In public break-ups, why is the woman always painted as the howling victim?

Chantelle Houghton has provided the latest demonstration that the social media overshare is now the ultimate relationship no-no.

It's an undeniable fact of life that every relationship ends. Whether it's dumping your boss and workplace in a spectacular manner (although, let's face it, no one can beat the air steward who announced his resignation over the tannoy before sliding down the emergency slide), breaking up with your puppy-love teenage boyfriend to "find yourself" in your early twenties, or accepting that your therapist is never going to cure your irrational fear of kumquats, goodbyes are inevitable. Yet somehow, knowing that things will probably go tits-up, and definitely will come to some conclusion, just doesn't make it any easier. You still end up sobbing into your ex's boxer shorts of an evening shortly following a breakup as you imagine him swanning off into the sunset with his newest Facebook friend or, in Rhiannon's case, find yourself giving a tearful, tone-deaf rendition of Carly Simon's You're So Vain to a half-empty London pub. C'est la vie.

When you're in the public eye, that post-breakup Saturday night self-pitying session takes on a whole new level. Celebrity magazines chase their prey down the street with a seemingly limitless appetite for post-break up tears, every publication from woman's weeklies to national newspapers speculate about the reasons behind the split, and social media goes into hyperdrive. Reality TV contestant Chantelle Houghton, who famously partook in Celebrity Big Brother as the "normal person" wild-card, is this week's example of what a relationship meltdown can become in the face of instant online connections. She chose to "set the record straight" on reasons behind her split with cage fighter Alex Reid on a Twitter account with over 278,000 followers. What followed was a shocking "tell-all" account of cross-dressing, money-wrangling and infant-raising, culminating with the tweet "whole world ripped apart in an instant".

Despite the pathos evident behind these comments, and the fact that this was clearly a person at their lowest point, the internet (including this magazine) went predictably haywire.

Has the social media overshare become the ultimate no-no in the relationship stakes, even replacing the late-night drunken phone call as the classic mistake you'll always regret? In sassy empowerment tune Survivor, Destiny's Child sang: "You know I ain't gonna diss you on the internet, coz my mamma taught me better than that". Yet it was but a few years later (admittedly decades in pop-land) that Lily Allen had no qualms in gleefully admonishing public post-break-up destruction, saying in her song Not Big: "I never wanted it to end up this way, you've only got yourself to blame. I'm gonna tell the world you're rubbish in bed now, and that you're small in the game", adding for especially brutal effect: "Let's see how you feel in a couple of weeks when I make my way through your mates." Ouch.

Lily's song played up mercilessly to the classic male fear that a woman will take revenge on him by using her wiles against his nearest and dearest, and its celebration of bitterness and cold-blooded vengeance was in direct opposition to the "go for it, girlfriend" anthem of Survivor (or, indeed, their band member Beyoncé's later solo tune Single Ladies.) But is it really true that hell hath no fury like a woman scorned? Like that oft-quoted adage, the media presentation of women in the throes of a relationship breakdown probably comes with a hefty degree of prejudice.

Take Grazia magazine's seven year pity-fest following Jennifer Aniston's divorce. Even if you're not a reader, you've probably come across the cover in your local Londis while buying beans: the snatched paparazzi photograph of Aniston (or any other female celeb) getting out of a car, her eyes downcast, face blank enough to provide a convenient mirror for whatever emotion hacks want to project on it that week. Then you have the text, which is always large, glaring, and hysterical: IT'S OVER! The magazine's dogged need to constantly present the star as on the verge of a relationship crisis, even in the face of contradictory evidence, resulted in an embarrassing faux pas for Grazia earlier this year, when it went to press with a similar cover just after Aniston had announced her engagement to Justin Theroux. "Totes cringe!" as they might say themselves.

That the narrative of the heartbroken woman plays itself out again and again doesn't just say something about the media, but also about us.

Namely, why is it that so many of us give so much of a toss? It appears there is some need there to see the fairytale end suitably destroyed, to see these beautiful, rich, famous mega-stars get their comeuppance, and yet it is so often the woman who is painted as the howling victim, the one for whom the wound will take months to heal. Meanwhile, the bloke usually gets right back on the horse again and is papped leaving a nightclub with a harem of strippers the very next evening. Just look at the Demi Moore/Ashton Kutcher split. Demi got rehab, an alleged eating disorder and accusations of poor parenting thrown at her, while Kutcher got Mila Kunis and a role in Two and a Half Men. It's hardly fair.

