I took a married name for SEO purposes, but it's not for everyone

Less sentiment, more search-optimisation - that's the way forward, says Sarah Ditum (née Webster).

There are some decisions about which everyone is the world is obliged to give a shit, and for women, changing or not changing your name on marriage is one of them. (See also: having or not having kids, eating or not eating a cake.) It’s tempting to throw a strop here and point out that it’s not actually anyone else’s name about which to give a shit, but maybe that’s not quite fair, given that names are a definitively public thing. You don’t go having a name just so you can keep it to yourself, unless you’re engaged in some kind of Lovecraft necromancy action on the side. But as well as telling people what they should call you, your name choice can be taken to betray a lot about your private opinions and political beliefs, and people who think you’ve gone the wrong way are rarely shy of letting you know.

There are some time-honoured ways of doing this – the birthday cheque made out to a person who’ll never exist, for example – but most of them come down to just doggedly calling you by the wrong name. At university, I read (and then disbelievingly re-read a few dozen times) a feminist literary critic declare her intention to use an eighteenth-century author’s birth name rather than the “chattel name” the writer was actually known by, as if simply using the husband’s name constituted a wibbling capitulation to the monolith Patriarchy. And anyway, if taking a man’s name designates a woman as property, why isn’t sticking with the patronym just as chattel-y?

The thing is, most of our traditions about naming derive from a time of things being substantially less than awesome for women. Those who hear echoes of historical misogyny in name-changing have sensitive ears, but they’re not wrong. One answer is to blend the bride and groom’s names into an all-new confection, but giving up your name can still feel like surrendering your identity. The mean age of first marriage for a woman in the UK is 30: that’s 30 years of having the name you were born with, unless you’ve had the gumption to come up with a particularly fabulous alternative in the interim. What would make you suddenly decide that the person you’ve been for three decades should be replaced with a new, more obviously be-spoused version?

The best argument for sticking with what you’re born with, though, is the faff involved in changing. “Oh, you should change your name, it’s romantic,”said one of my friends when I told her I planned to sign the register as “Webster”rather than my husband’s “Ditum” all I could do was fold my face up in an origami of doubt, trying to work out where the romance was in taking my marriage certificate on a tour of administrative bodies. (I did change my name in the end, but it wasn’t for very romantic reasons - it was more about the SEO.) “Oh darling, I’ve never felt so together as I did while sitting in the Natwest back office signing forms in triplicate,” is a thing no human has ever said.

And what if your marriage doesn’t work out and you want to change back? Then you have to do all the paperwork again, with the added piquancy of announcing your divorce at the same time. There aren’t many less fun group emails to send out than the one that goes, “Please add this this address to your contacts as I will be using this name from now on, and don’t ask if I’ve just got married or divorced because it’s the latter, the house sale was pretty stressful and I really miss the dog.”Now we all live online, changing your name feels like a perilously drastic thing to do to your identity –not far off getting a plastic surgeon to carve you a new face. The new you might fit some people’s idea of what’s right, but no one’s going to recognise you.

This is an especially keen issue if you work in an industry that demands some sort of public profile – journalism, say. If your career relies on people knowing who you are, it’s entirely self-defeating to tie your reputation to a name that isn’t yours. That, incidentally, is why my birth name went: when I decided to start working as a freelance writer, it turned out there was already a Sarah Webster working as a writer. Luckily, I had a spare name in my back pocket, and it happened to be an unusual-to-the-point-of-unpronounceable one. You’re probably saying it wrong, but you’ll find me if you google me, and that’s what counts. Less sentiment, more SEO: that’s the future of name-changing.

 

Cheryl Cole has a tattoo on her neck reading "Mrs C" - she is now divorced. Photograph: Getty Images

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.

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Jeremy Corbyn will stay on the Labour leadership ballot paper, judge rules

Labour donor Michael Foster had challenged the decision at the High Court.

The High Court has ruled that Jeremy Corbyn should be allowed to automatically run again for Labour leader after the decision of the party's National Executive Committee was challenged. 

Corbyn declared it a "waste of time" and an attempt to overturn the right of Labour members to choose their leader.

The decision ends the hope of some anti-Corbyn Labour members that he could be excluded from the contest altogether.

The legal challenge had been brought by Michael Foster, a Labour donor and former parliamentary candidate, who maintained he was simply seeking the views of experts.

But when the experts spoke, it was in Corbyn's favour. 

The ruling said: "Accordingly, the Judge accepted that the decision of the NEC was correct and that Mr Corbyn was entitled to be a candidate in the forthcoming election without the need for nominations."

This judgement was "wholly unaffected by political considerations", it added. 

Corbyn said: "I welcome the decision by the High Court to respect the democracy of the Labour Party.

"This has been a waste of time and resources when our party should be focused on holding the government to account.

"There should have been no question of the right of half a million Labour party members to choose their own leader being overturned. If anything, the aim should be to expand the number of voters in this election. I hope all candidates and supporters will reject any attempt to prolong this process, and that we can now proceed with the election in a comradely and respectful manner."

Iain McNicol, general secretary of the Labour Party, said: “We are delighted that the Court has upheld the authority and decision of the National Executive Committee of the Labour Party. 

“We will continue with the leadership election as agreed by the NEC."

If Corbyn had been excluded, he would have had to seek the nomination of 51 MPs, which would have been difficult since just 40 voted against the no confidence motion in him. He would therefore have been effectively excluded from running. 

Owen Smith, the candidate backed by rebel MPs, told the BBC earlier he believed Corbyn should stay on the ballot paper. 

He said after the judgement: “I’m pleased the court has done the right thing and ruled that Jeremy should be on the ballot. This now puts to bed any questions about the process, so we can get on with discussing the issues that really matter."

The news was greeted with celebration by Corbyn supporters.