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The mom supremacy

America’s “mama grizzlies” – homely, conservative women with their hearts set on power – are easy to

In Douglas County, Colorado, lives Lu Busse - mother, grandmother, activist and the original "mama grizzly". Long before Sarah Palin conjured up the image of a mother bear "that rises up on its hind legs when somebody's coming to attack their cubs", Busse had been calling herself "Grizzly Granny Lu" on her blog. "I always said that if we give up on the Republican Party and start a new party, we're going to be the Grizzly Bears," she tells me. "These donkeys and elephants, that's ridiculous. In America, if you're not a grizzly bear, you're not really American."

Busse founded her local 9.12 Project group in April last year, just a month after the Fox News presenter Glenn Beck launched the national project based on nine principles and 12 values (numbers one and two: "America is good" and "I believe in God and He is the centre of my life"). Busse now chairs the statewide coalition of 9.12 groups, and works closely with the Tea Party movement. Locally, female membership is dominant; Busse says that around 60 per cent of the activists she works with are women. It mirrors the national picture. A poll conducted by Quinnipiac University in March this year suggested that 55 per cent of Tea Party sup­porters are female. And they are growing in power. In the past few months, a string of ultra-conservative female candidates, such as Christine O'Donnell in Delaware and Kristi Noem in South Dakota, have won in the Republican primary elections.

Palin calls it a "mom awakening", a movement of newly empowered conservative women who are anti-government, anti-establishment and seeking to destabilise a political system they perceive as elitist and remote. The appeal of candidates such as O'Donnell is their lack of political experience: they are traditional, homely mothers. Yet the ambition of activists such as Busse is huge. She wants to change "the whole direction of the way the country's moving" - and believes she can.

When I ask her if she feels part of a women's movement, Busse reflects for a moment, and then says: "It's not a women's movement in a way that the movement that generated feminism is. This is a movement that wants our country to be the country we grew up in - we want that for our children and our grandchildren. So it gets to our motherly instincts. It's not about women's issues."

It is a telling distinction. For Busse and others like her, feminism is a word laden with alien liberal values, wedded to a time of sexual liberation and immorality. Instead, their bond is motherhood, as reflected in an expanding behind-the-scenes network of activist organisations: As a Mom; Concerned Women for America; Moms for Ohio; Homemakers for America; American Mothers.

Palin gave her "mama grizzly" speech at a breakfast meeting of the Susan B Anthony List in May this year. Founded in 1992 and named after the 19th-century civil rights leader who campaigned for women's suffrage, the List works like an engine room behind conservative female candidates, providing financial backing and mobilising supporters. With 280,000 members, it has funded and campaigned for O'Donnell, Noem and about 25 other candidates across the US. It also has one specific aim, says the group's chair, Marjorie Dannenfelser, which is to "help elect and involve pro-life women in the political project": to end the practice of abortion.

“What we're seeing," Dannenfelser tells me, "is a correction of the term feminist, an editing - women who feel very strongly about the talents and skills and power of women, but who don't feel that abortion is an avenue to that." For Kathleen Blee, a professor of sociology at Pittsburgh University, the idea that women such as Dannenfelser describe themselves as feminists is extraordinary. "It's a terrible distortion," she says. "It strips most of the meaning away from feminism . . . They don't support equal rights, they don't support abortion - you name the feminist issues, they are on the other side." Dannenfelser says that the election races she gets most excited about are those featuring "women running against women where there's a clear contrast between the type of feminism the two candidates represent"; as in, one is pro-life, the other pro-choice. It's
a strange kind of sisterhood.

Conservative feminism in the US is hardly new. One of its early incarnations was the Women's Christian Temperance Union, established in 1880 as part of the temperance movement campaigning for the prohibition of alcohol (a movement in which Susan B Anthony was heavily involved). According to Blee, early rightist women's activism often had a racist tendency. Those involved in the pro-suffrage movement, for example, were galvanised to ensure that white female voters could out­number black men. A number of those women, Blee says, became an influential presence in the Ku Klux Klan, whose membership included at least half a million women at its peak in the 1920s.

