In defence of Caitlin Moran and populist feminism

Some educated women seem to want to keep feminism for themselves and cloak it in esoteric theory.

Feminism has a lot to answer for. In precise terms, it is called upon to answer for 3.3 billion very different individuals, united (mostly) by an additional X chromosome and a vagina - and sometimes not even that. This means that issues of race, class, religion, sexuality, politics and privilege often end up fracturing feminist dialogue, most regularly causing disagreements between those armed with an MA in Gender Studies and a large vocabulary to match, and those without. Recent weeks have seen a backlash against the populist feminism of writers such as Caitlin Moran, whose bestselling book How To Be a Woman has been somewhat snobbishly referred to by academic feminists as "an intro to feminism." It was suggested that because Moran had written a book with such an encompassing title, that she owed it to her audience to attempt to represent every facet of female experience. As the most popular figurehead of modern feminism today, there was an overriding consensus amongst certain groups that she should be campaigning for as many sections of female society as possible.

In How To Be a Woman, however, Moran had depicted a very specific tale of femininity: white, working class womanhood in Wolverhampton. This is not unusual, considering that her book is essentially an autobiography. The fact that it has become an international bestseller is no small achievement: an "intro" to feminism, perhaps, but one that is, unusually, completely free of pomposity. The fact that a feminist book has managed not only to have mass appeal but also to be funny with it is something to be celebrated. The fact that it deals with the experience of someone who grew up on benefits makes the two of us (and our single mums) want to dance around our bedrooms with joy. This woman has removed the dust and the stuffiness from a movement which at its most academic is almost incomprehensible, instead expressing its ideals in a way that thousands of women understand and identify with. It is a massive achievement.

And therein lies the nub of the problem: feminism is, and to an extent always has been, a white, middle class movement. Watching Loose Women the other day, we were struck by how the question put to the panel seemed to woefully underestimate the inequalities still rife in our society. "Does feminism still have a place in this world?" they asked, as we banged our heads against our desks. But then Paul O’Grady said something about how his auntie in rollers, with her Woodbine sticking out of her gob, was completely a feminist, just wouldn’t necessarily have used the term, and we started thinking that perhaps many of the women watching and those in the audience would have answered the question with a resounding "no. Feminism doesn’t have a place. Not in our world, anyway."

And to an extent, why should it? If class or race, and not merely gender, is what is preventing you from becoming Director General of the BBC, or Prime Minister, or the editor of the Telegraph, then equal rights for women in isolation of these factors are going to make sod-all difference. You’ll still be left with hungry mouths to feed, or a violent partner, or a shit school. Winning places for women on the boards of FTSE 100 companies is not a priority when your benefits have just been cut and your ex-partner keeps moving house to avoid the CSA. Going into certain state comps and discussing the nuances of intersectionality isn’t going to have much dice if some of the teenage girls in the audience are pregnant, or hungry, or at risk of abuse (what are they going to do? Protect or feed themselves with theory? Women cannot dine on Greer alone.) "This woman does not represent me", they will think of their well-meaning lecturer, because how can she, with her private education and her alienating terminology and her privilege, how can she know how poverty gnaws away at your insides and suppresses your voice? How would she know how that feels?

What feminism needs is more voices - a whole chorus of them. By all means, we can criticise those already at the top, but we should be combining that with a real desire to listen to women from all walks of life and their experiences: to actively seek them out, rather than waiting for the lucky few to claw their way into our ranks. Giving them jobs on newspapers so that they can write movingly and persuasively about the inequalities they suffer. Because working class women are rarer than hen’s teeth in almost all sections of the media, and just as unexpected. From the newspapers we read a study in, to the PR consultants who compiled it, to the advertising agencies who placed the pictures, the working class are demonstrably underrepresented. Only last month, London ad agency Iris was berated online for producing a pamphlet called Iris on Benefits: a guide on the benefits of working for the company (private healthcare, extended holiday, etcetera) that illustrated itself tastelessly with pictures of "chav" clichés. The joke was that it was a play on the word ‘benefits’, which these Burberry-hatted, Nike-trainered, Jeremy-Kyle-watching stereotypes were assumedly claiming. One of Iris’s lines of defence was that the pamphlet was "only meant to be seen internally", as if it went without saying that none of their own internal employees would be working class, past recipients of benefits, or indeed merely offended by such depictions. Fuck that.

The fact that these assumptions prevail is disappointing but not surprising. And in the case of feminism, real campaigning can often only be done with the time and money afforded to privileged people: students with the privilege of time, middle class people with the privilege of money, or squatting activists playing at being poor with the privilege of knowing they have a moneyed parental safety net behind them. This is not to say that those who campaign are not doing positive things for women everywhere. But when we seek out an actual, tangible voice to the campaigns that are supposed to be equalising the playing field for women everywhere, all too often it’s the same voice that we hear. And it doesn’t have a Geordie accent. 

