Silent, upbeat, with a handbag full of carrot sticks: who wants to be a New Rules Girl?

Rules girls are Stepford wives with “difference™” stamped on back of their swan-like necks. This book makes me glad we live in an age of rampant oversharing and overexposure.

Everyone’s an individual and you’re no exception. It’s this homogenized, uniform idea of “individuality” that Sherrie Schneider and Ellen Fein, authors of The Rules for Dating, managed to sell to women in 1995, persuading them that in order to be “a creature unlike any other” they just had to be exactly the same as everyone else. Creatures unlike any other (CUAOs for short) aren’t just white, heterosexual and middle-class. They have long straight hair (because it’s “feminine”), they’re never overweight (because men “do not want to go out with an overweight girl. Call it sexist, unfair or shallow, but it’s the truth!”) and they wear short skirts, giant hoop earrings and a chunky gold watch (“don’t ask, because we can’t explain it; we just know it works”). They are Stepford wives with “difference™” stamped on back of their swan-like necks. And what’s more, they’re back. 

Eighteen years after young women first were told to be mysterious, sexless CUAOs who kept “him” coming back for more with their totally-natural-except-you-need-to-be-taught–it femininity, the dating scene has become even more complicated. First feminism and its uppity ideas about female independence was to blame, but that’s been sorted (“We remember back in 1995 when readers labeling themselves feminists scoffed at the idea of not calling men and rarely returning their calls. Now not calling men first is considered normal!”). Alas, new-fangled technology is now the problem.

Facebook, instant messaging, texting, and other social technologies have made it almost impossible for women to be elusive and mysterious. Every woman is glued to her cell phone and guys can reach her morning, noon and night. Not exactly hard to get! How exactly can a woman do The Rules under these new circumstances, you ask?

How indeed? You might be out getting your hair extensions and giant earrings, but before you know it you’ll have ruined it all by tweeting a photo of yourself mid-procedure. That’s where Fein and Schneider’s The New Rules: The dating dos and don’ts for the digital generation comes in.

The advent of texting, social networking and internet dating has opened a Pandora’s box of rubbish metaphors about how modern technology is all really bad for us. We’re living in the age of oversharing. How’s a Rules girl to maintain her mystique? Can you be a CUAO when there’s a photo of you pissed on Facebook? What about Twitter? Is it still okay to post a random tweetpic of that mouldy potato with the impressive shoot growth which you found in the back of the kitchen cupboard? (Apparently not, but it’s too late because I’ve done it now.) And it’s no good to think “well, I’ll tweet what I want to tweet”. Mr Right might be looking!

It is a good job I found myself plucked off the shelf back in the Stone Age. These days I’d never make it. While it’s the thing that makes me unable to be a CUAO, I’ve always considered oversharing to be one of my USPs. I wouldn’t be me if I wasn’t blabbing and exposing weakness and then trying to make a joke of it. Long before my partner ever asked me on a “date” (by which I mean we had sex), he knew I’d suffered from anorexia, that I’d been in a psychiatric hospital and that I’d once written a Daily Mail Letter of the Week (and now you do, too! But please be kind with this info – there’s still a lot of stigma attached to the last one). It’s not that I don’t respect other people; I do try to avoid causing those uncomfortable TMI moments. But I don’t like unnecessary silence, plus, to be honest, I tend to find humour in the worst things that have happened to me (apart from the Daily Mail thing. Even now that just makes me sad).

A Rules girl, on the other hand, shouldn’t give too much away. Moreover, she shouldn’t tweet “anything mundane or anything negative”:

No one wants to hear that you are “walking the dog” or “had a bad day at work”. Your tweets should be important, newsworthy, witty or uplifting. “Training for Race for Life” is a great example.

(NB I’m not sure whether you’re supposed to use the “great example” if you’re not training for Race for Life. Still, I’m sure I’ll find something worthy to do with all those donations.) Moreover, you shouldn’t necessarily tweet about anything you’re actually interested in:

Don’t tweet about love songs or chick flicks, because it shows too much interest in relationships. You want to seem like you are interested in politics, sports, and the world in general, not just guys!

So you might have just been to see the latest rom-com, but you can still make it look as though all the way through you were distracted by thoughts of David Cameron and Boris Johnson (unless you get too carried away with mentions of Bozza, because it’s all your fault if Mr Right turns into a possessive bully. One Adonis is quoted as saying “don’t make me into the jealous boyfriend you hate”).

Whereas in 1998 I bought The Rules and genuinely tried to follow them, these days I read The New Rules and find them unintentionally hilarious. The sheer brutality and meanness of the thing is mind-blowing, and there’s little else to do but laugh. Amongst other things we get: a page devoted to quotations from “college-aged guys” explaining why they won’t date fat girls; repeat references to how “some women can run corporations or marathons”, turn straw into gold, that kind of thing, but “don’t have the faintest idea” what to do around men; a recommendation that one should emulate Jackie Kennedy Onassis by carrying carrot sticks around in one’s handbag (“Her healthy habits in no way diminished her stature as First Lady and fashion icon, so you shouldn’t be embarrassed to do the same”); advice not to “talk too much in the first few weeks”; and, worryingly, the claim that “we even have Rules fans on Facebook who feel that the book should be handed out at birth or at puberty or at least taught in sex education in high school” (although actually, now that I think of it, it’s not really in keeping with the Rules to be a Rules fan on Facebook, so I wouldn’t trust them). Beneath it all, trying to be a CUAO sounds thoroughly miserable.

