The UK Supreme Court in Parliament Square, London. Photograph: Getty Images.
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The Ray Tooth and Ayesha Vardag debacle proves there really is such a thing as bad publicity

Tooth, a 73-year-old veteran of divorce law, accused his former protégée Vardag of trying to pinch celebrity clients from him, and set about him in astonishing fashion.

There is something quite pathetic about the squabble between divorce lawyers Ray Tooth and Ayesha Vardag. Tooth, a 73 year old veteran of divorce law whose clients include Sadie Frost and Irina Abramovich, accused Vardag, Chairman of family law firm Vardags, of trying to pinch celebrity clients from him by buying Google Ad Words several months ago.

The dispute has now reached a settlement: Vardag has agreed to pay £5,000 with £38,000 costs, although it admits no fault or liability. But neither individual should perceive themselves as a winner in this debacle: it has shown both highly successful lawyers squabbling over the wreckage of super-rich and high profile marriages, apparently just as concerned about their own fame as their clients’ divorces. As such, it will only serve to confirm what many people already think of lawyers – especially divorce lawyers – and proves that there really is such a thing as bad publicity.

That the small world of London matrimonial law is also a very bitchy one is not news. When Spear’s ran its Family Law Index in April 2013, profiling the leading 20 divorce lawyers, The Times gave it full-page coverage under the headline “Divorce Lawyers Take Off Their Gloves As They Rate Rivals”. I was a journalist at Spear’s at the time and worked on that Index – and the comments we received from these lawyers about their peers (all of which were given anonymously) were astonishing: “A monster with a personality disorder” and “a thug in lawyer’s clothing” were two of my favourites.

Tooth – who gave Vardag her first family law job – has set about his former protégée with characteristic vigour, arguing that she was “biting the hand that had fed her” in buying Ad Words. A few months ago, a sponsored Google advert, now taken down, appeared when people searched for Sears Tooth; it lead people to Vardag’s website, where the following text appeared under Tooth’s firm’s logo:

Sharing elements of Ray Tooth’s flamboyant and forceful style, Ayesha Vardag has been described by senior members of the profession as the modern successor to the family law ‘crown’, which Tooth wore through the eighties and nineties.

Tooth claims that this blurb (of which the above is just an extract) tried to portray him as a spent force, and that clients were better off with flashy Vardags than with the more traditional, old-school Sears Tooth. Vardag claims she didn’t know about the wording of the ad – a “defence” which, if true, is pretty appalling, especially given the hard-hitting marketing and PR strategies she is known for.

Tooth has won a hollow victory here. Under The Times’ online coverage of the Vardag-Tooth battle a reader bluntly states: “Who gives a toss about the shenanigans of these overpaid and unpleasant people?” I don’t think Tooth or Vardag are necessarily overpaid, and I have no idea what sort of people they are – but I do think they shouldn’t need to resort to tactics like this to gain either clients or publicity. They certainly shouldn’t be just as concerned – as this rather grubby dispute has shown them to be – with their own public image as they are to do a good job for the divorcing couples they represent.

Mark Nayler is a senior researcher at Spear's magazine.

Ukip's Nigel Farage and Paul Nuttall. Photo: Getty
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Is the general election 2017 the end of Ukip?

Ukip led the way to Brexit, but now the party is on less than 10 per cent in the polls. 

Ukip could be finished. Ukip has only ever had two MPs, but it held an outside influence on politics: without it, we’d probably never have had the EU referendum. But Brexit has turned Ukip into a single-issue party without an issue. Ukip’s sole remaining MP, Douglas Carswell, left the party in March 2017, and told Sky News’ Adam Boulton that there was “no point” to the party anymore. 

Not everyone in Ukip has given up, though: Nigel Farage told Peston on Sunday that Ukip “will survive”, and current leader Paul Nuttall will be contesting a seat this year. But Ukip is standing in fewer constituencies than last time thanks to a shortage of both money and people. Who benefits if Ukip is finished? It’s likely to be the Tories. 

Is Ukip finished? 

What are Ukip's poll ratings?

Ukip’s poll ratings peaked in June 2016 at 16 per cent. Since the leave campaign’s success, that has steadily declined so that Ukip is going into the 2017 general election on 4 per cent, according to the latest polls. If the polls can be trusted, that’s a serious collapse.

Can Ukip get anymore MPs?

In the 2015 general election Ukip contested nearly every seat and got 13 per cent of the vote, making it the third biggest party (although is only returned one MP). Now Ukip is reportedly struggling to find candidates and could stand in as few as 100 seats. Ukip leader Paul Nuttall will stand in Boston and Skegness, but both ex-leader Nigel Farage and donor Arron Banks have ruled themselves out of running this time.

How many members does Ukip have?

Ukip’s membership declined from 45,994 at the 2015 general election to 39,000 in 2016. That’s a worrying sign for any political party, which relies on grassroots memberships to put in the campaigning legwork.

What does Ukip's decline mean for Labour and the Conservatives? 

The rise of Ukip took votes from both the Conservatives and Labour, with a nationalist message that appealed to disaffected voters from both right and left. But the decline of Ukip only seems to be helping the Conservatives. Stephen Bush has written about how in Wales voting Ukip seems to have been a gateway drug for traditional Labour voters who are now backing the mainstream right; so the voters Ukip took from the Conservatives are reverting to the Conservatives, and the ones they took from Labour are transferring to the Conservatives too.

Ukip might be finished as an electoral force, but its influence on the rest of British politics will be felt for many years yet. 

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