It almost seems as though some educated women want to keep feminism for themselves, cloak it in esoteric theory and hide it under their mattresses, safe and warm beneath the duck down duvet. As long as that happens, though, the lives of many women and men in this country will remain the same. Feminism should not be a discipline far removed from the lives of ordinary people, but part of a larger social justice movement that strives to achieve a better life for everyone. Caitlin Moran may not be perfect, but she has come closest thus far. In the last few weeks some have been bandying about the oft-quoted phrase "my feminism will be intersectional or it will be bullshit." We would suggest that anyone with an interest in genuine equality for all adapt that phrase to "my feminism will be comprehensible or it will be bullshit." Achieving "intersectionality" is impossible unless you can communicate clearly, with everyone.  Moran at least speaks a language that we all understand. And how many other feminists can you credit with that?

Caitlin Moran attends the Attitude Magazine Awards at One Mayfair on October 16, 2012. Photograph: Getty Images.

Rhiannon Lucy Cosslett and Holly Baxter are co-founders and editors of online magazine, The Vagenda.

John Moore
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The man who created the fake Tube sign explains why he did it

"We need to consider the fact that fake news isn't always fake news at the source," says John Moore.

"I wrote that at 8 o'clock on the evening and before midday the next day it had been read out in the Houses of Parliament."

John Moore, a 44-year-old doctor from Windsor, is describing the whirlwind process by which his social media response to Wednesday's Westminster attack became national news.

Moore used a Tube-sign generator on the evening after the attack to create a sign on a TfL Service Announcement board that read: "All terrorists are politely reminded that THIS IS LONDON and whatever you do to us we will drink tea and jolly well carry on thank you." Within three hours, it had just fifty shares. By the morning, it had accumulated 200. Yet by the afternoon, over 30,000 people had shared Moore's post, which was then read aloud on BBC Radio 4 and called a "wonderful tribute" by prime minister Theresa May, who at the time believed it was a genuine Underground sign. 

"I think you have to be very mindful of how powerful the internet is," says Moore, whose viral post was quickly debunked by social media users and then national newspapers such as the Guardian and the Sun. On Thursday, the online world split into two camps: those spreading the word that the sign was "fake news" and urging people not to share it, and those who said that it didn't matter that it was fake - the sentiment was what was important. 

Moore agrees with the latter camp. "I never claimed it was a real tube sign, I never claimed that at all," he says. "In my opinion the only fake news about that sign is that it has been reported as fake news. It was literally just how I was feeling at the time."

Moore was motivated to create and post the sign when he was struck by the "very British response" to the Westminster attack. "There was no sort of knee-jerk Islamaphobia, there was no dramatisation, it was all pretty much, I thought, very calm reporting," he says. "So my initial thought at the time was just a bit of pride in how London had reacted really." Though he saw other, real Tube signs online, he wanted to create his own in order to create a tribute that specifically epitomised the "very London" response. 

Yet though Moore insists he never claimed the sign was real, his caption on the image - which now has 100,800 shares - is arguably misleading. "Quintessentially British..." Moore wrote on his Facebook post, and agrees now that this was ambiguous. "It was meant to relate to the reaction that I saw in London in that day which I just thought was very calm and measured. What the sign was trying to do was capture the spirit I'd seen, so that's what I was actually talking about."

Not only did Moore not mean to mislead, he is actually shocked that anyone thought the sign was real. 

"I'm reasonably digitally savvy and I was extremely shocked that anyone thought it was real," he says, explaining that he thought everyone would be able to spot a fake after a "You ain't no muslim bruv" sign went viral after the Leytonstone Tube attack in 2015. "I thought this is an internet meme that people know isn't true and it's fine to do because this is a digital thing in a digital world."

Yet despite his intentions, Moore's sign has become the centre of debate about whether "nice" fake news is as problematic as that which was notoriously spread during the 2016 United States Presidential elections. Though Moore can understand this perspective, he ultimately feels as though the sentiment behind the sign makes it acceptable. 

"I use the word fake in inverted commas because I think fake implies the intention to deceive and there wasn't [any]... I think if the sentiment is ok then I think it is ok. I think if you were trying to be divisive and you were trying to stir up controversy or influence people's behaviour then perhaps I wouldn't have chosen that forum but I think when you're only expressing your own emotion, I think it's ok.

"The fact that it became so-called fake news was down to other people's interpretation and not down to the actual intention... So in many interesting ways you can see that fake news doesn't even have to originate from the source of the news."

Though Moore was initially "extremely shocked" at the reponse to his post, he says that on reflection he is "pretty proud". 

"I'm glad that other people, even the powers that be, found it an appropriate phrase to use," he says. "I also think social media is often denigrated as a source of evil and bad things in the world, but on occasion I think it can be used for very positive things. I think the vast majority of people who shared my post and liked my post have actually found the phrase and the sentiment useful to them, so I think we have to give social media a fair judgement at times and respect the fact it can be a source for good."

Amelia Tait is a technology and digital culture writer at the New Statesman.