Girls with toy guns and boys with doll's houses - what on earth is the problem?

A crumb of comfort from Sweden on the aggressive gender stereotyping of toys as a manufacturer reverses gender roles in its catalogue.

This Christmas my youngest son will be receiving a pink doll’s house. I am sure that when he opens it, certain relatives will be convinced that Mummy and Daddy only bought it “to make a point”. They will assume that despite his apparent joy, Youngest is secretly yearning for a mega murder machine, or whatever it is boys are meant to want. This isn’t true, though; we got him the doll’s house because he saw one in Toys R Us and has had his heart set on it ever since (hence we got him a second-hand, not-quite-as-good-but-he’ll-never-notice-it version off eBay).

You may think I’m wrong to second-guess the reactions of my nearest and dearest to our stereotype-busting purchase. Believe me, they’ve got form. Two years ago my eldest son got a dressing up set so he could look like the witch in Julia Donaldson’s Room On The Broom. All day he ran around the house chanting “I’m a witch, I’m a witch” and every single time a helpful grandparent felt the need to chip in with “no, you’re a wizard”. But he wasn’t a wizard. Apart from anything else, “wizard” wouldn’t scan or rhyme if you tried to put it into the story. “You’ll confuse him”, they said. Yet my son wasn’t feeling remotely confused, at least not until he was told he couldn’t be who he was pretending to be and that he had to pretend to be a person whom he hadn’t even imagined yet.

I don’t have particularly strict ideas about which toys my children should or shouldn’t play with, although I prefer it if said things are one, cheap and two, not mind-numbingly boring. I buy some things which are deemed to be for boys and some things which aren’t. This shouldn’t be a big deal, yet it is. Giving your children gifts that transgress “accepted” gender boundaries can be surprisingly controversial. Even so, those who object the most tend to be the same people who’ll tell you “but they’re only toys!” the minute you point out how rubbish the gender stereotyping that goes into all the advertising can be.

This year the Swedish toy chain Top Toy has caused something of a stir by producing a gender-reversed toy catalogue, in which girls play with toy guns and boys with doll’s houses. This is just for Sweden, mind. They’ve produced the same catalogue for Denmark, but with everything back to “normal” – the same layout but with the boys getting their guns and the girls trooping back to the home. Funny, that. The fact that Top Toy have previously been sanctioned – in Sweden but not in Denmark – for using stereotypical images does suggest that there’s more than a little cynicism in this apparently revolutionary vision. Either that, or they’re just taking the piss. Ah, well. It’s not great but if you’re a parent who’s against aggressive gender stereotyping, you’ll take whatever crumbs of comfort you can find. So I’m still slightly heartened by this.

The catalogue isn’t gender-neutral – they’ve picked up on the same binary roles but switched them around. Hence a terribly lazy criticism to make – and one which occurs frequently in response to Sarah Ditum’s Guardian piece on the subject – is “ha! They’ve got girls playing with guns! Is that what you feminists want?” To be honest, I’d rather not have anyone playing with guns (this is why I bought plastic light sabres instead. On reflection, this was not much better, but I’m less worried about my sons getting drawn into Jedi gang warfare later in life). Another desperate criticism is that this kind of “reversal” stops children from exploring their “gender identity” – which, apparently, they already have, right from the moment they draw their first breath. It’s a strange kind of fear that drives this. On the one hand we’re told to just let the children play, but on the other there’s a massive desire to police this supposed “freedom”.

It strikes me that gender stereotyping in toys is worse than it used to be. When I was a child there were girls’ toys (which I received and played with), boys’ toys (which my brother received and I played with) and neutral toys (which everyone played with, usually ending in a massive fight). These days nothing is allowed to be in-between. Two days ago I came across a special “girlz talk” edition of Jenga. Jenga! It’s “the original wood stacking game, with a pretty pink twist, and cool questions”! So now you can pull out a pretty pink block and get asked to “name someone you have a crush on right now”. Whatever happened to just pulling out a normal bit of wood and making sure the tower didn’t fall over? Is that now considered too unfeminine? I realise that toy manufacturers are always on the lookout for new angles and USPs, but can’t they do better than this? Hell, I could sit around all day coming up with things that haven’t yet been dyed pink. How about a pink Star Wars Death Star that asks you whether you’d rather snog Han Solo or cuddle an Ewok? Am I the first one to think of that, or is George Lucas just wavering on the copyright?

There’s the odd occasion when all this is useful. Like the time when we bought some Children in Need cupcakes and my five-year-old noticed that the cake cases were pink so “only Mummy is allowed to eat them”. Obviously I told him this was wrong, but only after I’d eaten the cakes. That was good. But the rest of the time it’s rubbish. Perhaps we focus on children because when it comes to adult gender stereotyping there’s nowhere left to go. Women are doing a million and one things which were meant to turn us into hysterical, sexless husks yet the fact is we’re still fully functioning human beings. I bet that’s annoying for sexists. At least with children you’re still in with a chance of telling them what they’re meant to like and having them believe you.

