The response to Lance Armstrong's admissions is ghoulish

If Americans are so invested in their sporting heroes that they are distraught when they turn out to be merely human then that's the nation's sickness, not just Armstrong's.

Last night more than three million people gazed at a man's eyes, waiting greedily to be the first to spot a tear. When he finally did break down, in describing the pain of admitting his crimes to his oldest son, the public reaction to his grief was glee.

Yes, Lance Armstrong lied. Worse, he also embarked upon bitter and unfounded lawsuits to maintain his lies. He was a bully to those around him, a hubristically unpleasant and arrogant man, and that is not to be defended: bullying is heinous. But – and this is the crux of the issue – we don't go after footballers with rape convictions with as much bile as we reserved for this man.

The Guardian's first words in the story covering last night's interview were therefore, "Lance Armstrong cried." The New York Times opened on "Amid tears." The New York Post did similar. So did ABC News. And Fox, E! Weekly. And the Daily Mirror. What is this obsession with tears? We saw it first in Britain after Princess Diana died – the national outpouring of grief that led to anger at those who were actually mourning at their failure to show weakness. What catharsis is it for the mob to see the strong break down and cry? What vindication does it represent?

Last night the words "public betrayal" was being thrown around, as if Armstrong had sold the nation out to its enemies instead of simply admitting to cheating. If I was a non-doping cyclist, I said on Twitter last night, then I would have been rightfully cross. But it looks as if those were pretty few and far between in Armstrong's era anyway.

I'll admit it: Armstrong was never my hero. I don't cry at sports games. Nor would I feel the victim of treason if, say, Bradley Wiggins or Jessica Ennis's performances in summer – which I enjoyed immensely – turned out to be spurious;  they would have been, to borrow a teachers' cliché, only letting themselves down. (I should point out that there is absolutely no reason to believe this might be the case.)

Yes, Armstrong started a charity by selling a narrative of sporting prowess that turned out not to be genuine. But he did genuinely overcome cancer to get there; moreover, Livestrong does and always did good work. What's honestly better – to tell the truth, and not save other lives, or lie to start a successful charity?

Moreover, there is something else at play than mere egotism. Sport is an industry in the US that so depends on such 'heroes' to sell products to the rest of us that they will turn a blind eye to almost anything, from doping to sexual violence unless it risks tarnishing their image – and pay them astronomical amounts of money to do so. Armstrong is set to lose more than $75m dollars in sponsorship money.

America, a young nation, idolises its heroes more much more than we British do. We look at ours with a sort of nostalgic fondness; just look at Michael Sheen's portrayal of Brian Clough, or Gary Lineker's self-deprecating advertising work for Walkers' crisps. We like a bit of weakness in our heroes; a touch of the bottle, maybe; a spot of darkness. America, in contrast, is the nation that invented the Hall of Fame: here, sporting heroes are golden calves to be worshipped unconditionally. That's why, when Armstrong or Tiger Woods turn out to be merely human, it hits fans so brutally, as a personal betrayal.

Armstrong has a tremendously long way to fall. But if Americans are so invested in their sporting heroes that they are distraught when they turn out to be merely human – egotistic, fame-hungry, and all the rest of it – then that's the nation's sickness, not just Armstrong's.

A man watches Lance Armstrong's interview with Oprah Winfrey in a bar in downtown Los Angeles. Photograph: Getty Images.

Nicky Woolf is a writer for the Guardian based in the US. He tweets @NickyWoolf.

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How gendered are this year’s most popular Christmas present toys?

Meet the groups fighting back against the gendering of children’s toys over the festive season.

You’re a young girl. You go into WH Smith’s to pick out a colouring book for Christmas. You could buy the Girls’ World Doodling and Colouring Book, a "gorgeous gift for any girl". In this, the pictures range "from flowers, fans, feathers, to birds, buttons and butterflies". Or Colouring for Girls: Pretty Pictures to Colour and Complete, where you can colour in "beautiful birds, seashells, cupcakes, pretty patterns and lots more". The counterpart Boys’ Colouring Book has a range beyond buttons and feathers: "Planes, trains and automobiles – plus the odd alien spacecraft".

In the run-up to Christmas, this kind of gendered marketing is rife, particularly finding its way into the predominantly pink colour scheme of girls’ toys.

Take Amazon’s page "2016 Toys for Girls": a pink icecream trolly set, a pink light-up tablet, pink building blocks, pink and purple friendship bracelets and so on.

There are several groups taking action against the "pinkification" of children’s toys. One of these is Let Toys Be Toys, a group that targets large supermarkets with the aim of reducing the gendered marketing used on children’s goods.