Say your CUAO “just lost a job or a guy didn’t call her”. Instead of eating a box of cookies or getting drunk to drown her sorrows, she gets a manicure and pedicure and goes to a speed-dating party or updates her online dating profile.

Now, let’s be honest, which of these sounds most rewarding? Hell, I’ve not even had a major crisis today but just reading this has got me breaking open the Hobnobs and swigging the Pinot Grigio Blush.

It’s books like this – and “advice” like this – that make me glad we live in an age of rampant oversharing and overexposure. I’m glad the digital age poses a problem for those who believe we should keep ourselves under wraps. The lack of humanity in The Rules comes off badly against a world in which people can be cruel, yes, but in which they’re also prepared to laugh at mistakes, to re-formulate the mundane details of daily life as wry narratives, and to engage with people who genuinely are unlike any people they’ve met before. I was going to say “and a world in which people are interested in communication, not endless self-marketing”, but that would probably be pushing it too far.

As the kind of person whose heart sinks whenever she loses a Twitter follower – WHY? Was my potato not good enough for you? – I’m conscious of the alternative popularity contest that’s going on. We want followers. We want stats. We want “likes”. We’re not sure why we want them, but we do. It means we’re alright in the end. And yes, I know this sounds shallow. And yet, even if it’s through a screen – even if it’s through the air, with people I can’t see and whose skin I can’t touch – I prefer these values to those of a judgmental, non-virtual reality that calls for physical perfection and silence in the name of “love”.

"So then I changed my relationship status to 'it's complicated'". Photograph: Getty Images

Glosswitch is a feminist mother of three who works in publishing.

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Northern Ireland election results: a shift beneath the status quo

The power of the largest parties has been maintained, while newer parties running on nicher subjects with no connection to Northern Ireland’s traditional religious divide are rapidly rising.

After a long day of counting and tinkering with the region’s complex PR vote transfer sytem, Northern Irish election results are slowly starting to trickle in. Overall, the status quo of the largest parties has been maintained with Sinn Fein and the Democratic Unionist Party returning as the largest nationalist and unionist party respectively. However, beyond the immediate scope of the biggest parties, interesting changes are taking place. The two smaller nationalist and unionist parties appear to be losing support, while newer parties running on nicher subjects with no connection to Northern Ireland’s traditional religious divide are rapidly rising.

The most significant win of the night so far has been Gerry Carroll from People Before Profit who topped polls in the Republican heartland of West Belfast. Traditionally a Sinn Fein safe constituency and a former seat of party leader Gerry Adams, Carroll has won hearts at a local level after years of community work and anti-austerity activism. A second People Before Profit candidate Eamon McCann also holds a strong chance of winning a seat in Foyle. The hard-left party’s passionate defence of public services and anti-austerity politics have held sway with working class families in the Republican constituencies which both feature high unemployment levels and which are increasingly finding Republicanism’s focus on the constitutional question limiting in strained economic times.

The Green party is another smaller party which is slowly edging further into the mainstream. As one of the only pro-choice parties at Stormont which advocates for abortion to be legalised on a level with Great Britain’s 1967 Abortion Act, the party has found itself thrust into the spotlight in recent months following the prosecution of a number of women on abortion related offences.

The mixed-religion, cross-community Alliance party has experienced mixed results. Although it looks set to increase its result overall, one of the best known faces of the party, party leader David Ford, faces the real possibility of losing his seat in South Antrim following a poor performance as Justice Minister. Naomi Long, who sensationally beat First Minister Peter Robinson to take his East Belfast seat at the 2011 Westminster election before losing it again to a pan-unionist candidate, has been elected as Stormont MLA for the same constituency. Following her competent performance as MP and efforts to reach out to both Protestant and Catholic voters, she has been seen by many as a rising star in the party and could now represent a more appealing leader to Ford.

As these smaller parties slowly gain a foothold in Northern Ireland’s long-established and stagnant political landscape, it appears to be the smaller two nationalist and unionist parties which are losing out to them. The moderate nationalist party the SDLP risks losing previously safe seats such as well-known former minister Alex Attwood’s West Belfast seat. The party’s traditional, conservative values such as upholding the abortion ban and failing to embrace the campaign for same-sex marriage has alienated younger voters who instead may be drawn to Alliance, the Greens or People Before Profit. Local commentators have speculate that the party may fail to get enough support to qualify for a minister at the executive table.

The UUP are in a similar position on the unionist side of the spectrum. While popular with older voters, they lack the charismatic force of the DUP and progressive policies of the newer parties. Over the course of the last parliament, the party has aired the possibility of forming an official opposition rather than propping up the mandatory power-sharing coalition set out by the peace process. A few months ago, legislation will finally past to allow such an opposition to form. The UUP would not commit to saying whether they are planning on being the first party to take up that position. However, lacklustre election results may increase the appeal. As the SDLP suffers similar circumstances, they might well also see themselves attracted to the role and form a Stormont’s first official opposition together as a way of regaining relevance and esteem in a system where smaller parties are increasingly jostling for space.