Tennis needs to do more to show that women’s sport deserves greater exposure

The women’s game is riddled with an unprecedented level of mediocrity, and needs to change.

Last night, Maria Sharapova secured her place in the third round of the Australian Open.

There is nothing unusual about seeing the 25-year-old accomplish such a feat in itself. In fact, it is the seventh time in 11 years that the Russian has safely negotiated her first two games at Melbourne Park.

However, consider this.

In her opening matches, the four-time Grand Slam champion dispatched Olga Puchkova and Misaki Doi in a combined time of less than two hours and without the loss of a single game.

The lay tennis fan would be excused for wondering if either Puchkova or Doi were novices - young players enjoying a first taste of the big time.

Alas, no. Depressingly, both the 21-year-old Doi and 25-year-old Puchkova are currently operating around the world’s top 100 and have well over ten years professional experience between them.

This sort of competitive imbalance in women’s tennis is no longer surprising nor particularly newsworthy, but as part of a tour that comprises 1,200 ranked places, it is hard to fathom that there are 1,100 professional players inferior to the two unable to capture a single game against Sharapova.

Last summer, the Women’s Sport and Fitness Foundation suggested that as little as three hours in 72 broadcast on Sky Sports one weekend was devoted to women’s sport.

The BBC have made a concerted effort to try and bring stories concerning female sports stars to the top of their agenda. However, most of these have been relating to perceived inequalities and injustices in funding and exposure - actual sports news has been pretty much the sole preserve of Olympic and tennis stars.

Ten years ago next week, Serena Williams secured her first Australian Open title and with it completed the "Serena Slam" of all four major tennis crowns.

Today, Williams remains at the forefront of the women’s game, despite being beset by injury, misfortune and controversy; younger, fresher foes have been unable to topple her.

This supremacy need not necessarily be a negative thing - Roger Federer’s time at the top has coincided almost exactly with that of the younger Williams sister and there are no suggestions that his successes are bad for the sport.

The two sides of the sport have exchanged supremacy at different points over the last 40 years, however, with the men’s game now perhaps stronger than it ever has been, the women’s game is riddled with an unprecedented level of mediocrity and a major identity crisis.

Style has replaced substance as, to name but a few, Agnieszka Radwańska, Caroline Wozniacki and Dinara Safina have all cashed in on high rankings without ever looking like breaking their Grand Slam drought, attracting scorn as a result.

Martina Hingis, herself a serial winner from the age of 14, has attacked regulations preventing younger players indulging in more WTA tour events in their early teens - Hingis suggesting that this limitation only serves to stunt growth and ensure that older players rule the roost for longer.

Williams, Sharapova and a string of one-off older champions have dominated the roll of honour in recent years - Victoria Azarenka and Petra Kvitova being the only notable exceptions to this worrying trend.   

This is particularly pertinent when discussing Williams Jr. The 31-year-old has dramatically reduced her playing schedule over the last four years, limiting herself to no more than a handful of events outside of Grand Slams.

Leaving the younger set to squabble over the considerably less popular regular events on the WTA tour, the American, injury permitting, returns to decimate the field on her way to more limelight when the circus comes to town.

The perceived contempt with which Williams treats low importance events on the tour is legendary, but in truth there is no real incentive for the 15-time Slam winner to expand her horizons.  

This is not an argument about the merits of offering male and female players the same prize-money for differing levels of work - a concept that has always irked many on the ATP tour - however, with all the financial riches in tennis, it is perhaps a little dispiriting to look elsewhere in the sports world and see top level female athletes bobbing around the breadline when deeply mediocre tennis players are able to make a very comfortable living.

In truth, there are only four opportunities each year to push claims for greater exposure and, outside of a major year in athletics, it is fair to suggest that these weeks are crucial if a broadcaster is to decide to take a punt on other areas of female-only competition.

That said, financial stress is not the sole preserve of women’s sport. Snooker’s golden child Judd Trump complained in an interview with the Daily Telegraph last week that there simply wasn’t enough money in his sport for all of the top players to make a sustainable living.

Whereas Trump could do with a lesson in microeconomics, it isn’t hard to understand those who believe women’s tennis to be a rare exception to a rule whereby their hefty financial recompense does not mirror contribution to their sport.

Barry Hearn, the sports promoting supremo, is doing his best to shake up the archaic snooker calendar and disrupt the established order to make a generally fringe sport more appealing to the masses.

Women’s tennis, and the bloated-gravy train that it has become, must be treated in the same way. 

The whole tennis world needs to acknowledge the malaise; else, if a revolution is not forthcoming, you have to fear that the shot at readjusting the broadcast imbalance between the sexes will slide long.

Serena Williams serving during her first round match at the 2013 Australian Open. Photograph: Getty Images

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The Brexit Beartraps, #2: Could dropping out of the open skies agreement cancel your holiday?

Flying to Europe is about to get a lot more difficult.

So what is it this time, eh? Brexit is going to wipe out every banana planet on the entire planet? Brexit will get the Last Night of the Proms cancelled? Brexit will bring about World War Three?

To be honest, I think we’re pretty well covered already on that last score, but no, this week it’s nothing so terrifying. It’s just that Brexit might get your holiday cancelled.

What are you blithering about now?

Well, only if you want to holiday in Europe, I suppose. If you’re going to Blackpool you’ll be fine. Or Pakistan, according to some people...

