Periods. Periods, periods, periods, periods. We all (read: us two) have them. And, as hilarious commentator-on-life Richard Neill astutely pointed out back in October on the Bodyform Facebook page, they don’t usually match up to the depictions we’re shown in tampon ads. As the disappointed Richard - a previously unknown person who briefly catapulted to fame for telling it like it is about the week when the painters come in - described, there is "no joy, no extreme sports, no blue water spilling over wings and no rocking soundtrack." He had been led to believe that the shedding of a uterine lining came hand-in-hand with laughter, increased sociability, and skydiving. And then he got a girlfriend.

It doesn’t take a genius to work out that Richard’s viral comment was tongue-in-cheek - and, in the spirit of the intention, Bodyform "replied" with a video apologising for misleading men across the country. There’s not actually such thing as a "happy period", they explained, thus spectacularly trashing their own tagline. Most people, with and without vaginas, are of course already pretty familiar with that home truth. The emotional side of PMT is a worn-out cliché; if you’re a woman, you’ve probably encountered the age-old putdown that it must be "your time of the month" at some point in your life when you were angry, upset, argumentative, or otherwise busy distinguishing yourself from a piece of the furniture. Meanwhile, the physical side sometimes doesn’t even bear thinking about - but if you really want to, then this week’s article on the first period after childbirth in Jezebel is enough to solve the overpopulation crisis once and for all. One read and we guarantee that you will never, ever want to entertain thoughts of procreating again. 

Why do period ads mislead us with over-the-top shows of sexy chicas just freakin’ loving it during their monthly visit from Aunt Rose? An actor playing the CEO of Bodyform explained that men "can’t handle the truth", so feminine hygiene companies had stepped in to protect their sensibilities. And while the conspiracy (probably) isn’t real, there might be something in the suggestion that too many people feel uncomfortable about women having normal bodily functions. Which is pretty damn unfortunate, because childbirth surely qualifies as the most involved bodily function that humans are capable of, and so far, it’s only the gals who are doing it.

We live in a strange and complicated world, where make-up artists now put up tips on "how to look cute during labour" (don’t believe us? Google it) and pregnancy websites refer to "delivery room glamour". Meanwhile, as programmes like One Born Every Minute have proven to us once and for all, the reality is that most women during childbirth are both figuratively and literally shitting themselves. We spend one week every month bleeding, and the apotheosis of all this suffering is usually a very public turd on a delivery table, probably in front of a few of your nearest and dearest and almost definitely in front of someone who has had sex with you. Admittedly, you get the kid too. But it’s not coming out without a big, bloody, mucus-laden fight.

Since we as a female community push human beings out of the most sensitive part of our bodies on a daily basis, it seems downright bizarre that we’re often considered delicate little flowers who can’t discuss bodily functions and probably don’t even produce them. Holly was once told by a Genuine Adult Male at university that "girls don’t fart", and old movies involving hospital scenes often feature a kindly male doctor asking the visiting female if she "faints at the sight of blood." Considering the whole "monthly bleeding" thing we all seem to have going on, the suggestion that we’d actually lose consciousness over the sight out of our own tampon is absurd. But people used to seriously believe that female constitutions were far too dainty to handle a bandaged wound. We bleed from our fannies on a regular basis, and everyone was running around worried about showing us a broken leg.

As convenient as it is that some people are downright unwilling to accept that the ladies are a farting, vomiting, pooping, bleeding part of the human race (these kinds of people are ideal for when you’re trapped in a lift with two men and a dodgy stomach), the social effect can be destructive. Even if it’s not a terrible hardship being excluded from the "weirdest sounding fart" conversation amongst male colleagues at post-work drinks, you only have to read the comments section from the Jezebel article on periods after childbirth to realise that we’ve been keeping way too quiet about something that happens to a huge chunk of the population. Comments were split pretty much equally between people who had actually experienced the dreaded bloodbath documented - and wrote in to thank someone for saying it out loud - and people who hadn’t experienced childbirth, but were considering it in the future and had no idea that this was likely to happen afterwards. Childbirth has been happening since the dawn of humanity, and parts of it are not even common knowledge. They are literally mentioned so rarely that people write publishable articles about them. How did we get here? 

Everyone might be totally fine with keeping poo taboo, but keeping things under our hats about labour isn’t doing the pussy patrol any favours (and yes, we’re reclaiming "pussy patrol" as a term for people with vaginas, rather than a term for people looking to stick things in them). The underlying cultural assumption that women are too fragile to fart just upholds an expectation that women will act like sweet, ethereal creatures, walking around in a perfumed haze and exercising their primary function of decoration. So long as we’re colluding in the idea that our bodies don’t respond naturally to the environment that we’re in, we’re holding ourselves to ridiculous standards. And those standards imply that men are the humans, with all the morning breath and BO that comes along with humanness, and women are nice-smelling little add-ons who nibble on salads without excreting them afterwards.

We need more articles that shout around about lady parts, or we’ll still have people who actually got pregnant without knowing that their first period after they pop out the baby may well be a traumatic experience. And we need a bigger cultural acknowledgement that we don’t all sweat out Chanel No 5, ASAP. Because if we’re big enough to swallow that there’s no such thing as a "happy period" nowadays, we can surely start to fully and wholeheartedly accept that everybody poops.