Is the new IF campaign trying to ‘Make Poverty History’, again?

The development community must be brave enough to have an honest debate with the public and with politicians about the difficulties and challenges of aid, as well as its benefits.

With the Enough Food for Everyone IF campaign launch this week, we have over 100 charities working together for the first time since the Make Poverty History campaign in 2005. Once again, the UK is hosting the G8 but, while Make Poverty History had some real successes, the issues and debates have moved on – and so has public opinion.

In 2013 we need a new public conversation, on what aid and development means in the twenty-first century. And it needs to start with where people are. ODI-IPPR research into UK public attitudes found people tired of the traditional ‘aid story’. Repeated messages which focus on a bleak (African) continent and the horrors of extreme poverty can both overwhelm people and reinforce a sense that there has been little progress over time. Too often, people hear a lot about need, and some stories of success (children vaccinated, schools built), but are given very little information about how change happens or how aid works.

So, will this new campaign move the UK debate on development forwards?

The IF campaign gets off to a good start in its use of imagery and tone. At the launch at Somerset House, it deployed impressive graphics, but this also goes deeper than branding and design. The overall “IF” framing of the campaign emphasises agency and change, something our research revealed a real appetite for: ’IF we come together, and IF we pressure our governments, change is possible‘.

The range of issues it covers - from transparency to tax to agriculture – also look and feel different to the more ‘traditional’ development issues which were the focus of Make Poverty History. The UK public wants to hear more about the role of big business and international corporations – including their tax responsibilities. This is a major plank of the new IF campaign which sets out some clear calls for action and does a good job of communicating these in accessible ways.

The most risky elements are those which look like ‘business as usual’. The campaign has a big focus on targeting the G8, which the UK is hosting this year. One risk is that this gives the public the impression that nothing much has changed since 2005 – the NGOs will need to work hard to put this campaign in a wider context of progress. Another is that we no longer live in a G8 world. A conversation that does not include China, Brazil and India might reinforce a rather outmoded view of development as being very much about ‘us and them’.

The ‘aid’ aspects of the campaign also bring strategic communications challenges, particularly given the emphasis on food. Live Aid still looms large in the UK’s collective understanding of aid and development, and perhaps the biggest risk of this campaign is that it suggests that nothing has changed since 1985. NGOs and others must be wary of suggesting either that aid doesn’t work or that it will be needed forever more. The range of issues covered by the IF campaign provides an opportunity to talk about ‘the end of aid’ in a positive way – “IF we make these changes, then aid will no longer be needed”.

This is important because the political debate about aid in the UK continues to be heated, despite the prospect this year of the UK becoming the first G8 country to give 0.7% of GDP as aid. Aid critics argue that aid doesn’t work and that it is unjustifiable that the UK should drastically increase spending on aid when other budgets are being cut. In this political environment, the simple defences of aid that have been made in the past will no longer cut it – a healthy dose of realism is needed. As Phil Vernon put it in a recent article, “we really must stop being defensive about aid, and admit its limitations”. The development community must be brave enough to use the platform of the IF campaign to have an honest debate with the public and with politicians about the difficulties and challenges of aid, as well as its benefits.

The leaders of the IF campaign will, rightly, be focused on what it can achieve in 2013. But a truly successful campaign would look beyond the short-term demands on government and look to change public attitudes in the longer term. The IF campaign has made a good start, so here’s hoping that 2013 will mark a real change in the UK debate about aid and development.

Leni Wild is a research fellow at ODI (@leniwild)

Sarah Mulley is associate director at IPPR (@sarahmulley)

Nursery school pupils learn with teaching aids during a class at the Christower International School, Ibafo district in Ogun State, southwest Nigeria. Photograph: Getty Images.

Leni Wild is a research fellow at ODI (@leniwild)

Sarah Mulley is associate director at IPPR (@sarahmulley)

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Locals without borders: governments are using diasporas to shape the migration crisis

Governments of countries key to the migration crisis are tapping diaspora influence more than ever before.

Last month, on 21 June, thousands of Eritreans descended on Geneva and marched across the city, finally stopping at the Place des Nations in front of the UN. The demonstrators had come from across Europe: Italy, Germany, London, and a young man who looked blankly at my French and English questions before exclaiming “Svenska!” (“Swedish!”).

They were here to denounce a recent report by the UN Human Rights Council condemning widespread violations of basic rights in Eritrea. According to the protesters, the report was based on shoddy research and is biased and politically-motivated: “Stop regime change agendas!” said one banner.

Two days later, a similarly sized group of Eritreans marched in the same direction, for the opposite reason. This contingent, 10,000-strong according to the organisers, wanted to show their backing for the report, which highlights many of the problems that led them to leave the Horn of Africa in the first place. Forced conscription, extrajudicial killings, and official impunity, all pinpointed by the UN inquiry, have driven a mass exodus to the surrounding region and beyond. In 2015 alone, 47,025 Eritreans crossed the Mediterranean to request asylum in Europe.

