Who are the trolls?

What we know about the men (and sometimes women) who spend their days trying to provoke a reaction on the internet.

What's the best definition of an internet troll? Here are two I like:

“A computer user who constructs the identity of sincerely wishing to be part of the group in question … but whose real intention is to cause disruption and/or trigger conflict for the purposes of their own amusement.”

--- Dr Claire Hardaker, academic researcher

The less famous of two people in a Twitter argument.                                                                                                            

--- @ropestoinfinity

Between them, they catch the complexity of the huge, sprawling phenomenon we've come to call trolling. For, as pedants will tell you, the name originally meant someone whose activities were irritating, but essentially harmless: one Guardian commenter confessed in a thread asking trolls to out themselves that he spent his time on Christian websites, calling Herbie: Fully Loaded blasphemous, because it involved a talking car. 

Now, the term is used much more broadly, to mean anyone who enrages, disrupts or threatens people over the internet. It's usually assumed that there is a simple power dynamic at work - good people get trolled by bad people. (The media loves this, because a campaign against a faceless, anonymous group that no one will admit to being a part of is the easiest campaign you'll ever run.) But it's not that easy. When a famous comedian gets mild abuse on Twitter, and retweets it to his followers, encouraging them to pile on, who's more at fault? If a person has ever said anything rude or offensive against about another person online, do they lose their right to complain about trolls?

The academic Claire Hardaker has proposed a useful taxonomy of trolls:

RIP trolls, who spend their time causing misery on memorial sites;

fame trolls, who focus all their energies on provoking celebrities;

care trolls, who purport to see abuse in every post about children or animals;

political trolls who seek to bully MPs out of office; and many others besides.

To these I would add two more: first, subcultural trolls - or "true" trolls - the ones who trawl forums full of earnest people and derail their conversations with silly questions, or hackers like "weev" who really work at being awful (he was involved with a troll collective known as the "Gay Nigger Association of America" and a hacking group called "Goatse Security"). And second, "professional trolls" or "trollumnists": writers and public figures like Samantha Brick and Katie Hopkins whose media careers are built on their willingness to "say the unsayable"; or rather, say something which will attract huge volumes of attention (albeit negative) and hits.

Although there is still relatively little research into trolling - I would recommend Hardaker's work if you are interested, along with that of US academic Whitney Phillips - we can begin to see a few patterns emerging.

Most of the high profile prosecuted cases in Britain have been of young men: 19-year-old Linford House, who burned a poppy in protest at "squadey cunts"; 25-year-old Sean Duffy, who posted offensive words and images on the Facebook sites of dead teenagers; 21-year-old Liam Stacey, who tweeted racist abuse about Fabrice Muamba while the footballer lay prone and close to death on the pitch; 17-year-old Reece Messer, who was arrested after telling Olympic diver Tom Daley "I'm going to drown you in the pool you cocky twat". Messer suffered from ADHD, and Duffy from a form of autism.

The stereotypical profile doesn't fit all abusive trolls, of course. Frank Zimmerman, who emailed Louise Mensch "You now have Sophie’s Choice: which kid is to go. One will. Count on it cunt. Have a nice day", was 60 when he was prosecuted in June 2012. (Zimmerman was an agoraphobic with mental health issues, which the judge cited when ruling that he would not face a custodial sentence.) Megan Meier committed suicide after being sent unpleasant messages by a Facebook friend called "Josh". Josh turned out to be Lori Drew, the mother of one of her friends.

Sub-cultural trolls often share a similar profile to abusive trolls: young, male and troubled. I asked Adrian Chen, the Gawker writer who has unmasked several trolls such as Reddit's Violentacrez (moderator of r/chokeabitch and r/niggerjailbait), if he had seen any common traits in the sub-cultural trolls he had encountered. He said:

These trolls are predominantly younger white men, although of course trolls of all gender/race/age exist (one of the trolls that has been popping up in my feed recently is Jamie Cochran aka "AssHurtMacFags" a trans woman from Chicago). They're bright, often self-educated. A lot seem to come from troubled backgrounds. They seem to come from the middle parts of the country [America] more than urban centers. 

There's this idea that trolls exist as Jekyll-and-Hyde characters: that they are normal people who go online and turn into monsters. But the biggest thing I've realised while reporting on trolls is that they are pretty much the same offline as online. They like to fuck with people in real life, make crude jokes, get attention. It's just that the internet makes all this much more visible to a bigger audience, and it creates a sort of feedback loop where the most intense parts of their personality are instantly rewarded with more attention, and so those aspects are honed and focused until you have the "troll" persona... I don't think you ever have a case where you show someone's real-life friends what they've been doing online and they would be completely surprised.

The issue of gender is worth raising, because although men and women are both targeted by abusive trolls, they seem to find women - particularly feminists - more fun to harass. When there are group troll attacks, male-dominated forums such as Reddit's anti-feminist threads or 4Chan's /b/ board are often implicated. The use of the spelling "raep" in several of the threats sent to Caroline Criado-Perez, and the words "rape train" suggest an organised, subcultural element, and Anita Sarkeesian reports that "Coincidentally whenever I see a noticeable uptick in hate and harassment sent my way there's almost always an angry reddit thread somewhere."

Just as there are social networks, so there are anti-social networks, where those who want to harass a given target can congregate. That has an important bearing on any idea of moderating or policing one network: it's harder to clean up Twitter when a co-ordinated attack on a tweeter can be arranged on another forum.

