I took a married name for SEO purposes, but it's not for everyone

Less sentiment, more search-optimisation - that's the way forward, says Sarah Ditum (née Webster).

There are some decisions about which everyone is the world is obliged to give a shit, and for women, changing or not changing your name on marriage is one of them. (See also: having or not having kids, eating or not eating a cake.) It’s tempting to throw a strop here and point out that it’s not actually anyone else’s name about which to give a shit, but maybe that’s not quite fair, given that names are a definitively public thing. You don’t go having a name just so you can keep it to yourself, unless you’re engaged in some kind of Lovecraft necromancy action on the side. But as well as telling people what they should call you, your name choice can be taken to betray a lot about your private opinions and political beliefs, and people who think you’ve gone the wrong way are rarely shy of letting you know.

There are some time-honoured ways of doing this – the birthday cheque made out to a person who’ll never exist, for example – but most of them come down to just doggedly calling you by the wrong name. At university, I read (and then disbelievingly re-read a few dozen times) a feminist literary critic declare her intention to use an eighteenth-century author’s birth name rather than the “chattel name” the writer was actually known by, as if simply using the husband’s name constituted a wibbling capitulation to the monolith Patriarchy. And anyway, if taking a man’s name designates a woman as property, why isn’t sticking with the patronym just as chattel-y?

The thing is, most of our traditions about naming derive from a time of things being substantially less than awesome for women. Those who hear echoes of historical misogyny in name-changing have sensitive ears, but they’re not wrong. One answer is to blend the bride and groom’s names into an all-new confection, but giving up your name can still feel like surrendering your identity. The mean age of first marriage for a woman in the UK is 30: that’s 30 years of having the name you were born with, unless you’ve had the gumption to come up with a particularly fabulous alternative in the interim. What would make you suddenly decide that the person you’ve been for three decades should be replaced with a new, more obviously be-spoused version?

The best argument for sticking with what you’re born with, though, is the faff involved in changing. “Oh, you should change your name, it’s romantic,”said one of my friends when I told her I planned to sign the register as “Webster”rather than my husband’s “Ditum” all I could do was fold my face up in an origami of doubt, trying to work out where the romance was in taking my marriage certificate on a tour of administrative bodies. (I did change my name in the end, but it wasn’t for very romantic reasons - it was more about the SEO.) “Oh darling, I’ve never felt so together as I did while sitting in the Natwest back office signing forms in triplicate,” is a thing no human has ever said.

And what if your marriage doesn’t work out and you want to change back? Then you have to do all the paperwork again, with the added piquancy of announcing your divorce at the same time. There aren’t many less fun group emails to send out than the one that goes, “Please add this this address to your contacts as I will be using this name from now on, and don’t ask if I’ve just got married or divorced because it’s the latter, the house sale was pretty stressful and I really miss the dog.”Now we all live online, changing your name feels like a perilously drastic thing to do to your identity –not far off getting a plastic surgeon to carve you a new face. The new you might fit some people’s idea of what’s right, but no one’s going to recognise you.

This is an especially keen issue if you work in an industry that demands some sort of public profile – journalism, say. If your career relies on people knowing who you are, it’s entirely self-defeating to tie your reputation to a name that isn’t yours. That, incidentally, is why my birth name went: when I decided to start working as a freelance writer, it turned out there was already a Sarah Webster working as a writer. Luckily, I had a spare name in my back pocket, and it happened to be an unusual-to-the-point-of-unpronounceable one. You’re probably saying it wrong, but you’ll find me if you google me, and that’s what counts. Less sentiment, more SEO: that’s the future of name-changing.


Cheryl Cole has a tattoo on her neck reading "Mrs C" - she is now divorced. Photograph: Getty Images

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.

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How to explain Brexit to your kids

It’s not hard. The Brexiteers’ tantrums are a parody of how children behave.

My parents never sat me down for “the politics talk”. I suspect they were too embarrassed. Like many children of my generation, I was left to develop my own ideas about what adults did in private.

We didn’t have the internet and our arms were too short to open most newspapers (scientists were still working on the tabloid-broadsheet hybrid). Hence we picked up news randomly, either by overhearing snippets on the radio while buying sweets in the newsagent’s or by accidentally watching the start of the six o’clock news following the end of Charles In Charge.