The Let Toys Be Toys blog focuses on specific examples of targeted gendering within shops, catalgoues and online. A particularly revealing example of how prevalent this has become in recent years is in two pictures published from the Argos catalogue, one from the Seventies, and one from nowadays. The eye-wateringly pink page from now makes the 1970s page look dour by comparison. The lack of change over four decades of what kind of products are marketed at girls is equally striking:

Despite the efforts of campaign groups such as Let Toys Be Toys, the prevalence of gendering within the highest-rated children's gifts for 2016 is staggering.

Look no further than the Ultimate Christmas Gifts Guide from Toys R Us. One of the most immediately obvious examples is the way in which the pink/blue colour schemes are used to market identical products. This is repeated again and again:

This identical drawing board is uniquely packaged to the binary colour codes that are so common within children's toys stores.

The same applies with this keyboard, where the young girl and boy are pictured almost identically, save for the coordination of their clothes to the colour of their toys.

The message is a hugely limiting one: one that allows little movement away from the binary of pink/blue. The effects of this are longstanding. A recent poll from YouGov shows that "only a third of parents approve of boys playing with Barbies". The data goes on to explain that "while most parents approve of girls playing with toys marketed to boys, a minority of adults approve of the opposite".

Images like this were the inspiration behind Let Toys Be Toys, back in 2012. The campaign began on Mumsnet, the forum for parents, on a section called "AIBU", which stands for "Am I Being Unreasonable?". One parent posted the question: "Am I being unreasonable to think that the gendered way that children’s toys are marketed has got completely out of hand?" The heated discussion that followed led to a sub-section with the founding memebers of Let Toys Be Toys.

This aside, Let Toys Be Toys has made signifcant progess since it began. It targets large stores, focusing on gendered signage both in store and online. In their four years, they have campaigned for signs like "girls' toys" and "boys' toys" to be removed from retailers such as Boots, Debenhams, Morrisons, Toys R Us and TK Maxx. It is the go-to hashtag on Twitter for examples of the often shocking gendering of children’s toys.

"This is ostensibly about toys, but what we’re really talking about is gender stereotypes that shape our children’s worlds in an apparently very unassuming way," says Jess Day, a Let Toys Be Toys campaigner. "It seems very innocent, but actually what we’re doing is giving children very clear instructions about how to be a man and how to be a woman."

These clear instructions work beyond colour coordination: where girls are sold the image of the pink "girly girl", for instance. This is evident in children’s fancy dress costumes. Early Learning Centre’s (ELC) children’s fancy dress range imposes very rigid gender roles. To give examples from the current christmas range:


Credit: ELC

Again, the predominant colour sceme is pink. The roles offered are mainly fairies and princessess: generally make-believe.

“I found it really interesting that there were almost no ads showing girls doing anything," comments Day. "Physically they were very passive. The only physical activity we saw girls doing was dancing. They weren't really moving around much."


Image: ELC

By contrast, young boys are offered the possibility of pretending to be a firefighter, a policeman or a doctor, among other practical, professional roles.

This year's Toys R Us Christmas advert follows on from this, with girls mainly dressed as princesses, and boys dressed as knights and kings. Much like the pink/blue colour scheme that we see all over children's shops, these fancy dress costumes create an unnatural binary. They send out a message that restricts any kind of subversion of these two supposedly polar opposites.

What's more, the subtext is one that is deeply rooted in expectations, building up a picture where careers such as that of a policeman and fireman come more naturally to boys, who have been socialised into these roles from childhood through fancy dress costumes of this type. Instead, girls are later forced to learn that most of us aren't going to become princessess, and none of us fairies – and so the slow process begins to unlearn these expectations.

There are certainly groups who try to counteract this. Manufacturers such as the toy brand IamElemental aims to break down the gendered distinctions between boys' toys and girls' toys, by creating female action figures.

“We always say that we are not anti-doll or anti-princess, but that if you give a girl a different toy, she will tell a different story," says Julie Kershaw, a member of the organisation. "As the mom of two boys, I always say that it’s just as important to put a strong healthy female action figure in a boy’s hand as it is a girl’s”.

Like the campaigners behind Let Toys Be Toys, IamElemental sees children’s toys as the starting point.

“We want kids – both girls and boys  – to internalise these messages early and often,” says Kershaw. “While there are certainly biological differences between girls and boys, gender-specific toys are not a biologically dictated truth. Toys are not “for girls” or “for boys”  – toys are for play; for exploration and creative expression.”

This attitude is ingrained in a child’s early years. Only through reconfiguring the gender sterotypes of the toys we buy for our children can we begin to break down their expectations of how to behave in age. We challenge you this Christmas to avoid these highly gendered products. Below are our three favourite Christmas presents for children this year, for girls AND boys, as approved by Let Toys Be Toys:

Mini Table Tennis (£7.99)


From: The Little Toy Box

Djeco Intro to Origami - Animals (£3.99)

From: Rachel's Toy Shop

Seedling Make Your Own Dino Softie! - Dino(sew)or Kit (£5)


From: Gifts For Little Ones