Women were also involved in the pro-fascist movements in the Second World War, and in anti-desegregation campaigning during the civil rights movement. But rightist women's movements "exploded", Blee says, with the emergence of an organised Christian right in 1979, the year the pastor Jerry Falwell founded the Moral Majority.

As an evangelical movement that coalesces around issues such as abortion and gay marriage, the Christian right has played a significant role in US politics ever since. The Republican strategist Karl Rove's direct appeal to its base was seen as a deciding factor in George W Bush's re-election in 2004.

The Tea Party has proved to be a magnet to the Christian right, and has been infused by the movement's socially conservative values, even though its original objectives were ex­clusively fiscal. (Busse is typical in citing the bailout of the banks after the 2008 financial crisis as the trigger for her activism.) For Tea Party purists, the infiltration by Christian groups is not necessarily welcome. One activist I spoke to felt their preoccupation with moral issues was potentially divisive, and diluted the Tea Party's central messages around tax and spending. But Dannenfelser sees it differently. "There is so much overlap in the Tea Party movement between economic and social issues that there is really no discontent," she says. "It is simply a matter of emphasis."

For activists such as Dannenfelser, who have been fighting abortion for decades, the events of the past two years have been a perfect storm: the financial crisis, the election of Barack Obama and the consequential birth of the Tea Party have given social and Christian conser­vatives a wave to ride and, in the form of Palin, a ready-made, pro-life, "hockey mom" leader with a direct line to Fox News and, some seem to think, God.

Mum's the word

There is, as yet, no Concerned Women for Britain, or Mums for Basingstoke. Perhaps the closest thing we have to a mass women's movement is Mumsnet. But while the social networking website has political influence - all three party leaders raced to interact with its 1.1 million users before the last election - it is resolutely non-partisan. Its co-founder Justine Roberts tells me she can't imagine the site ever aligning itself with a party or ideology, given the diverse political views held by the mothers who contribute to its discussion forums.

Yet Britain, like America, has a history of conservative women's activism. The British Women's Temperance Association was formed at almost exactly the same time as its US counterpart. With campaigns for sexual purity and chastity, it played a central role in the women's suffrage movement. And Margaret Thatcher (a "heroine" to Palin) is a role model of sorts for British conservative women - although the feminist writer Natasha Walter argues that Thatcher was an anomaly, and one of her own making: "She didn't put in place any policies to encourage equality or to encourage women."

Today, Theresa May is conspicuous as the only woman in a senior cabinet position in the new government. Lower down the ranks, however, there has been a shift. A raft of new female Tory MPs entered parliament at the last election - up from 17 to 49. One, Louise Bag­shawe, chick-lit author and MP for Corby, says this is partly a result of May's efforts to alter the gender balance of the party by starting the Women2Win campaign in 2005. Bagshawe defines herself as a feminist and describes May as the "godmother of a movement".

Like some of her American sisters, Bagshawe is also anti-abortion. "I've never had a problem with being pro-life and a feminist," she says.
“I don't consider them to be at all incompatible." She reveals that she is a member of a prominent US pro-life lobby group, Feminists For Life, and that she admires Sarah Palin. "I watched her acceptance speech at the Republican party conference and it seemed to me that it was a glorious moment, a birth of a new political star." Bagshawe acknowledges that the campaign exposed "various problems" (such as a glaring lack of policy knowledge), but is impressed by the comeback Palin has achieved since the 2008 election, and the power she now wields. "She's a remarkable figure."

Bagshawe's adulation is echoed by one of her colleagues in parliament, the MP for Mid Bedfordshire, Nadine Dorries (who is also pro-life and has campaigned vocally for a reduction in abortion term limits). "I think Sarah Palin is amazing," Dorries says. "I totally admire her." She particularly likes how Palin has spoken up for a certain type of woman - the same women, she believes, who are ignored in Britain today. "Do you know the people who have no voice in this country? Who are never written about, who journalists never talk about? The mums. Mums who decide that they will give up their careers and stay at home and look after their children."

