iPads in, colour film out: the 2012 inflation basket

And the lowly pineapple finally makes it into basket of goods used to calculate inflation.

The Office of National Statistics has released its annual review of the inflation calculation, showing what has been added and removed to the basket of goods used to calculate inflation. This year, out goes the cost of developing and printing colour film, as digital cameras steadily erode that business, and in comes Apple iPads (or rather, "tablet computers"), to reflect the growing size and importance of the market -- tablet computers are predicted to outsell PCs by 2013.

The changes reflect a number of priorities. As well as those related to the death of old technologies and the birth of new ones, others are designed to make the job of actually collating the information easier. So "branded chocolate sweets" replace "candy coated chocolate" due to difficulty of collection, while "outdoor adventure boot" is swapped out for "walking/hiking boot".

Some of the changes reflect different ways of buying the same things. We no longer purchase "cable TV subscriptions" in enough numbers, apparently, instead opting for "bundled communication services"; and "annual leisure centre membership" is taken out. since it is already reflected in, for example, "leisure centre exercise classes".

There is a tough line to walk with some introductions. Adding technology early is always important, since the fall in prices represents a real increase in relative living standards; and yet, pre-empting market adoption runs the risk of artificially dampening the final figures. For instance, blu-ray players were added to the basket in 2010, when they looked like the future of home entertainment; with the growing popularity of streaming services, they now look like an evolutionary dead-end, and yet their continually dropping prices will have lowered inflation, albeit by a miniscule amount.

The ONS always has a tricky job to do in balancing these competing demands, and it is further hampered by the fact that spending habits differ greatly between the most and least well-off in society. Trying to come up with a single figure to represent the whole nation may be an impossible task, but they will carry on trying to do so for as long as we ask it of them.

Included:

Bag of sweets (not chocolate), replacing bag of boiled/jellied sweets, to allow representation of foam sweets which have taken an increasing share of the market.

Tablet computers, introduced to represent a significant and growing market. Also improves coverage in an under-represented area of the basket.

Chicken and chips, takeaway, introduced to improve coverage of catering which has been identified as an under-represented area of the basket.

Pineapple. Fruit prices vary greatly, so it is beneficial to collect across as broad a range as possible.

Removed:

Develop & print 135/24 colour film, this item has a low and decreasing weight due to the increasing popularity of digital cameras.

Step ladder, a relatively low weighted item in an over covered area of the basket.

Subscription to cable TV, replaced by bundled communication services reflecting a change in the way in which this service is purchased.

 

Get the full data (pdf).

 

The lowly pineapple, finally in the inflation basket. Flickr/ECohen, CC-BY-SA

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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The joy of only winning once: why England should be proud of 1966

We feel the glory of that triumphant moment, 50 years ago, all the more because of all the other occasions when we have failed to win.

There’s a phrase in football that I really hate. It used to be “Thirty years of hurt”. Each time the England team crashes out of a major tournament it gets regurgitated with extra years added. Rather predictably, when England lost to Iceland in Euro 2016, it became “Fifty years of hurt”. We’ve never won the European Championship and in 17 attempts to win the World Cup we have only won once. I’m going to tell you why that’s a record to cherish.

I was seven in 1966. Our telly was broken so I had to watch the World Cup final with a neighbour. I sat squeezed on my friend Colin’s settee as his dad cheered on England with phrases like “Sock it to them Bobby”, as old fashioned now as a football rattle. When England took the lead for the second time I remember thinking, what will it feel like, when we English are actually Champions of the World. Not long after I knew. It felt good.

Wembley Stadium, 30 July 1966, was our only ever World Cup win. But let’s imagine what it would be like if, as with our rivals, we’d won it many times? Brazil have been World Champions on five occasions, Germany four, and Italy four. Most England fans would be “over the moon” if they could boast a similarly glorious record. They’re wrong. I believe it’s wonderful that we’ve only triumphed once. We all share that one single powerful memory. Sometimes in life less is definitely more.

Something extraordinary has happened. Few of us are even old enough to remember, but somehow, we all know everything that happened that day. Even if you care little about the beautiful game, I’m going to bet that you can recall as many as five iconic moments from 50 years ago. You will have clearly in your mind the BBC commentator Kenneth Wolstenholme’s famous lines, as Geoff Hurst tore down the pitch to score his hat-trick: “Some people are on the pitch. They think it’s all over. It is now”. And it was. 4 - 2 to England against West Germany. Thirty minutes earlier the Germans had equalised in the dying moments of the second half to take the game to extra time.

More drama we all share: Geoff Hurst’s second goal. Or the goal that wasn’t, as technology has since, I think, conclusively proved. The shot that crashed off the cross bar and did or didn’t cross the line. Of course, even if you weren’t alive at the time, you will know that the linesman, one Tofiq Bakhramov, from Azerbaijan (often incorrectly referred to as “Russian”) could speak not a word of English, signalled it as a goal.

Then there’s the England Captain, the oh-so-young and handsome Bobby Moore. The very embodiment of the era. You can picture him now wiping his muddy hands on his white shorts before he shakes hands with a youthful Queen Elizabeth. Later you see him lifted aloft by his team mates holding the small golden Jules Rimet trophy.

How incredible, how simply marvellous that as a nation we share such golden memories. How sad for the Brazilians and Germans. Their more numerous triumphs are dissipated through the generations. In those countries each generation will remember each victory but not with the intensity with which we English still celebrate 1966. It’s as if sex was best the first time. The first cut is the deepest.

On Colin’s dad’s TV the pictures were black and white and so were the flags. Recently I looked at the full colour Pathe newsreel of the game. It’s the red, white and blue of the Union Jack that dominates. The red cross of Saint George didn’t really come into prominence until the Nineties. The left don’t like flags much, unless they’re “deepest red”. Certainly not the Union Flag. It smacks of imperialism perhaps. In 1966 we didn’t seem to know if we were English or British. Maybe there was, and still is, something admirable and casual about not knowing who we are or what is our proper flag. 

Twelve years later I’m in Cuba at the “World Festival of Youth” – the only occasion I’ve represented my country. It was my chance to march into a stadium under my nation’s flag. Sadly, it never happened as my fellow delegates argued for hours over what, if any, flag we British should walk behind. The delegation leaders – you will have heard of them now, but they were young and unknown then – Peter Mandelson, Trevor Phillips and Charles Clarke, had to find a way out of this impasse. In the end, each delegation walked into the stadium behind their flag, except the British. Poor Mandelson stood alone for hours holding Union Jack, sweltering in the tropical sun. No other country seemed to have a problem with their flag. I guess theirs speak of revolution; ours of colonialism.

On Saturday 30 July BBC Radio 2 will commemorate the 50th anniversary of the 1966 World Cup Final, live from Wembley Arena. Such a celebration is only possible because on 16 occasions we failed to win that trophy. Let’s banish this idea of “Fifty years of hurt” once and for all and embrace the joy of only winning once.

Phil Jones edits the Jeremy Vine Show on BBC Radio 2. On Saturday 30 July the station celebrates the 50th anniversary of the 1966 World Cup Final live from Wembley Arena, telling the story of football’s most famous match, minute by minuteTickets are available from: www.wc66.org