I took a married name for SEO purposes, but it's not for everyone

Less sentiment, more search-optimisation - that's the way forward, says Sarah Ditum (née Webster).

There are some decisions about which everyone is the world is obliged to give a shit, and for women, changing or not changing your name on marriage is one of them. (See also: having or not having kids, eating or not eating a cake.) It’s tempting to throw a strop here and point out that it’s not actually anyone else’s name about which to give a shit, but maybe that’s not quite fair, given that names are a definitively public thing. You don’t go having a name just so you can keep it to yourself, unless you’re engaged in some kind of Lovecraft necromancy action on the side. But as well as telling people what they should call you, your name choice can be taken to betray a lot about your private opinions and political beliefs, and people who think you’ve gone the wrong way are rarely shy of letting you know.

There are some time-honoured ways of doing this – the birthday cheque made out to a person who’ll never exist, for example – but most of them come down to just doggedly calling you by the wrong name. At university, I read (and then disbelievingly re-read a few dozen times) a feminist literary critic declare her intention to use an eighteenth-century author’s birth name rather than the “chattel name” the writer was actually known by, as if simply using the husband’s name constituted a wibbling capitulation to the monolith Patriarchy. And anyway, if taking a man’s name designates a woman as property, why isn’t sticking with the patronym just as chattel-y?

The thing is, most of our traditions about naming derive from a time of things being substantially less than awesome for women. Those who hear echoes of historical misogyny in name-changing have sensitive ears, but they’re not wrong. One answer is to blend the bride and groom’s names into an all-new confection, but giving up your name can still feel like surrendering your identity. The mean age of first marriage for a woman in the UK is 30: that’s 30 years of having the name you were born with, unless you’ve had the gumption to come up with a particularly fabulous alternative in the interim. What would make you suddenly decide that the person you’ve been for three decades should be replaced with a new, more obviously be-spoused version?

The best argument for sticking with what you’re born with, though, is the faff involved in changing. “Oh, you should change your name, it’s romantic,”said one of my friends when I told her I planned to sign the register as “Webster”rather than my husband’s “Ditum” all I could do was fold my face up in an origami of doubt, trying to work out where the romance was in taking my marriage certificate on a tour of administrative bodies. (I did change my name in the end, but it wasn’t for very romantic reasons - it was more about the SEO.) “Oh darling, I’ve never felt so together as I did while sitting in the Natwest back office signing forms in triplicate,” is a thing no human has ever said.

And what if your marriage doesn’t work out and you want to change back? Then you have to do all the paperwork again, with the added piquancy of announcing your divorce at the same time. There aren’t many less fun group emails to send out than the one that goes, “Please add this this address to your contacts as I will be using this name from now on, and don’t ask if I’ve just got married or divorced because it’s the latter, the house sale was pretty stressful and I really miss the dog.”Now we all live online, changing your name feels like a perilously drastic thing to do to your identity –not far off getting a plastic surgeon to carve you a new face. The new you might fit some people’s idea of what’s right, but no one’s going to recognise you.

This is an especially keen issue if you work in an industry that demands some sort of public profile – journalism, say. If your career relies on people knowing who you are, it’s entirely self-defeating to tie your reputation to a name that isn’t yours. That, incidentally, is why my birth name went: when I decided to start working as a freelance writer, it turned out there was already a Sarah Webster working as a writer. Luckily, I had a spare name in my back pocket, and it happened to be an unusual-to-the-point-of-unpronounceable one. You’re probably saying it wrong, but you’ll find me if you google me, and that’s what counts. Less sentiment, more SEO: that’s the future of name-changing.

 

Cheryl Cole has a tattoo on her neck reading "Mrs C" - she is now divorced. Photograph: Getty Images

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.

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Meet Anne Marie Waters - the Ukip politician too extreme for Nigel Farage

In January 2016, Waters launched Pegida UK with former EDL frontman Steven Yaxley-Lennon (aka Tommy Robinson). 

There are few people in British political life who can be attacked from the left by Nigel Farage. Yet that is where Anne Marie Waters has found herself. And by the end of September she could well be the new leader of Ukip, a party almost synonymous with its beer-swilling, chain-smoking former leader.

Waters’s political journey is a curious one. She started out on the political left, but like Oswald Mosley before her, has since veered dramatically to the right. That, however, is where the similarities end. Waters is Irish, agnostic, a lesbian and a self-proclaimed feminist.

But it is her politics – rather than who she is – that have caused a stir among Ukip’s old guard. Former leader Paul Nuttall has said that her views make him “uncomfortable” while Farage has claimed Ukip is “finished” if, under her leadership, it becomes an anti-Islam party.

In her rhetoric, Waters echoes groups such as the English Defence League (EDL) and Britain First. She has called Islam “evil” and her leadership manifesto claims that the religion has turned Britain into a “fearful and censorious society”. Waters wants the banning of the burqa, the closure of all sharia councils and a temporary freeze on all immigration.

She started life in Dublin before moving to Germany in her teens to work as an au pair. Waters also lived in the Netherlands before returning to Britain to study journalism at Nottingham Trent University, graduating in 2003. She subsequently gained a second degree in law. It was then, she says, that she first learnt about Islam, which she claims treats women “like absolute dirt”. Now 39, Waters is a full-time campaigner who lives in Essex with her two dogs and her partner who is an accountant.

Waters’s first spell of serious activism was with the campaign group One Law for All, a secularist organisation fronted by the Iranian feminist and human rights activist Maryam Namazie. Waters resigned in November 2013 after four years with the organisation. According to Namazie, Waters left due to political disagreements over whether the group should collaborate with members of far-right groups.

In April 2014, Waters founded Sharia Watch UK and, in January 2016, she launched Pegida UK with former EDL frontman Steven Yaxley-Lennon (aka Tommy Robinson). The group was established as a British chapter of the German-based organisation and was set up to counter what it called the “Islamisation of our countries”. By the summer of 2016, it had petered out.

Waters twice stood unsuccessfully to become a Labour parliamentary candidate. Today, she says she could not back Labour due to its “betrayal of women” and “betrayal of the country” over Islam. After joining Ukip in 2014, she first ran for political office in the Lambeth council election, where she finished in ninth place. At the 2015 general election, Waters stood as the party’s candidate in Lewisham East, finishing third with 9.1 per cent of the vote. She was chosen to stand again in the 2016 London Assembly elections but was deselected after her role in Pegida UK became public. Waters was also prevented from standing in Lewisham East at the 2017 general election after Ukip’s then-leader Nuttall publicly intervened.

The current favourite of the 11 candidates standing to succeed Nuttall is deputy leader Peter Whittle, with Waters in second. Some had hoped the party’s top brass would ban her from standing but last week its national executive approved her campaign.

Due to an expected low turnout, the leadership contest is unpredictable. Last November, Nuttall was elected with just 9,622 votes. More than 1,000 new members reportedly joined Ukip in a two-week period earlier this year, prompting fears of far-right entryism.

Mike Hookem MEP has resigned as Ukip’s deputy whip over Waters’ candidacy, saying he would not “turn a blind eye” to extremism. By contrast, chief whip, MEP Stuart Agnew, is a supporter and has likened her to Joan of Arc. Waters is also working closely on her campaign with Jack Buckby, a former BNP activist and one of the few candidates to run against Labour in the by-election for Jo Cox’s former seat of Batley and Spen. Robinson is another backer.

Peculiarly for someone running to be the leader of a party, Waters does not appear to relish public attention. “I’m not a limelight person,” she recently told the Times. “I don’t like being phoned all the time.”

The journalist Jamie Bartlett, who was invited to the initial launch of Pegida UK in Luton in 2015, said of Waters: “She failed to remember the date of the demo. Her head lolled, her words were slurred, and she appeared to almost fall asleep while Tommy [Robinson] was speaking. After 10 minutes it all ground to an uneasy halt.”

In an age when authenticity is everything, it would be a mistake to underestimate yet another unconventional politician. But perhaps British Muslims shouldn’t panic about Anne Marie Waters just yet.

James Bloodworth is editor of Left Foot Forward

This article first appeared in the 17 August 2017 issue of the New Statesman, Trump goes nuclear