She directs me to a blog post she has just written, "The Invisible Woman", which contains a link to a video of a motivational speech given by an American woman, Nicole Johnson. The central message is one from God to mothers: "You are not invisible to me. No sacrifice is too small for me to notice. I see every cupcake baked, every sequin sewn."

Dorries says she has been inspired by recent events in the US - the primary victories of O'Donnell and others. With a new government in place, she senses a "wind of change" in the political atmosphere in Britain. In the last parliament, she says, it was "very difficult to talk about the family unit, and to talk about mothers and children . . . as the foundation of society, because it was seen as a very unsexy, untrendy thing to do and the opposite of what a woman should be doing". Now, she feels these issues can be discussed.

Her assessment is borne out by Walter, who tells me of a recent meeting she attended with coalition ministers in which they discussed the sexualisation of children. The ministers said they felt it was their duty to provide moral leadership to the country. "That's something I am not comfortable with," Walter says. "But I can see that a Conservative government would think that's where they have to lead."

It is certainly what Dorries thinks. And not only that. Given the sympathetic political climate, she sees an opportunity to mobilise a perceived constituency of ignored, stay-at-home mothers. "I think it's time somebody started to represent those mums," she says.

Not to be dismissed

Since the Tea Party rose up across the US in 2009, a common response to its more extreme factions and candidates has been amusement. Conservative female politicians such as O'Donnell are routinely dismissed, even by leading figures within the Republican Party. Karl Rove recently described O'Donnell's rhetoric as "nutty". Yet the mass appeal of these women is already translating into votes and victories. To discount them is to underestimate their growing power, and also makes for ineffective opposition. As Blee says: "People here do not take women very seriously, they do not take the Tea Party as a whole very seriously, and I think it's clear that's a mistake."

The point on which all the women I spoke to agreed, whatever their shade of politics or feminism, was how often female politicians of all parties and ideologies are patronised. "I wouldn't want to claim Sarah Palin as a sister," Walter says, "but I don't like it when she is despised and trivialised simply for being a woman." And it's not just the Americans. Parliamentarians such as Dorries (nicknamed "Mad Nad") are derided and disregarded as a matter of course.

The "mama grizzlies" are undeterred as they gear up for the midterm elections in November. Dannenfelser is optimistic, pointing out that she has "four strong viable pro-life women who are running [for the Senate] and could win, and three governorships in the same situation". Blee, however, is doubtful about the Tea Party's political longevity. She suggests that the range of views and motivations within the wider movement will make it hard to sustain. Electoral success in the midterms, she believes, might precipitate a collapse by exposing factions and splits.

Nonetheless, uniting all these women and issues is one woman, a de facto leader who appears to be on her way to the very top. "The prospect of Sarah Palin as a presidential candidate is not worth discounting," Blee says.

But could she win the presidency? "Yes, as crazy as that is." As Lu Busse says, laughing, just before she hangs up the phone: "The folks in Washington ought to know that they're in real trouble . . . They've got the women after them now."

Sophie Elmhirst is assistant editor of the New Statesman.

Sophie Elmhirst is features editor of the New Statesman

This article first appeared in the 04 October 2010 issue of the New Statesman, Licence to cut

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The secret anti-capitalist history of McDonald’s

As a new film focuses on the real founder of McDonald’s, his grandson reveals the unlikely story behind his family’s long-lost restaurant.

One afternoon in about the year 1988, an 11-year-old boy was eating at McDonald’s with his family in the city of Manchester, New Hampshire. During the meal, he noticed a plaque on the wall bearing a man’s face and declaring him the founder of McDonald’s. These plaques were prevalent in McDonald’s restaurants across the US at the time. The face – gleaming with pride – belonged to Ray Kroc, a businessman and former travelling salesman long hailed as the creator of the fast food franchise.

Flickr/Phillip Pessar

But this wasn’t the man the young boy munching on fries expected to see. That man was in the restaurant alongside him. “I looked at my grandfather and said, ‘But I thought you were the founder?’” he recalls. “And that’s when, in the late Eighties, early Nineties, my grandfather went back on the [McDonald’s] Corporation to set the history straight.”

Jason McDonald French, now a 40-year-old registered nurse with four children, is the grandson of Dick McDonald – the real founder of McDonald’s. When he turned to his grandfather as a confused child all those years ago, he spurred him on to correct decades of misinformation about the mysterious McDonald’s history. A story now being brought to mainstream attention by a new film, The Founder.


Jason McDonald French

“They [McDonald’s Corporation] seemed to forget where the name actually did come from,” says McDonald French, speaking on the phone from his home just outside Springfield, Massachusetts.

His grandfather Dick was one half of the McDonald brothers, an entrepreneurial duo of restaurateurs who started out with a standard drive-in hotdog stand in California, 1937.

Dick's father, an Irish immigrant, worked in a shoe factory in New Hampshire. He and his brother made their success from scratch. They founded a unique burger restaurant in San Bernardino, around 50 miles east of where they had been flogging hotdogs. It would become the first McDonald’s restaurant.

Most takeout restaurants back then were drive-ins, where you would park, order food from your car, and wait for a “carhop” server to bring you your meal on a plate, with cutlery. The McDonald brothers noticed that this was a slow, disorganised process with pointless costly overheads.

So they invented fast food.

***

In 1948, they built what came to be known as the “speedy system” for a fast food kitchen from scratch. Dick was the inventor out of the two brothers - as well as the bespoke kitchen design, he came up with both the iconic giant yellow “M” and its nickname, the “Golden Arches”.

“My grandfather was an innovator, a man ahead of his time,” McDonald French tells me. “For someone who was [only] high school-educated to come up with the ideas and have the foresight to see where the food service business was going, is pretty remarkable.”


The McDonald brothers with a milkshake machine.

McDonald French is still amazed at his grandfather’s contraptions. “He was inventing machines to do this automated system, just off-the-cuff,” he recalls. “They were using heat lamps to keep food warm beforehand, before anyone had ever thought of such a thing. They customised their grills to whip the grease away to cook the burgers more efficiently. It was six-feet-long, which was just unheard of.”

Dick even custom-made ketchup and mustard dispensers – like metal fireplace bellows – to speed up the process of garnishing each burger. The brothers’ system, which also cut out waiting staff and the cost of buying and washing crockery and cutlery, brought customers hamburgers from grill to counter in 30 seconds.


The McDonald brothers as depicted in The Founder. Photo: The Founder

McDonald French recounts a story of the McDonald brothers working late into the night, drafting and redrafting a blueprint for the perfect speedy kitchen in chalk on their tennis court for hours. By 3am, when they finally had it all mapped out, they went to bed – deciding to put it all to paper the next day. The dry, desert climate of San Bernardino meant it hadn’t rained in months.

 “And, of course, it rained that night in San Bernardino – washed it all away. And they had to redo it all over again,” chuckles McDonald French.

In another hiccup when starting out, a swarm of flies attracted by the light descended on an evening event they put on to drum up interest in their restaurant, driving customers away.


An original McDonald's restaurant, as depicted in The Founder. Photo: The Founder

***

These turned out to be the least of their setbacks. As depicted in painful detail in John Lee Hancock’s film, Ray Kroc – then a milkshake machine salesman – took interest in their restaurant after they purchased six of his “multi-mixers”. It was then that the three men drew up a fateful contract. This signed Kroc as the franchising agent for McDonald’s, who was tasked with rolling out other McDonald’s restaurants (the McDonalds already had a handful of restaurants in their franchise). 