Two things stood out. First was the sharp polarisation of the Eritrean diaspora community in Europe, which muddies the waters for outsiders trying to make sense of the situation: how can one side say everything is fine while the other claims massive abuses of rights?

Second was the sheer engagement of this diaspora, some of whom may never have set foot in Eritrea. They had come from across Europe, with or without the help of funding, to stand on a rainy square and fight for the narrative of their nation.

As an Irishman abroad, would I have the commitment to jump on a plane for a political protest with no certain outcome? I probably wouldn’t, but then again my country is not just 25 years old and still struggling to define itself on the international stage.

Individual stakes are also much higher for people like Abraham, an Eritrean in Switzerland who told me how he was forced into the army for seven years before managing to escape via Sudan two years ago. With two children still in Asmara, he has significant skin in the game.

As for the naysayers, they are also under certain pressure. Some reports suggest that the government in Asmara exercises extensive power in certain diaspora circles, threatening to cancel the citizenship of those who denounce the regime or refuse to pay 2 per cent income tax each year.

Ultimately, such a situation can only lead to a committed kind of polarisation where pro-government supporters need to publicly demonstrate their backing, and the anti-government kind have nothing left to lose.

But on a more benign level, the idea of states systematically harnessing the power of the diaspora for domestic gains has also been growing elsewhere – including in Ireland. Historically a nation of emigrants, Ireland has seen its diaspora swell even further following the economic downturn: OECD figures estimate that one in six Irish-born people now live abroad.

In an age of networks and soft power, this represents a sizeable demographic, and a well-educated and well-off one to boot. The government has clearly recognized this. In 2009, the first Global Irish Economic Forum was held to tap into the business know-how of expats, and has since taken place biannually.

More importantly, two years ago the first Minister for the Diaspora was appointed, tasked with taking overall charge of engagement efforts: no longer simply cultural ambassadors operating Irish bars abroad, emigrants are economic and political seeds to be cultivated. A referendum is planned next year on whether to grant them the right to vote from abroad in presidential elections.

Elsewhere, in Germany, the 3m-strong Turkish population has attracted renewed interest from the government of Recep Tayyip Erdogan in recent years. According to a 2014 paper by think tank SWP, Ankara now explicitly designates these Turks abroad as a “diaspora” rather than a scattered group, and adopts clear public diplomacy efforts, channelled through cultural centres, to tap their influence.

This has sometimes rankled in Berlin: although Ankara’s diaspora policy encourages citizens to learn German and integrate into German society, the underlying motivation is one of Turkish self-interest rather than benign assimilation. In a battle for the front-foot, German immigration policy clashes with Turkish emigration policy.

Intra-EU movements, largely unhampered by visa questions, have also become substantial enough to warrant attention. For example, hit hard by the economic downturn and austerity measures, many educated Spaniards and Portuguese have flocked to Northern European cities to seek employment.

London, a melting pot of diasporas from all over the world, is reportedly home to more French people than Bordeaux: together they would make up the sixth largest city in France. As countries continue to rebuild following the financial crisis, forging a connection to the skills and political power of such emigrants is a policy imperative.

And if no other EU country, aside from Ireland, has introduced a dedicated minister for this, the growing economic potentials may spur them to do so.

Diasporas have been around for millennia. Why are governments getting so interested now? And what does it mean for the future of citizenship, nationality, and identity?

Technology is one obvious game-changer. Diasporas not only have more options to keep in touch with their home country, but with so much of daily life now happening on virtual platforms, they also have less reason to integrate in their host society.

It is now almost feasible to ignore the surrounding communities and live quite comfortably in a bubble of media and connections from back home. This then works both ways, with governments increasingly willing to use such communications to maintain links. The “imagined spaces” of nations are morphing into “virtual spaces”, with unpredictable consequences for traditional models of integration.

Marco Funk, a researcher at the EU Institute for Security Studies in Brussels, says that the growing ease of mobility compounds the idea of “people moving from one country to another and staying there” as simply out-of-date.

The coming years, he says, will be marked by patterns of “circular migration”, where citizens hop from one country to another as whim and economic opportunity arise. Governments, especially in an increasingly stagnant Europe, will likely try to beef up links with this mobile generation, especially since it is often pulled from the more educated classes.

Fearing a “brain drain”, yet unable to keep the talent at home, they may foster a more fluid system of “brain exchange”: the diaspora as a mobile resource rather than physical loss.

Of course, none of this will be straightforward, especially at a time when a major fault-line around the world is the future of globalisation and migration. An uptick in nationalist tendencies may mean that diasporas will find themselves (once again) unwilling pawns on a political chessboard, protected or manipulated by governments back home while scapegoated by segments of their host societies.

But one thing is sure: even as walls are rebuilt, diasporas will not disappear, and governments are recognising their power. All politics may remain local, but the local now knows no bounds.