What makes this breakup reportage all the more ridiculous is that the "heartbroken" woman in question is, more often than not, doing everything she can to retain a stoic silence in the face of immense media pressure to throw a public tantrum. In reality, we have no clue what she's feeling.

That she maintains her dignity and yet is still painted as a hysterical mess speaks volumes about the roles we still assign to one another. Woman is volatile, emotional, unpredictable, and weepy, while man is cold, indifferent, and unfeeling. Perhaps people loved Chantelle's Twitter outburst so much because it reinforced their own ideas about breakup behaviour, namely that women are a Bridget-Jones-style neurotic mess, and men are off immediately to hump the nearest thing with a pulse. It's not just insulting to us, but to men too, as any man who has lost the person he loves will tell you. Heartbreak doesn't discriminate - and indeed, neither does the total lack of giving a shit. Sometimes, post-breakup, a woman likes to don her cowboy hat, get back in the saddle and ride off into the sunset herself. It's common sense, but nowadays it just isn't portrayed enough. So, tequila, anyone?

Chantelle Houghton made waves with her "tell-all" Twitter account of her break-up. Photograph: Getty Images

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

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Northern Ireland election results: a shift beneath the status quo

The power of the largest parties has been maintained, while newer parties running on nicher subjects with no connection to Northern Ireland’s traditional religious divide are rapidly rising.

After a long day of counting and tinkering with the region’s complex PR vote transfer sytem, Northern Irish election results are slowly starting to trickle in. Overall, the status quo of the largest parties has been maintained with Sinn Fein and the Democratic Unionist Party returning as the largest nationalist and unionist party respectively. However, beyond the immediate scope of the biggest parties, interesting changes are taking place. The two smaller nationalist and unionist parties appear to be losing support, while newer parties running on nicher subjects with no connection to Northern Ireland’s traditional religious divide are rapidly rising.

The most significant win of the night so far has been Gerry Carroll from People Before Profit who topped polls in the Republican heartland of West Belfast. Traditionally a Sinn Fein safe constituency and a former seat of party leader Gerry Adams, Carroll has won hearts at a local level after years of community work and anti-austerity activism. A second People Before Profit candidate Eamon McCann also holds a strong chance of winning a seat in Foyle. The hard-left party’s passionate defence of public services and anti-austerity politics have held sway with working class families in the Republican constituencies which both feature high unemployment levels and which are increasingly finding Republicanism’s focus on the constitutional question limiting in strained economic times.

The Green party is another smaller party which is slowly edging further into the mainstream. As one of the only pro-choice parties at Stormont which advocates for abortion to be legalised on a level with Great Britain’s 1967 Abortion Act, the party has found itself thrust into the spotlight in recent months following the prosecution of a number of women on abortion related offences.

The mixed-religion, cross-community Alliance party has experienced mixed results. Although it looks set to increase its result overall, one of the best known faces of the party, party leader David Ford, faces the real possibility of losing his seat in South Antrim following a poor performance as Justice Minister. Naomi Long, who sensationally beat First Minister Peter Robinson to take his East Belfast seat at the 2011 Westminster election before losing it again to a pan-unionist candidate, has been elected as Stormont MLA for the same constituency. Following her competent performance as MP and efforts to reach out to both Protestant and Catholic voters, she has been seen by many as a rising star in the party and could now represent a more appealing leader to Ford.

As these smaller parties slowly gain a foothold in Northern Ireland’s long-established and stagnant political landscape, it appears to be the smaller two nationalist and unionist parties which are losing out to them. The moderate nationalist party the SDLP risks losing previously safe seats such as well-known former minister Alex Attwood’s West Belfast seat. The party’s traditional, conservative values such as upholding the abortion ban and failing to embrace the campaign for same-sex marriage has alienated younger voters who instead may be drawn to Alliance, the Greens or People Before Profit. Local commentators have speculate that the party may fail to get enough support to qualify for a minister at the executive table.

The UUP are in a similar position on the unionist side of the spectrum. While popular with older voters, they lack the charismatic force of the DUP and progressive policies of the newer parties. Over the course of the last parliament, the party has aired the possibility of forming an official opposition rather than propping up the mandatory power-sharing coalition set out by the peace process. A few months ago, legislation will finally past to allow such an opposition to form. The UUP would not commit to saying whether they are planning on being the first party to take up that position. However, lacklustre election results may increase the appeal. As the SDLP suffers similar circumstances, they might well also see themselves attracted to the role and form a Stormont’s first official opposition together as a way of regaining relevance and esteem in a system where smaller parties are increasingly jostling for space.