2007 Awards and reviews

Awards ceremonies for video games are growing in size and status, reflecting the acceptance of video

Video gaming has come a long way. It has been a difficult journey from humble origins, surviving derision, scandal and protest but, after a painful birth and turbulent adolescence, it may finally be attaining something approaching respect from its industrious peers.

Much in the same way that film, and later television, spent years defining themselves and proving their worth before they were critically accepted, video gaming has now become a viable institution that can no longer be ignored or instantly dismissed as a lesser form of entertainment.

Growing stature

Since 2003, BAFTA has acknowledged video games' growing stature, popularity and importance by holding a separate award ceremony for them - the first time another medium has been included since the British Film Academy joined with the Guild of Television Producers and Directors in 1958. Progress indeed - something which has been reiterated this year as, for the first time, video games have their own category at the Children's BAFTAs, 12 years after its inception.

What this signifies, and will no doubt help to propagate, is the changing perception of the gamer. Recognising their presence at the children's awards goes some way towards regarding video games as a positive and beneficial aspect of modern culture. This is opposed to the negative influence they were previously perceived to represent, with the controversy surrounding games such as Grand Theft Auto and the destructive influence it was argued they had on impressionable young minds.

This is thanks in no small part to Nintendo, whose family friendly, inclusive outlook on gaming has deliberately sought to appeal to a broader audience. With the huge success of its handheld DS, and more recent Wii console, Nintendo has redefined the video gaming landscape by offering titles which are both educative and entertaining while boasting innovative controls that make the experience truly intuitive. The Wii has become the fastest-selling console of all time, and accounts for why Wii Sports - its benchmark title - stole the spotlight at the gaming BAFTAs by receiving six awards; for most innovation, best gameplay and best multiplayer as well as being the best sports, casual and simulation title of the year.

Laissez-faire glamour

The awards were hosted by comedian Vic Reeves and were attended by a wide range of industry professionals, along with celebrities from the film, TV and music world. The whole event approached the glitz and glamour of BAFTA's more illustrious film awards, but with a slightly more laissez-faire attitude; a celebration of gaming's achievements to date and a recognition of key figures who have been invaluable in its development. The BAFTA Fellowship, the highest accolade the academy can bestow, was this year awarded to Will Wright, a pioneer of game development for over 20 years, with landmark critical and commercial successes such as Sim City and The Sims to his name. This marks the first instance that anyone within the industry of video gaming has been given the honour, and signifies yet another step forward for the medium.

Golden Joysticks

However, the BAFTAs were not the only video game award show to take place this year, as 2007 also marked the silver jubilee of the Golden Joystick awards. Differing from the BAFTAs in that the awards are voted on by gamers themselves, this year saw the highest-ever number of votes cast, with over three-quarters of a million people selecting their gaming highlights for 2007. Less of a mainstream televised event than the BAFTA ceremony, David Mitchell, star of Channel 4's Peep Show, hosted the proceedings in front of a crowd of industry professionals, keeping the tone light hearted, adult themed and brisk. Mitchell was quick to point out the Joysticks' importance in that they are voted on by "the people that really matter - the gamers themselves", yet the outcome of the awards reflected a similar general consensus to the BAFTAs.

Nintendo's Wii Sports picked up the award for Best Family Game, and Nintendo as a company won for Best Innovation with its Wii console, and took home the coveted Best Publisher award. Microsoft, too, picked up a significant reward with its in-house title Gears of War being voted the Ultimate Game of the Year. Less prosperous was Sony, whose technically superior Playstation 3 console failed to pick up awards for any of its releases, or hardware.

Underachievementby Sony

This underachievement by Sony was evident with the list of BAFTA winners too, with awards for Techical Achievement, Best Score and Artistic Achievement going to God of War 2 and Okami - two Playstation 2 titles - but no awards for the Playstation 3.

Considering the length of development and hype surrounding Sony's new console, relatively poor sales - and now lack of industry recognition - can only be seen as a slight embarrassment, and could further affect the struggling behemoth. Despite its market dominance since the release of the first Playstation in 1994, Sony now finds itself in the unfamiliar position of trailing in Nintendo's wake, with Microsoft also gaining significant ground since the release of the Xbox 360 in 2006.