Kroc soon became frustrated at having little influence. He was bound by the McDonalds’ inflexibility and stubborn standards (they wouldn’t allow him to cut costs by purchasing powdered milkshake, for example). The film also suggests he was fed up with the lack of money he was making from the deal. In the end, he wriggled his way around the contract by setting up the property company “McDonald’s Corporation” and buying up the land on which the franchises were built.


Ray Kroc, as depicted in The Founder. Photo: The Founder

Kroc ended up buying McDonald’s in 1961, for $2.7m. He gave the brothers $1m each and agreeing to an annual royalty of half a per cent, which the McDonald family says they never received.

“My father told us about the handshake deal [for a stake in the company] and how Kroc had gone back on his word. That was very upsetting to my grandfather, and he never publicly spoke about it,” McDonald French says. “It’s probably billions of dollars. But if my grandfather was never upset about it enough to go after the Corporation, why would we?”

They lost the rights to their own name, and had to rebrand their original restaurant “The Big M”. It was soon put out of business by a McDonald’s that sprang up close by.


An original McDonald restaurant in Arizona. Photo: Flickr/George

Soon after that meal when the 11-year-old Jason saw Kroc smiling down from the plaque for the first time, he learned the true story of what had happened to his grandfather. “It’s upsetting to hear that your family member was kind of duped,” he says. “But my grandfather always had a great respect for the McDonald’s Corporation as a whole. He never badmouthed the Corporation publicly, because he just wasn’t that type of man.”

Today, McDonalds' corporate website acknowledges the McDonalds brothers as the founders of the original restaurant, and credits Kroc with expanding the franchise. The McDonald’s Corporation was not involved with the making of The Founder, which outlines this story. I have contacted it for a response to this story, but it does not wish to comment.

***

Dick McDonald’s principles jar with the modern connotations of McDonald’s – now a garish symbol of global capitalism. The film shows Dick’s attention to the quality of the food, and commitment to ethics. In one scene, he refuses a lucrative deal to advertise Coca Cola in stores. “It’s a concept that goes beyond our core beliefs,” he rants. “It’s distasteful . . . crass commercialism.”

Kroc, enraged, curses going into business with “a beatnik”.


Photo: The Founder

Dick’s grandson agrees that McDonald’s has strayed from his family’s values. He talks of his grandfather’s generosity and desire to share his wealth – the McDonald brothers gave their restaurant to its employees, and when Dick returned to New Hampshire after the sale, he used some of the money to buy new Cadillacs with air conditioning for his old friends back home.

“[McDonald’s] is definitely a symbol of capitalism, and it definitely sometimes has a negative connotation in society,” McDonald French says. “If it was still under what my grandfather had started, I imagine it would be more like In'N'Out Burger [a fast food chain in the US known for its ethical standards] is now, where they pay their employees very well, where they stick to the simple menu and the quality.”

He adds: “I don’t think it would’ve ever blossomed into this, doing salads and everything else. It would’ve stayed simple, had quality products that were great all the time.

“I believe that he [my grandfather] wasn’t too unhappy that he wasn’t involved with it anymore.”


The McDonald’s Museum, Ray Kroc’s first franchised restaurant in the chain. Photo: Wikimedia Commons

Despite his history, Dick still took his children and grandchildren to eat at McDonald’s together – “all the time” – as does Jason McDonald French with his own children now. He’s a cheeseburger enthusiast, while his seven-year-old youngest child loves the chicken nuggets. But there was always a supersize elephant in the room.

“My grandfather never really spoke of Ray Kroc,” he says. “That was always kind of a touchy subject. It wasn’t until years later that my father told us about how Kroc was not a very nice man. And it was the only one time I ever remember my grandfather talking about Kroc, when he said: ‘Boy, that guy really got me.’”

The Founder is in UK cinemas from today.

Anoosh Chakelian is senior writer at the New Statesman.