calendar and disrupt the established order to make a generally fringe sport more appealing to the masses.

Women’s tennis, and the bloated-gravy train that it has become, must be treated in the same way. 

The whole tennis world needs to acknowledge the malaise; else, if a revolution is not forthcoming, you have to fear that the shot at readjusting the broadcast imbalance between the sexes will slide long.

Serena Williams serving during her first round match at the 2013 Australian Open. Photograph: Getty Images

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It's not WhatsApp that was at fault in the Westminster attacks. It's our prisons

Britain's criminal justice system neither deterred nor rehabilitated Khalid Masood, and may even have facilitated his radicalisation. 

The dust has settled, the evidence has been collected and the government has decided who is to blame for the attack on Westminster. That’s right, its WhatsApp and their end-to-end encryption of messages. Amber Rudd, the Home Secretary, wants tech companies to install a backdoor into messages like these that the government can then access.

There are a couple of problems here, not least that Adrian Russell aka Khalid Masood was known to the security services but considered to be low-risk. Even if the government had had the ability to gain entry to his WhatsApp, they wouldn’t have used it. Then there’s the fact that end-to-end encryption doesn’t just protect criminals and terrorists – it protects users from criminals and terrorists. Any backdoor will be vulnerable to attack, not only from our own government and foreign powers, but by non-state actors including fraudsters, and other terrorists.

(I’m parking, also, the question of whether these are powers that should be handed to any government in perpetuity, particularly one in a country like Britain’s, where near-unchecked power is handed to the executive as long as it has a parliamentary majority.)

But the biggest problem is that there is an obvious area where government policy failed in the case of Masood: Britain’s prisons system.

Masood acted alone though it’s not yet clear if he was merely inspired by international jihadism – that is, he read news reports, watched their videos on social media and came up with the plan himself – or he was “enabled” – that is, he sought out and received help on how to plan his attack from the self-styled Islamic State.

But what we know for certain is that he was, as is a recurring feature of the “radicalisation journey”, in possession of a string of minor convictions from 1982 to 2002 and that he served jail time. As the point of having prisons is surely to deter both would-be offenders and rehabilitate its current occupants so they don’t offend again, Masood’s act of terror is an open-and-shut case of failure in the prison system. Not only he did prison fail to prevent him committing further crimes, he went on to commit one very major crime.  That he appears to have been radicalised in prison only compounds the failure.

The sad thing is that not so very long ago a Secretary of State at the Ministry of Justice was thinking seriously about prison and re-offending. While there was room to critique some of Michael Gove’s solutions to that problem, they were all a hell of a lot better than “let’s ban WhatsApp”. 

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.