iPads in, colour film out: the 2012 inflation basket

And the lowly pineapple finally makes it into basket of goods used to calculate inflation.

The Office of National Statistics has released its annual review of the inflation calculation, showing what has been added and removed to the basket of goods used to calculate inflation. This year, out goes the cost of developing and printing colour film, as digital cameras steadily erode that business, and in comes Apple iPads (or rather, "tablet computers"), to reflect the growing size and importance of the market -- tablet computers are predicted to outsell PCs by 2013.

The changes reflect a number of priorities. As well as those related to the death of old technologies and the birth of new ones, others are designed to make the job of actually collating the information easier. So "branded chocolate sweets" replace "candy coated chocolate" due to difficulty of collection, while "outdoor adventure boot" is swapped out for "walking/hiking boot".

Some of the changes reflect different ways of buying the same things. We no longer purchase "cable TV subscriptions" in enough numbers, apparently, instead opting for "bundled communication services"; and "annual leisure centre membership" is taken out. since it is already reflected in, for example, "leisure centre exercise classes".

There is a tough line to walk with some introductions. Adding technology early is always important, since the fall in prices represents a real increase in relative living standards; and yet, pre-empting market adoption runs the risk of artificially dampening the final figures. For instance, blu-ray players were added to the basket in 2010, when they looked like the future of home entertainment; with the growing popularity of streaming services, they now look like an evolutionary dead-end, and yet their continually dropping prices will have lowered inflation, albeit by a miniscule amount.

The ONS always has a tricky job to do in balancing these competing demands, and it is further hampered by the fact that spending habits differ greatly between the most and least well-off in society. Trying to come up with a single figure to represent the whole nation may be an impossible task, but they will carry on trying to do so for as long as we ask it of them.

Included:

Bag of sweets (not chocolate), replacing bag of boiled/jellied sweets, to allow representation of foam sweets which have taken an increasing share of the market.

Tablet computers, introduced to represent a significant and growing market. Also improves coverage in an under-represented area of the basket.

Chicken and chips, takeaway, introduced to improve coverage of catering which has been identified as an under-represented area of the basket.

Pineapple. Fruit prices vary greatly, so it is beneficial to collect across as broad a range as possible.

Removed:

Develop & print 135/24 colour film, this item has a low and decreasing weight due to the increasing popularity of digital cameras.

Step ladder, a relatively low weighted item in an over covered area of the basket.

Subscription to cable TV, replaced by bundled communication services reflecting a change in the way in which this service is purchased.

 

Get the full data (pdf).

 

The lowly pineapple, finally in the inflation basket. Flickr/ECohen, CC-BY-SA

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Is there such a thing as responsible betting?

Punters are encouraged to bet responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly.

I try not to watch the commercials between matches, or the studio discussions, or anything really, before or after, except for the match itself. And yet there is one person I never manage to escape properly – Ray Winstone. His cracked face, his mesmerising voice, his endlessly repeated spiel follow me across the room as I escape for the lav, the kitchen, the drinks cupboard.

I’m not sure which betting company he is shouting about, there are just so many of them, offering incredible odds and supposedly free bets. In the past six years, since the laws changed, TV betting adverts have increased by 600 per cent, all offering amazingly simple ways to lose money with just one tap on a smartphone.

The one I hate is the ad for BetVictor. The man who has been fronting it, appearing at windows or on roofs, who I assume is Victor, is just so slimy and horrible.

Betting firms are the ultimate football parasites, second in wealth only to kit manufacturers. They have perfected the capitalist’s art of using OPM (Other People’s Money). They’re not directly involved in football – say, in training or managing – yet they make millions off the back of its popularity. Many of the firms are based offshore in Gibraltar.

Football betting is not new. In the Fifties, my job every week at five o’clock was to sit beside my father’s bed, where he lay paralysed with MS, and write down the football results as they were read out on Sports Report. I had not to breathe, make silly remarks or guess the score. By the inflection in the announcer’s voice you could tell if it was an away win.

Earlier in the week I had filled in his Treble Chance on the Littlewoods pools. The “treble” part was because you had three chances: three points if the game you picked was a score draw, two for a goalless draw and one point for a home or away win. You chose eight games and had to reach 24 points, or as near as possible, then you were in the money.

“Not a damn sausage,” my father would say every week, once I’d marked and handed him back his predictions. He never did win a sausage.

Football pools began in the 1920s, the main ones being Littlewoods and Vernons, both based in Liverpool. They gave employment to thousands of bright young women who checked the results and sang in company choirs in their spare time. Each firm spent millions on advertising. In 1935, Littlewoods flew an aeroplane over London with a banner saying: Littlewoods Above All!

Postwar, they blossomed again, taking in £50m a year. The nation stopped at five on a Saturday to hear the scores, whether they were interested in football or not, hoping to get rich. BBC Sports Report began in 1948 with John Webster reading the results. James Alexander Gordon took over in 1974 – a voice soon familiar throughout the land.

These past few decades, football pools have been left behind, old-fashioned, low-tech, replaced by online betting using smartphones. The betting industry has totally rebooted itself. You can bet while the match is still on, trying to predict who will get the next goal, the next corner, the next throw-in. I made the last one up, but in theory you can bet instantly, on anything, at any time.

The soft sell is interesting. With the old football pools, we knew it was a remote flutter, hoping to make some money. Today the ads imply that betting on football somehow enhances the experience, adds to the enjoyment, involves you in the game itself, hence they show lads all together, drinking and laughing and putting on bets.

At the same time, punters are encouraged to do it responsibly. What a laugh that is. It’s like encouraging drunks to get drunk responsibly, to crash our cars responsibly, murder each other responsibly. Responsibly and respect are now two of the most meaningless words in the football language. People have been gambling, in some form, since the beginning, watching two raindrops drip down inside the cave, lying around in Roman bathhouses playing games. All they’ve done is to change the technology. You have to respect that.

Hunter Davies is a journalist, broadcaster and profilic author perhaps best known for writing about the Beatles. He is an ardent Tottenham fan and writes a regular column on football for the New Statesman.

This article first appeared in the 05 February 2015 issue of the New Statesman, Putin's war