In the run-up to Christmas, the Wii has sold out across the country and, while Sony and Microsoft may put this down to poor set-up with their suppliers, the unavailability will only increase demand for Nintendo's flagship console as its run-away success continues.

Spike TV awards

One awards show where Nintendo hasn't stolen the centre stage, though, is Spike TV's Video Game Awards. Marking its 5th anniversary, the awards once again took place in Las Vegas on 7 December, billing themselves as "the biggest event in videogames". Spike TV is a division of the MTV network (which might account for the hyperbole) and is available in 96.1 million homes worldwide. The awards are more of a commercial event than either the BAFTAs or the Golden Joysticks, with big name sponsors such as Mountain Dew, Burger King and Nikon among others. Since its inception, Spike TV has made a concerted effort to include programming on video games to create a brand identity in keeping with the similar core target audience of the MTV channels.

The two gaming highlights for this ceremony were Microsoft's Bioshock and Halo 3, with seven nominations apiece, including Game of the Year. Contrary to the results of the BAFTAs and the Golden Joysticks, Wii Sports only received one nomination, for Most Addictive Game.

From over 13 categories, this is incidentally the only award voted for by the public, the awards being determined by the VGA Advisory Council.

Mobile gaming

For this year's Spike TV awards there was also a special set of sub-categories for mobile games, that are exclusive to mobile voting.

The progress of mobile gaming has been a revelation over the past few years, with technology advancing leaps and bounds since Snake represented the pinnacle of mobile gaming only five years ago. Now mobile games have storylines, 3D graphics, downloadable levels and more. In a recent list of top-10 downloaded games on mobile phones, as monitored by Orange, Sonic the Hedgehog came out on top, the same game that was a best seller for Sega's Mega Drive back in 1991. It may have taken 16 years, but the ability to play the full title on your mobile phone as a moderately priced download is quite an achievement.

The possibilities for mobile gaming are potentially limitless because the future of distribution seems more and more likely to be based online. New devices, such as the Nokia N95, can easily connect to the internet and have aspirations to be multimedia centres in their own right, suggesting that there is no reason why movies, music and games cannot become as popular on our mobile phones as they are in our homes.

Consistent innovation

It is an exciting time to be a gamer, with every year bringing with it new technologies and surprises and, as these awards signify, critical and social acceptance as well. Whether Nintendo's latest consoles present an evolution or revolution in gaming, with Microsoft and Sony still providing strong competition, and with mobile gaming advancing at an alarming rate, no other industry currently provides such continual and consistent innovation - long may it last. As Will Wright stated in his acceptance of the BAFTA Fellowship "Year after year games are permeating our culture and I don't think they will be dying off any time soon." Let's hope not.

A full list of all the awards' nominees and winners can be found at:

www.bafta.org

www.goldenjoystick.com

www.spiketv.com

Gaming and me

I got into games when I was about eight, through my older brothers, they had an Amiga. As the technology got bigger I moved along from there.

When I was younger a game I loved to play was Syndicate. This was a group of genetically made agents and you had to track people and assassinate them in a Blade Runner-style world. At the moment I'm a fan of any kind of sports game.

What I want for Christmas...

In my stocking I would like to get Mass Effect. Contrary to my sports taste this is a game with role playing, and you travel the galaxy. It was made by the people who made the Star Wars games a few years ago, Bioware.

Myles Robey

This article first appeared in the 17 December 2007 issue of the New Statesman, Christmas and New Year special 2007

Jeremy Corbyn. Photo: Getty
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Lexit: the EU is a neoliberal project, so let's do something different when we leave it

Brexit affords the British left a historic opportunity for a decisive break with EU market liberalism.

