Girls with toy guns and boys with doll's houses - what on earth is the problem?

A crumb of comfort from Sweden on the aggressive gender stereotyping of toys as a manufacturer reverses gender roles in its catalogue.

This Christmas my youngest son will be receiving a pink doll’s house. I am sure that when he opens it, certain relatives will be convinced that Mummy and Daddy only bought it “to make a point”. They will assume that despite his apparent joy, Youngest is secretly yearning for a mega murder machine, or whatever it is boys are meant to want. This isn’t true, though; we got him the doll’s house because he saw one in Toys R Us and has had his heart set on it ever since (hence we got him a second-hand, not-quite-as-good-but-he’ll-never-notice-it version off eBay).

You may think I’m wrong to second-guess the reactions of my nearest and dearest to our stereotype-busting purchase. Believe me, they’ve got form. Two years ago my eldest son got a dressing up set so he could look like the witch in Julia Donaldson’s Room On The Broom. All day he ran around the house chanting “I’m a witch, I’m a witch” and every single time a helpful grandparent felt the need to chip in with “no, you’re a wizard”. But he wasn’t a wizard. Apart from anything else, “wizard” wouldn’t scan or rhyme if you tried to put it into the story. “You’ll confuse him”, they said. Yet my son wasn’t feeling remotely confused, at least not until he was told he couldn’t be who he was pretending to be and that he had to pretend to be a person whom he hadn’t even imagined yet.

I don’t have particularly strict ideas about which toys my children should or shouldn’t play with, although I prefer it if said things are one, cheap and two, not mind-numbingly boring. I buy some things which are deemed to be for boys and some things which aren’t. This shouldn’t be a big deal, yet it is. Giving your children gifts that transgress “accepted” gender boundaries can be surprisingly controversial. Even so, those who object the most tend to be the same people who’ll tell you “but they’re only toys!” the minute you point out how rubbish the gender stereotyping that goes into all the advertising can be.

This year the Swedish toy chain Top Toy has caused something of a stir by producing a gender-reversed toy catalogue, in which girls play with toy guns and boys with doll’s houses. This is just for Sweden, mind. They’ve produced the same catalogue for Denmark, but with everything back to “normal” – the same layout but with the boys getting their guns and the girls trooping back to the home. Funny, that. The fact that Top Toy have previously been sanctioned – in Sweden but not in Denmark – for using stereotypical images does suggest that there’s more than a little cynicism in this apparently revolutionary vision. Either that, or they’re just taking the piss. Ah, well. It’s not great but if you’re a parent who’s against aggressive gender stereotyping, you’ll take whatever crumbs of comfort you can find. So I’m still slightly heartened by this.

The catalogue isn’t gender-neutral – they’ve picked up on the same binary roles but switched them around. Hence a terribly lazy criticism to make – and one which occurs frequently in response to Sarah Ditum’s Guardian piece on the subject – is “ha! They’ve got girls playing with guns! Is that what you feminists want?” To be honest, I’d rather not have anyone playing with guns (this is why I bought plastic light sabres instead. On reflection, this was not much better, but I’m less worried about my sons getting drawn into Jedi gang warfare later in life). Another desperate criticism is that this kind of “reversal” stops children from exploring their “gender identity” – which, apparently, they already have, right from the moment they draw their first breath. It’s a strange kind of fear that drives this. On the one hand we’re told to just let the children play, but on the other there’s a massive desire to police this supposed “freedom”.

It strikes me that gender stereotyping in toys is worse than it used to be. When I was a child there were girls’ toys (which I received and played with), boys’ toys (which my brother received and I played with) and neutral toys (which everyone played with, usually ending in a massive fight). These days nothing is allowed to be in-between. Two days ago I came across a special “girlz talk” edition of Jenga. Jenga! It’s “the original wood stacking game, with a pretty pink twist, and cool questions”! So now you can pull out a pretty pink block and get asked to “name someone you have a crush on right now”. Whatever happened to just pulling out a normal bit of wood and making sure the tower didn’t fall over? Is that now considered too unfeminine? I realise that toy manufacturers are always on the lookout for new angles and USPs, but can’t they do better than this? Hell, I could sit around all day coming up with things that haven’t yet been dyed pink. How about a pink Star Wars Death Star that asks you whether you’d rather snog Han Solo or cuddle an Ewok? Am I the first one to think of that, or is George Lucas just wavering on the copyright?

There’s the odd occasion when all this is useful. Like the time when we bought some Children in Need cupcakes and my five-year-old noticed that the cake cases were pink so “only Mummy is allowed to eat them”. Obviously I told him this was wrong, but only after I’d eaten the cakes. That was good. But the rest of the time it’s rubbish. Perhaps we focus on children because when it comes to adult gender stereotyping there’s nowhere left to go. Women are doing a million and one things which were meant to turn us into hysterical, sexless husks yet the fact is we’re still fully functioning human beings. I bet that’s annoying for sexists. At least with children you’re still in with a chance of telling them what they’re meant to like and having them believe you.

Anyhow, I’m looking forward to the grand opening of the pink doll’s house come Christmas Day, at least once I get the present for my five-year-old sorted. Following a trip to the Gloucester Waterways Museum he’s requested a life-size, fully operational canal lock. He wants it so much he’s even written to Santa for the first time ever. I have to say, whether it’s available in pink or blue will be the least of my worries.

One of the apparently controversial images from the Swedish toy catalogue.

Glosswitch is a feminist mother of three who works in publishing.

Photo: Getty
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Unite stewards urge members to back Owen Smith

In a letter to Unite members, the officials have called for a vote for the longshot candidate.

29 Unite officials have broken ranks and thrown their weight behind Owen Smith’s longshot bid for the Labour leadership in an open letter to their members.

The officials serve as stewards, conveners and negotiators in Britain’s aerospace and shipbuilding industries, and are believed in part to be driven by Jeremy Corbyn’s longstanding opposition to the nuclear deterrent and defence spending more generally.

In the letter to Unite members, who are believed to have been signed up in large numbers to vote in the Labour leadership race, the stewards highlight Smith’s support for extra funding in the NHS and his vision for an industrial strategy.

Corbyn was endorsed by Unite, Labour's largest affliated union and the largest trades union in the country, following votes by Unite's ruling executive committee and policy conference. 

Although few expect the intervention to have a decisive role in the Labour leadership, regarded as a formality for Corbyn, the opposition of Unite workers in these industries may prove significant in Len McCluskey’s bid to be re-elected as general secretary of Unite.

 

The full letter is below:

Britain needs a Labour Government to defend jobs, industry and skills and to promote strong trade unions. As convenors and shop stewards in the manufacturing, defence, aerospace and energy sectors we believe that Owen Smith is the best candidate to lead the Labour Party in opposition and in government.

Owen has made clear his support for the industries we work in. He has spelt out his vision for an industrial strategy which supports great British businesses: investing in infrastructure, research and development, skills and training. He has set out ways to back British industry with new procurement rules to protect jobs and contracts from being outsourced to the lowest bidder. He has demanded a seat at the table during the Brexit negotiations to defend trade union and workers’ rights. Defending manufacturing jobs threatened by Brexit must be at the forefront of the negotiations. He has called for the final deal to be put to the British people via a second referendum or at a general election.

But Owen has also talked about the issues which affect our families and our communities. Investing £60 billion extra over 5 years in the NHS funded through new taxes on the wealthiest. Building 300,000 new homes a year over 5 years, half of which should be social housing. Investing in Sure Start schemes by scrapping the charitable status of private schools. That’s why we are backing Owen.

The Labour Party is at a crossroads. We cannot ignore reality – we need to be radical but we also need to be credible – capable of winning the support of the British people. We need an effective Opposition and we need a Labour Government to put policies into practice that will defend our members’ and their families’ interests. That’s why we are backing Owen.

Steve Hibbert, Convenor Rolls Royce, Derby
Howard Turner, Senior Steward, Walter Frank & Sons Limited
Danny Coleman, Branch Secretary, GE Aviation, Wales
Karl Daly, Deputy Convenor, Rolls Royce, Derby
Nigel Stott, Convenor, BASSA, British Airways
John Brough, Works Convenor, Rolls Royce, Barnoldswick
John Bennett, Site Convenor, Babcock Marine, Devonport, Plymouth
Kevin Langford, Mechanical Convenor, Babcock, Devonport, Plymouth
John McAllister, Convenor, Vector Aerospace Helicopter Services
Garry Andrews, Works Convenor, Rolls Royce, Sunderland
Steve Froggatt, Deputy Convenor, Rolls Royce, Derby
Jim McGivern, Convenor, Rolls Royce, Derby
Alan Bird, Chairman & Senior Rep, Rolls Royce, Derby
Raymond Duguid, Convenor, Babcock, Rosyth
Steve Duke, Senior Staff Rep, Rolls Royce, Barnoldswick
Paul Welsh, Works Convenor, Brush Electrical Machines, Loughborough
Bob Holmes, Manual Convenor, BAE Systems, Warton, Lancs
Simon Hemmings, Staff Convenor, Rolls Royce, Derby
Mick Forbes, Works Convenor, GKN, Birmingham
Ian Bestwick, Chief Negotiator, Rolls Royce Submarines, Derby
Mark Barron, Senior Staff Rep, Pallion, Sunderland
Ian Hodgkison, Chief Negotiator, PCO, Rolls Royce
Joe O’Gorman, Convenor, BAE Systems, Maritime Services, Portsmouth
Azza Samms, Manual Workers Convenor, BAE Systems Submarines, Barrow
Dave Thompson, Staff Convenor, BAE Systems Submarines, Barrow
Tim Griffiths, Convenor, BAE Systems Submarines, Barrow
Paul Blake, Convenor, Princess Yachts, Plymouth
Steve Jones, Convenor, Rolls Royce, Bristol
Colin Gosling, Senior Rep, Siemens Traffic Solutions, Poole

Stephen Bush is special correspondent at the New Statesman. He usually writes about politics.