You’re making this up.

I’m honestly not, though we can’t entirely rule out the possibility somebody is. Last month Michael O’Leary, the Ryanair boss who attracts headlines the way certain other things attract flies, warned that, “There is a real prospect... that there are going to be no flights between the UK and Europe for a period of weeks, months beyond March 2019... We will be cancelling people’s holidays for summer of 2019.”

He’s just trying to block Brexit, the bloody saboteur.

Well, yes, he’s been quite explicit about that, and says we should just ignore the referendum result. Honestly, he’s so Remainiac he makes me look like Dan Hannan.

But he’s not wrong that there are issues: please fasten your seatbelt, and brace yourself for some turbulence.

Not so long ago, aviation was a very national sort of a business: many of the big airports were owned by nation states, and the airline industry was dominated by the state-backed national flag carriers (British Airways, Air France and so on). Since governments set airline regulations too, that meant those airlines were given all sorts of competitive advantages in their own country, and pretty much everyone faced barriers to entry in others. 

The EU changed all that. Since 1994, the European Single Aviation Market (ESAM) has allowed free movement of people and cargo; established common rules over safety, security, the environment and so on; and ensured fair competition between European airlines. It also means that an AOC – an Air Operator Certificate, the bit of paper an airline needs to fly – from any European country would be enough to operate in all of them. 

Do we really need all these acronyms?

No, alas, we need more of them. There’s also ECAA, the European Common Aviation Area – that’s the area ESAM covers; basically, ESAM is the aviation bit of the single market, and ECAA the aviation bit of the European Economic Area, or EEA. Then there’s ESAA, the European Aviation Safety Agency, which regulates, well, you can probably guess what it regulates to be honest.

All this may sound a bit dry-

It is.

-it is a bit dry, yes. But it’s also the thing that made it much easier to travel around Europe. It made the European aviation industry much more competitive, which is where the whole cheap flights thing came from.

In a speech last December, Andrew Haines, the boss of Britain’s Civil Aviation Authority said that, since 2000, the number of destinations served from UK airports has doubled; since 1993, fares have dropped by a third. Which is brilliant.

Brexit, though, means we’re probably going to have to pull out of these arrangements.

Stop talking Britain down.

Don’t tell me, tell Brexit secretary David Davis. To monitor and enforce all these international agreements, you need an international court system. That’s the European Court of Justice, which ministers have repeatedly made clear that we’re leaving.

So: last March, when Davis was asked by a select committee whether the open skies system would persist, he replied: “One would presume that would not apply to us” – although he promised he’d fight for a successor, which is very reassuring. 

We can always holiday elsewhere. 

Perhaps you can – O’Leary also claimed (I’m still not making this up) that a senior Brexit minister had told him that lost European airline traffic could be made up for through a bilateral agreement with Pakistan. Which seems a bit optimistic to me, but what do I know.

Intercontinental flights are still likely to be more difficult, though. Since 2007, flights between Europe and the US have operated under a separate open skies agreement, and leaving the EU means we’re we’re about to fall out of that, too.  

Surely we’ll just revert to whatever rules there were before.

Apparently not. Airlines for America – a trade body for... well, you can probably guess that, too – has pointed out that, if we do, there are no historic rules to fall back on: there’s no aviation equivalent of the WTO.

The claim that flights are going to just stop is definitely a worst case scenario: in practice, we can probably negotiate a bunch of new agreements. But we’re already negotiating a lot of other things, and we’re on a deadline, so we’re tight for time.

In fact, we’re really tight for time. Airlines for America has also argued that – because so many tickets are sold a year or more in advance – airlines really need a new deal in place by March 2018, if they’re to have faith they can keep flying. So it’s asking for aviation to be prioritised in negotiations.

The only problem is, we can’t negotiate anything else until the EU decides we’ve made enough progress on the divorce bill and the rights of EU nationals. And the clock’s ticking.

This is just remoaning. Brexit will set us free.

A little bit, maybe. CAA’s Haines has also said he believes “talk of significant retrenchment is very much over-stated, and Brexit offers potential opportunities in other areas”. Falling out of Europe means falling out of European ownership rules, so itcould bring foreign capital into the UK aviation industry (assuming anyone still wants to invest, of course). It would also mean more flexibility on “slot rules”, by which airports have to hand out landing times, and which are I gather a source of some contention at the moment.

But Haines also pointed out that the UK has been one of the most influential contributors to European aviation regulations: leaving the European system will mean we lose that influence. And let’s not forget that it was European law that gave passengers the right to redress when things go wrong: if you’ve ever had a refund after long delays, you’ve got the EU to thank.

So: the planes may not stop flying. But the UK will have less influence over the future of aviation; passengers might have fewer consumer rights; and while it’s not clear that Brexit will mean vastly fewer flights, it’s hard to see how it will mean more, so between that and the slide in sterling, prices are likely to rise, too.

It’s not that Brexit is inevitably going to mean disaster. It’s just that it’ll take a lot of effort for very little obvious reward. Which is becoming something of a theme.

Still, we’ll be free of those bureaucrats at the ECJ, won’t be?

This’ll be a great comfort when we’re all holidaying in Grimsby.

Jonn Elledge edits the New Statesman's sister site CityMetric, and writes for the NS about subjects including politics, history and Brexit. You can find him on Twitter or Facebook.