Non-binary: An introduction to another way of thinking about identity

Do not assume you can tell someone’s gender identity just by looking at their gender presentation.

Through all of the public debate this last week arising from some unsavoury journalism, through the progressive blog series on this very website you will notice an absence of one term: non-binary. Can anybody easily tell me what this means? No? I didn’t think so. Don’t worry, that’s ok, I’m here to educate.

I’d like to sit with you and explain with eye contact, anecdotes and genuine sharing what Non-Binary is, but for now I’m going to contend with sharing the facts. They are so unknown I have to use this opportunity to help you understand. Hopefully there will be another time for me to share my own story.

Trans is in fact an umbrella term which incorporates many different identities, including transsexual, transvestites, transgender and non-binary. We are taught that both sex and gender exist within a binary model; male/female or man/woman. When the mainstream media talk about the trans community it is within the confines of these binary identities - “WOMAN BORN A MAN” or something similar.

But, if you start thinking about gender and what it means to move across genders and how we present our gender identity, imagine what it would be like to remove the idea of gender completely – to exist beyond or between the binary.

There is a staggering lack of knowledge amongst the majority of the public on this. I’m not sure if this is because we don’t or can’t allow our minds to wander. Whatever the case, in my role as one of NUS LGBT Officers I spend a lot of time educating and sharing what I know with students. I also do this in the pub, in the shops, in the library, with my friends and even with my family.

Like other trans people, non-binary people sometimes experience a sense of dysphoria (the sense of their body being wrong in terms of sex) but it doesn't necessarily correlate to firm ideas of "male" and "female" in the same way that it does for some trans women and men.

As part of a non-binary identity, gender may be a more fluid concept, so the idea of a "fixed" gender would not be fitting. Because of this fluidity, someone’s identity and how they see themselves in the world might change over time.

If you exist beyond or between the binary of male/female or man/woman, then the use of common pronouns or titles may not feel comfortable for you, (Mr/Miss/he/she). I am a firm believer that while language is sometimes seen as set, it is in fact malleable, and can and should be used to adapt to new identities. In the case of non-binary, it is possible to use Mx or M as a title, and while used sometimes in the plural sense "they" is usually the easiest pronoun to use, while some do choose other pronouns to suit their identity.

As far as I am aware, legally trans people are covered in the sense of existing within the binary or medically transitioning. However the Equality Act doesn’t seem to cover people who are not medically transitioning from one defined gender to another.

We don’t drop bombs, we don’t crash economies, and this education is actually free. But we remain unequal, largely unrecognised, without public debate or widespread recognition. I hope this is one small step to change that, even for a handful of people.

This was a very brief lesson in non-binary and can I just ask you to take the following points home and dare I hope it – share with your friends?

Do not assume you can tell someone’s gender identity just by looking at their gender presentation. In terms of asking an individual about their preferred pronoun, my advice would be to ask everyone within a group their preferred pronoun or ask no one. Choosing an individual whom you read as trans may be isolating and might "out" their trans status without meaning to. If you have questions, try to remember that this isn’t just theory but often someone’s personal life and experience.  Invite someone to come and do training in your workplace, college or university. If you are compiling data or creating a form to collect research try to include identities beyond the binary. Options could include male/female/prefer not to say/other. 

Sky Yarlett, 23, is one of two NUS LGBT Officers. You can follow both on Twitter as @NUS_LGBT

Where can I find out more information?

Each person’s identity is individual to their experiences but there are lots of resources which can help to provide information and a basic understanding.

Often most helpful is to hear personal experiences.

This is a useful link which provides information and guidance on non-binary:

www.nonbinary.org.

This is a website in which peoples’ experiences are documented and individuals’ questions can be asked and answered:

www.liberateyourself.co.uk

This is the "Think Outside The Box" website which provides guidance and examples to including Trans and Non-Binary identities within forms:

www.totb.org.uk

This is the NUS LGBT Trans Students guide which provides a brief introduction to Trans and the issues Trans students may face and how to include Trans people within the LGBT society:

http://www.nusconnect.org.uk/asset/News/6015/LGBT_TransGuide1.pdf

 

 

The majority of the public isn't aware of the issues around moving beyond gender completely. Photograph: Getty Images
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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA