With 14 out of our 48 medals won on two wheels, why is Britain so good at cycling?

Looking behind Team GB's impressive Olympic performance.

How did we get so good at cycling? Pick a Team GB medal winner at random, and there’s a good chance they rode to the podium on two wheels. At the time of writing, 14 of Britain’s 48 medals have involved cycling – either track, road or in the triathlon.

Cyclists are our national sweethearts. When Mark Cavendish failed to fulfil hopes of a win in the road race, there were a few rumblings that Bradley Wiggins’s triumphant performance in the Tour de France had bred some British overconfidence, but Wiggo’s time trials gold soon rectified such fears, and made him the only person to have won both the Tour and an Olympic gold in the same year.

Chris Hoy’s golds in the team sprint and keirin have made him Britain’s most successful Olympian; Victoria Pendleton’s heartbreaking disqualification in her last competitive race means she leaves 2012 with one gold and one silver, but also a huge swell of goodwill from those who’ve followed her career. And as current greats peak, new stars have come into view: Lizzie Armitstead kicked off an overdue debate about the standing of women’s sport after winning silver in the cycling, while Laura Trott’s Olympic double gold (in the team pursuit and omnium) seems even more impressive when you realise that she also holds double gold in the World and European championships.

The signs of British cycling dominance were first obvious in 2008 at Beijing, where Team GB’s cyclists hauled 14 of the total medals (with the BMX events still to come at 2012, we may beat that yet this year). But it was a success built on long-term planning, ambition and lots of money. Coaches Peter Keen and David Brailsford saw Chris Boardman’s gold at the 1992 games in Barcelona as the starting point for a sustained and focused campaign by British Cycling (the governing body of cycle sport in the UK), aimed at winning the medals that could attract the funding that could make Britain’s cyclists into the colossi they have become.

Lottery funding and backing from Sport England (to promote grassroots cycling) and UK Sport (to support elite athletes) have all been critical in this process. But the breakthrough – at least in terms of the Tour de France – has been Team Sky, formed in 2009 and currently providing training, support and financial backing to Wiggins, Froome and Cavendish. Team Sky’s priorities have been criticised: although Pendleton features heavily in promotion for Sky-backed cycling events, there is no women’s Team Sky. Hopefully, the undeniable success and popularity of the women’s sport in this Olympics will change that in the next season.

Where Sky has got it right, however, is in promoting cycling as a universal activity and not just an elite sport. The Skyride events (which started when Sky sponsored the London Freewheel in 2009 and have since gone national) turn whole cities into motor-vehicle-free zones, to be enjoyed by thousands of amateurs of all abilities. For some, it’s their first opportunity to enjoy urban cycling without the menace of HGVs, and the start of a breakthrough into regular riding. And one of the qualities helping to fuel Britain’s cycling boom is that there does seem to be a genuine relationship between elite success and amateur enthusiasm.

Wiggins has a very endearing story about himself aged 12: after watching Boardman take gold in Barcelona, he immediately went out on his own bike and pretended he was Boardman, commentating on himself all the way. Without ascending to Wiggo-ish heights, my family picked up some of the same buzz after watched the velodrome events in 2008, hiring bikes the next day and setting off on a wildly over-ambitious trek that was the beginning of a regular riding habit. It’s not just me: British Cycling membership has doubled to 50,000 since 2008, and Halfords reported an 18% increase in sales of bikes and kit following this year’s road cycling victories.

And while Olympic success feeds mass cycling’s popularity, mass cycling in turn helps produce the elite of the future. British Cycling has astutely established scouting projects in various age groups to locate the amateur individuals with potential to be tomorrow’s champions. (Armitstead is one of the fruits of that outreach.)

The controversy that briefly flared after Bradley Wiggins was quoted as saying helmet-wearing should be compulsory for British cyclists shows that there’s still some way to go before Britain truly becomes a nation of cyclists, as do the arrests of the Critical Mass cycling activists during the opening ceremony. But the pressure for the infrastructure changes needed may become irresistible if cycling’s rise continues, and this Olympic showing gives us no reason to expect anything else.

Sarah Ditum is a freelance writer. She tweets: @sarahditum

Dave Brailsford (centre) poses with British Cycling coaching staff. Photo: Getty

Sarah Ditum is a journalist who writes regularly for the Guardian, New Statesman and others. Her website is here.

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The economics of outrage: Why you haven't seen the end of Katie Hopkins

Her distasteful tweet may have cost her a job at LBC, but this isn't the last we've seen of Britain's biggest troll. 

Another atrocity, other surge of grief and fear, and there like clockwork was the UK’s biggest troll. Hours after the explosion at the Manchester Arena that killed 22 mostly young and female concert goers, Katie Hopkins weighed in with a very on-brand tweet calling for a “final solution” to the complex issue of terrorism.

She quickly deleted it, replacing the offending phrase with the words “true solution”, but did not tone down the essentially fascist message. Few thought it had been an innocent mistake on the part of someone unaware of the historical connotations of those two words.  And no matter how many urged their fellow web users not to give Hopkins the attention she craved, it still sparked angry tweets, condemnatory news articles and even reports to the police.

Hopkins has lost her presenting job at LBC radio, but she is yet to lose her column at Mail Online, and it’s quite likely she won’t.

Mail Online and its print counterpart The Daily Mail have regularly shown they are prepared to go down the deliberately divisive path Hopkins was signposting. But even if the site's managing editor Martin Clarke was secretly a liberal sandal-wearer, there are also very good economic reasons for Mail Online to stick with her. The extreme and outrageous is great at gaining attention, and attention is what makes money for Mail Online.

It is ironic that Hopkins’s career was initially helped by TV’s attempts to provide balance. Producers could rely on her to provide a counterweight to even the most committed and rational bleeding-heart liberal.

As Patrick Smith, a former media specialist who is currently a senior reporter at BuzzFeed News points out: “It’s very difficult for producers who are legally bound to be balanced, they will sometimes literally have lawyers in the room.”

“That in a way is why some people who are skirting very close or beyond the bounds of taste and decency get on air.”

But while TV may have made Hopkins, it is online where her extreme views perform best.  As digital publishers have learned, the best way to get the shares, clicks and page views that make them money is to provoke an emotional response. And there are few things as good at provoking an emotional response as extreme and outrageous political views.

And in many ways it doesn’t matter whether that response is negative or positive. Those who complain about what Hopkins says are also the ones who draw attention to it – many will read what she writes in order to know exactly why they should hate her.

Of course using outrageous views as a sales tactic is not confined to the web – The Daily Mail prints columns by Sarah Vine for a reason - but the risks of pushing the boundaries of taste and decency are greater in a linear, analogue world. Cancelling a newspaper subscription or changing radio station is a simpler and often longer-lasting act than pledging to never click on a tempting link on Twitter or Facebook. LBC may have had far more to lose from sticking with Hopkins than Mail Online does, and much less to gain. Someone prepared to say what Hopkins says will not be out of work for long. 

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