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AOL renews search deal with Google for five years

Google will continue to aid AOL with its search results, sharing the ad revenue.

Google and AOL on Thursday agreed to remain search partners for the next five years, confirming a renewal of their search ad partnership contract, which began in 2002.

Google will continue to aid AOL's organic and paid search results, with the two firms sharing ad revenues. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their simply being advertisements.

As part of the new deal, AOL will distribute its content on Google's video sharing site YouTube, while Google will also now power search on AOL's mobile properties.

"AOL users will be getting a better search and search ads experience from the best search company in the world: Google," said AOL chief executive Tim Armstrong.

Google chairman and chief executive Eric Schmidt said the agreement combines the search engine's expertise in search and advertising with the US internet and media company's strength in online content.

"These areas are now at the heart of users' online experiences and at the core of both of our businesses," he added while speaking about the video and mobile realms.