Anyhow, I’m looking forward to the grand opening of the pink doll’s house come Christmas Day, at least once I get the present for my five-year-old sorted. Following a trip to the Gloucester Waterways Museum he’s requested a life-size, fully operational canal lock. He wants it so much he’s even written to Santa for the first time ever. I have to say, whether it’s available in pink or blue will be the least of my worries.

One of the apparently controversial images from the Swedish toy catalogue.

Glosswitch is a feminist mother of three who works in publishing.

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Clive Lewis interview: I don't want to be seen as a future Labour leader

The shadow business secretary on his career prospects, working with the SNP and Ukip, and why he didn't punch a wall. 

“Lewis for leader!” Labour MP Gareth Thomas mischievously interjects minutes after my interview with Clive Lewis begins. The shadow business secretary has only been in parliament for 18 months but is already the bookmakers’ favourite to succeed Jeremy Corbyn. His self-assuredness, media performances and left-wing stances (he backed Corbyn in 2015 and again this year) have led many to identify him as Labour’s coming man.

On 19 September, I met Lewis - crop-haired, slim and wearing his trademark tweed jacket - in Westminster's Portcullis House. He conceded that he was flattered by the attention (“It’s lovely to hear”) but was wary of the mantle bestowed on him. “This place has lots of ex-would-be leaders, it’s littered with them. I don’t want to be one of those ex-would-be leaders,” the Norwich South MP told me. “I don’t want a big fat target on my head. I don’t want to cause the resentment of my colleagues by being some upstart that’s been here 18 months and then thinks they can be leader ... I’ve never asked for that. All I want to do is do my job and do it to the best of my ability.”

But he did not rule out standing in the future: “I think that anyone who comes into this place wants to do what’s best for the party and what’s best for the country - in any way that they can.”

Lewis, who is 45, was appointed to his current position in Labour’s recent reshuffle having previously held the defence brief. His time in that role was marked by a feud over Trident. Minutes before he delivered his party conference speech, the former soldier was informed that a line committing Labour to the project’s renewal had been removed by Corbyn’s office. Such was Lewis’s annoyance that he was said to have punched a wall after leaving the stage.

“I punched no walls,” he told me a month on from the speech. “Some people said to me ‘why don’t you just play along with it?’ Well, first of all it’s not true. And secondly, I am not prepared to allow myself to be associated with violent actions because it’s all too easy as a black man to be stereotyped as violent and angry - and I’m not. I’m not a violent person. Yes, it’s a bit of fun now, but very quickly certain elements of the media can begin to build up an image, a perception, a frame ... There’s a world of difference between violently punching a wall and being annoyed.”

Lewis said that he was “happy with” the speech he gave and that “you’re always going to have negotiation on lines”. The problem, he added, was “the timing”. But though the intervention frustrated Lewis, it improved his standing among Labour MPs who hailed him as the pragmatic face of Corbynism. His subsequent move to business was regarded by some as a punishment. “Do I think there was an ulterior motive? I’ll never know,” Lewis told me. “I’m confident that that the reason I was moved, what I was told, is that they wanted me to be able to take on a big portfolio”.

Nia Griffith, his successor as shadow defence secretary, has since announced that the party will support Trident renewal in its manifesto despite its leader’s unilateralism. “Jeremy Corbyn deserves credit for that,” Lewis said. “I think everyone understands that Jeremy’s position hasn’t changed. Jeremy still believes in unilateral disarmament, that is his modus operandi, that’s how he rolls and that’s one of the reasons why he is leader of the Labour Party ... But he’s also a democrat and he’s also a pragmatist, despite what people say.”

Lewis, himself a long-standing opponent of Trident, added: “You need a Labour government to ensure that we can put those nuclear missiles on the table and to begin to get rid of them on a global scale.”

He also affirmed his support for Nato, an institution which at times Corbyn has suggested should be disbanded. “The values that underpin Nato are social democratic values: liberty, democracy, freedom of expression. Let’s not forget, it was Clement Attlee and the New Deal Democrats that initiated and set up Nato. It’s about being in it to win it, it’s about winning the arguments inside Nato and making sure that it’s a force for good. Some people would say that’s impossible. I say you’ve got to be in it to be able to make those changes.”


Clive Anthony Lewis was born on 11 September 1971 and grew up on a council estate in Northampton. It was his Afro-Caribbean father, a factory worker and trade union official, who drew him to politics. “My dad always used to say “The Labour Party has fought for us, it’s really important that you understand that. What you have, the opportunities that working people and black people have, is down to the fact that people fought before you and continue to fight.”

After becoming the first in his family to attend university (reading economics at Bradford) he was elected student union president and vice president of the NUS. Lewis then spent a decade as a BBC TV news reporter and also became an army reservist, serving a tour of duty of Afghanistan in 2009. He was inspired to enlist by his grandfather. “He fought in Normandy in the Second World War and I used to go back over with him and see the camaraderie with the old paras ... Whatever people’s views of the armed forces, that’s one thing that no one can take away, they generate such friendships, such a bond of union”.