As for why would anyone do this? Well, anonymity is the reason that's usually given, but as Tom Postmes, a researcher at the University of Groningen, says: "It’s too simple, too straightforward, to say it turns you into an animal. In all the research online that we know of, anonymity has never had that effect of reducing self-awareness.” He suggests it might be more to do with the lack of consequences: after all, what percentage of people would steal, or lie, or drop litter, or if they knew they would not caught? 

Other researchers point to "disinhibition", where people feel less restrained and bound by social norms because they're communicating via a computer rather than face to face. Psychologist John Suller broke this down in a 2004 paper into several aspects, which Wired summarised as:

Dissociative anonymity ("my actions can't be attributed to my person"); invisibility ("nobody can tell what I look like, or judge my tone"); asynchronicity ("my actions do not occur in real-time"); solipsistic Introjection ("I can't see these people, I have to guess at who they are and their intent"); dissociative imagination ("this is not the real world, these are not real people"); and minimising authority ("there are no authority figures here, I can act freely").

Finally, US researcher Alice Marwick has a simple, if sad, answer for why online trolling exists:

"There’s the disturbing possibility that people are creating online environments purely to express the type of racist, homophobic, or sexist speech that is no longer acceptable in public society, at work, or even at home.”

If that's true, the abusive trolls are a by-product of how far we've come. Is that any comfort to their victims? I don't know. 

The "trollface" meme.

Helen Lewis is deputy editor of the New Statesman. She has presented BBC Radio 4’s Week in Westminster and is a regular panellist on BBC1’s Sunday Politics.

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Did your personality determine whether you voted for Brexit? Research suggests so

The Online Privacy Foundation found Leave voters were significantly more likely to be authoritarian and conscientious. 

"Before referendum day, I said the winners would be those who told the most convincing lies," Paul Flynn, a Labour MP, wrote in these pages. "Leave did." The idea that those who voted for Brexit were somehow manipulated is widely accepted by the Remain camp. The Leave campaign, so the argument goes, played on voters' fears and exploited their low numeracy. And new research from the Online Privacy Foundation suggests this argument may, in part at least, be right. 

Over the last 18 months the organisation have researched differences in personality traits, levels of authoritarianism, numeracy, thinking styles and cognitive biases between EU referendum voters. The organisation conducted a series of studies, capturing over 11,000 responses to self-report psychology questionnaires and controlled experiments, with the final results scheduled to be presented at the International Conference on Political Psychology in Copenhagen in October 2017.

The researchers questioned voters using the "Five Factor Model" which consists of five broad personality traits - Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism. They also considered the disposition of authoritarianism (it is not considered a personality trait). Authoritarians have a more black and white view of the world around them, are more concerned with the upkeep of established societal traditions and have a tendency to be less accepting of outsiders. 

So what did they uncover? Participants expressing an intent to vote to leave the EU reported significantly higher levels of authoritarianism and conscientiousness, and lower levels of openness and neuroticism than voters expressing an intent to vote to remain. (Conscientiousness is associated with dependability, dutifulness, focus and adherence to societal norms in contrast to disorganisation, carelessness and impulsivity.)

Immigration in particular seems to have affected voting. While authoritarians were much more likely to vote Leave to begin with, those who were less authoritarian became increasingly likely to vote Leave if they expressed high levels of concern over immigration. These findings chime with research by the Professors Marc Hetherington and Elizabeth Suhay, which found that Americans became susceptible to "authoritarian thinking" when they perceived a grave threat to their safety. 

Then there's what you might call the £350m question - did Leave voters know what they were voting for? When the Online Privacy Foundation researchers compared Leave voters with Remain voters, they displayed significantly lower levels of numeracy, reasoning and appeared more impulsive. In all three areas, older voters performed significantly worse than young voters intending to vote the same way.

Even when voters were able to interpret statistics, their ability to do so could be overcome by partisanship. In one striking study, when voters were asked to interpret statistics about whether a skin cream increases or decreases a rash, they were able to interpret them correctly roughly 57 per cent of the time. But when voters were asked to interpret the same set of statistics, but told they were about whether immigration increases or decreases crime, something disturbing happened. 

If the statistics didn't support a voter's view, their ability to correctly interpret the numbers dropped, in some cases, by almost a half. 

Before Remoaners start to crow, this study is not an affirmation that "I'm smart, you're dumb". Further research could be done, for example, on the role of age and education (young graduates were far more likely to vote Remain). But in the meantime, there is a question that needs to be answered - are political campaigners deliberately exploiting these personality traits? 

Chris Sumner, from the Online Privacy Foundation, warns that in the era of Big Data, clues about our personalities are collected online: "In the era of Big Data, these clues are aggregated, transformed and sold by a burgeoning industry."

Indeed, Cambridge Analytica, a data company associated with the political right in the UK and US, states on its website that it can "more effectively engage and persuade voters using specially tailored language and visual ad combinations crafted with insights gleaned from behavioral understandings of your electorate". It will do so through a "blend of big data analytics and behavioural psychology". 

"Given the differences observed between Leave and Remain voters, and irrespective of which campaign, it is reasonable to hypothesize that industrial-scale psychographic profiling would have been a highly effective strategy," Sumner says. By identifying voters with different personalities and attitudes, such campaigns could target "the most persuadable voters with messages most likely to influence their vote". Indeed, in research yet to be published, the Online Privacy Foundation targeted groups with differing attitudes to civil liberties based on psychographic indicators associated with authoritarianism. The findings, says Sumner, illustrate "the ease with which individuals' inherent differences could be exploited". 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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