By the time I was nine, the same age my eldest child is now, I had unrealistic expectations of politicians and the democratic process. Due to the fact that I had no idea what anyone was talking about, I assumed everyone in the House of Commons was having serious, informed thoughts about the most important issues of the day.

I now know that the real reason I couldn’t understand what anyone was saying was because what had sounded like “roargh roargh [insult] <braying laughter>” really had been “roargh roargh [insult] <braying laughter>” all along. I’d assumed it was a language I had yet to learn, one of the more specialised dialects of Adult-ese. I’d already wasted one vote by the time I realised that Prime Minister’s Questions was basically Jeremy Kyle with posher accents and minus the lie detector tests.

I don’t want my children to make the same mistakes as me. Thankfully, it turns out Brexit Britain is the ideal place to teach your kids how politics really works. Never has there been a time when those stalking the corridors of power were more in tune with the average tantruming toddler. There’s no point in rational argument; you just have to hope that those in power burn themselves out before too much damage is done.

This particular tantrum has of course been building for some time. The dominant rhetoric of the Leave campaign – like that of the Tory party itself – always offered a spoilt child’s view of the world, one in which you are the centre of the universe, depending on no one else for your survival.

When others point out that this isn’t the case – that perhaps you wouldn’t have a home and food on the table if it wasn’t for Mummy or Daddy, or perhaps the UK would not have a strong economy were it not a member of the EU – you simply tell them they’re being mean. You’ll show them! They’re not the boss of you! So you pack your bags and leave.

If you are six, you might get to the corner of your road, realise with disappointment that no one is following you and turn back, hoping no one noticed you were gone. If you are the UK, you hang around for a while, maybe hiding in some bushes, thinking “any minute now they’ll come looking for me.”

But they don’t, so eventually you think “sod ‘em, I’ll go to my mates’. Unfortunately, you cannot get there without Mummy to drive you. This is a problem. But at least you can tell yourself that you were doubly right to leave, since everything that is happening now is Mummy’s fault.

Never in British politics has the panicked outrage of those who know they are making a terrible mistake been so palpable. It reminds me of the time when I was teaching my eldest son to drink from a beaker. He kept spilling small amounts, which caused him so much distress he’d end up pouring the rest of the juice onto the carpet to make it look deliberate. Whenever I tried to stop him, I’d only make him more panicked, thus even more likely to get juice everywhere.

I have since asked him if he remembers why he did this. He says he does not, but I have told him this is what the British government is doing with Brexit. The referendum was the initial spillage; we now have to sit and watch, biting our tongues, in the hope that the “well, anyhow, I totally meant to do that!” response can be averted.

There is little chance of that, though. When my middle son told his older brother he could fly, he quickly backed down on being asked to demonstrate this by jumping from an upstairs window. Liam Fox would have thrown himself headlong, then blamed Project Fear for his broken neck. Or rather, he’d have thrown someone else – one of the millions of people whose lives really will be ruined by Brexit – then tried to argue that the exceptionally bendy necks of UK citizens could be used as one of the “main cards” in negotiations.

The behaviour is beyond childlike; it is a parody of how children behave. When I asked one of my sons to clean his teeth this morning, he called me a “poo head” and said his teeth wouldn’t get decay. He still brushed them, though.

He did not conclude I was some sinister sore loser out to trick him because his teeth are young and white and mine are old and stained. He still has some basic sense that people who ask you to do things you don’t want to do might yet have your best interests at heart, regardless of who is right or wrong. He did not call me a sneering member of the elite trying to override the will of all toothpaste-rejecting British children (to be fair, I think “poo head” may have been meant to capture that, but at least he only called me it once).

Then again, the teeth in my son’s head are his alone. The consequences of neglect would be his to endure. Those stage-managing the Brexit tantrum are insulated from its most devastating consequences. Thus they can hurl insults, stick their fingers in their ears and take more than a little pleasure in the sheer recklessness of it all. It is not just an extended childhood; it is childhood without having to come to terms with the consequences of your own behaviour, because others will suffer them for you.

I want my own children to understand that what they see now is not what politics should be. That there is not some deep, meaningful logic underpinning what the adults in charge are doing. What looks like bitterness, point-scoring and sheer lack of self-control is, more often than not, just that. We have indulged these people too long. Let’s raise a generation with higher expectations of those who will claim to speak on their behalf.

Glosswitch is a feminist mother of three who works in publishing.