Lewis told me that his time in the military complemented, rather than contradicted, his politics. “I think many of the virtues and values of the army are very similar to the virtues and values of socialism, of the Labour Party. It’s about looking out for each other, it’s about working as a team, it’s about understanding. The worst insult I remember in the army is ‘jack bastard’. What that said was that you basically put yourself before the team, you’ve been selfish”.

He added: “People have to remember that the armed forces do as democratically elected governments tell them to do. They don’t arbitrarily go into countries and kick off. These are decisions that are made by our politicians.”

After returning from service in Helmand province, he suffered from depression. “I met guys who had lost friends, seen horrible things and they had ghost eyes, dead eyes, it’s the only way I can describe it. People that I saw had far more reason to have depression or worse. Part of my negative feedback loop was the fact that I felt increasingly guilty about being depressed because I didn’t feel that I had the right to be depressed because I knew people who’d seen far worse ...  I’m now told that is quite common but that doesn’t make it any easier.”

Lewis added: “It makes you realise that when the armed forces go abroad, when they do serve on our behalf, what they do, what they go through, that’s not something that anyone can take away from them.”

In May 2015, he was one of a raft of left-wing MPs (Richard Burgon, Rebecca Long-Bailey, Kate Osamor, Cat Smith) to enter parliament and back Corbyn’s leadership bid. As shadow business secretary, he believes that Brexit and Theresa May’s economic interventionism offer political openings for Labour. “I feel debate is moving onto natural Labour territory. But not the Labour territory of the 1970s, not picking winners territory. It’s moving to a territory that many on the left have long argued for, about having a muscular, brave, entrepreneurial state which can work in partnership with business”.

He added: “We can say we’re the party of business. But not business as usual ...  I think there are lots of people now, and businesses, who will be aghast at the shambles, the seeming direction we seem to be going in.

“The British people have spoken, they said they wanted to take back control, we have to respect that. But they didn’t vote to trash the economy, they didn’t vote for their jobs to disintegrate, they didn’t vote to see their businesses decimated, they didn’t vote to see a run on the pound, they didn’t vote for high levels of inflation.”

On the day we met, an Ipsos MORI poll put the Tories 18 points ahead of Labour (a subsequent YouGov survey has them 16 ahead). “I’m not too spooked by the polls at the moment,” Lewis told me when I mentioned the apocalyptic figures (he has a potentially vulnerable majority of 7,654). “Nobody wants to be where we are but I’m quite clear that once we get up a head of steam we’ll begin to see that narrow. I definitely don’t have any doubts about that, it will begin to narrow.”

Lewis is a long-standing advocate of proportional representation and of a “progressive alliance”. He told me that Labour, the Liberal Democrats and the Green Party should have fielded a single pro-European candidate in the recent Witney by-election (which the Conservatives won with a reduced majority) and that he was open to working with the SNP.

“There are lots of people, including the Scottish Labour Party, who are aghast that you can say that. I think it has to be put out there. I want to see a revival of Scottish Labour but we also have to be realistic about where they are, the time scale and timeframe of them coming back.

“I’m not talking them down, I’m simply saying that we want to see a Labour government in Westminster and that means asking some hard questions about how we’re going to achieve that, especially if the boundary changes come in ... If that means working with the SNP then we have to look at that.”

Even more strikingly, he suggested that Labour had to “think about talking to parties like Ukip to try and get over that finishing line.”

Lewis explained: “If Ukip survive as a political force these coming weeks and months they’re obviously pro-PR as well. I despise much of what Ukip stand for, it’s anathema to me, but I also understand that it could be the difference between changing our electoral system or not ... These are things that some people find deeply offensive but I’ve not come into politics to duck the tough issues." 

He praised Corbyn for “having won” the argument over austerity, for his “dignified” apology over the Iraq war and for putting Labour in surplus (owing to its near-tripled membership of 550,000).

“History will show that Jeremy Corbyn was someone who came in at a time when politics was tired, people were losing faith in it, especially people who come from the progressive side of politics.

“Whatever people think of Jeremy’s style, whatever they think of his leadership, whatever they think of him personally, you can’t take that away from him. He’s revived politics in a way that we haven’t seen in this country for a long time. I know he’s got his doubters and detractors but I think ultimately he’s made our party in many ways stronger than it was a year ago.”

I asked Lewis whether he expected Corbyn to lead Labour into the next general election. “Yes, I do. And I think it depends when that general election is. If it’s next year then most certainly.

“If it’s 2020? That’s a question for Jeremy. I think, as I understand it, he is going to but I don’t know the inside of his mind, I don’t know what he’s thinking. I haven’t heard anything to suggest that he has anything other than the intention to lead us into a general election and to become prime minister.”

Of his own prospects, he remained equanimous. “Always be wary of Greeks bearing gifts. It’s lovely to hear but I know my own fallibilities and weaknesses.

“I haven’t come from a background where I’ve had it imbued in me from an early age that I’m destined to lead or to rule. I don’t have that arrogant self-belief, the sense of entitlement that it’s coming my way or should do. I can’t believe I’m in the House of Commons and I can’t believe that I’m shadow business secretary. I still pinch myself. That’s enough for me at the moment, it really is. That’s the honest truth.”

George Eaton is political editor of the New Statesman.