The Brexit vote to leave the European Union has many parents, but "Lexit" – the argument for exiting the EU from the left – remains an orphan. A third of Labour voters backed Leave, but they did so without any significant leadership from the Labour Party. Left-of-centre votes proved decisive in determining the outcome of a referendum that was otherwise framed, shaped, and presented almost exclusively by the right. A proper left discussion of the issues has been, if not entirely absent, then decidedly marginal – part of a more general malaise when it comes to developing left alternatives that has begun to be corrected only recently, under Jeremy Corbyn and John McDonnell.

Ceding Brexit to the right was very nearly the most serious strategic mistake by the British left since the ‘70s. Under successive leaders Labour became so incorporated into the ideology of Europeanism as to preclude any clear-eyed critical analysis of the actually existing EU as a regulatory and trade regime pursuing deep economic integration. The same political journey that carried Labour into its technocratic embrace of the EU also resulted in the abandonment of any form of distinctive economics separate from the orthodoxies of market liberalism.

It’s been astounding to witness so many left-wingers, in meltdown over Brexit, resort to parroting liberal economics. Thus we hear that factor mobility isn’t about labour arbitrage, that public services aren’t under pressure, that we must prioritise foreign direct investment and trade. It’s little wonder Labour became so detached from its base. Such claims do not match the lived experience of ordinary people in regions of the country devastated by deindustrialisation and disinvestment.

Nor should concerns about wage stagnation and bargaining power be met with finger-wagging accusations of racism, as if the manner in which capitalism pits workers against each other hasn’t long been understood. Instead, we should be offering real solutions – including a willingness to rethink capital mobility and trade. This places us in direct conflict with the constitutionalised neoliberalism of the EU.

Only the political savvy of the leadership has enabled Labour to recover from its disastrous positioning post-referendum. Incredibly, what seemed an unbeatable electoral bloc around Theresa May has been deftly prized apart in the course of an extraordinary General Election campaign. To consolidate the political project they have initiated, Corbyn and McDonnell must now follow through with a truly radical economic programme. The place to look for inspiration is precisely the range of instruments and policy options discouraged or outright forbidden by the EU.

A neoliberal project

The fact that right-wing arguments for Leave predominated during the referendum says far more about today’s left than it does about the European Union. There has been a great deal of myth-making concerning the latter –much of it funded, directly or indirectly, by the EU itself.

From its inception, the EU has been a top-down project driven by political and administrative elites, "a protected sphere", in the judgment of the late Peter Mair, "in which policy-making can evade the constraints imposed by representative democracy". To complain about the EU’s "democratic deficit" is to have misunderstood its purpose. The main thrust of European economic policy has been to extend and deepen the market through liberalisation, privatisation, and flexiblisation, subordinating employment and social protection to goals of low inflation, debt reduction, and increased competitiveness.

Prospects for Keynesian reflationary policies, or even for pan-European economic planning – never great – soon gave way to more Hayekian conceptions. Hayek’s original insight, in The Economic Conditions of Interstate Federalism, was that free movement of capital, goods, and labour – a "single market" – among a federation of nations would severely and necessarily restrict the economic policy space available to individual members. Pro-European socialists, whose aim had been to acquire new supranational options for the regulation of capital, found themselves surrendering the tools they already possessed at home. The national road to socialism, or even to social democracy, was closed.

The direction of travel has been singular and unrelenting. To take one example, workers’ rights – a supposed EU strength – are steadily being eroded, as can be seen in landmark judgments by the European Court of Justice (ECJ) in the Viking and Laval cases, among others. In both instances, workers attempting to strike in protest at plans to replace workers from one EU country with lower-wage workers from another, were told their right to strike could not infringe upon the "four freedoms" – free movement of capital, labour, goods, and services – established by the treaties.

More broadly, on trade, financial regulation, state aid, government purchasing, public service delivery, and more, any attempt to create a different kind of economy from inside the EU has largely been forestalled by competition policy or single market regulation.

A new political economy

Given that the UK will soon be escaping the EU, what opportunities might this afford? Three policy directions immediately stand out: public ownership, industrial strategy, and procurement. In each case, EU regulation previously stood in the way of promising left strategies. In each case, the political and economic returns from bold departures from neoliberal orthodoxy after Brexit could be substantial.

While not banned outright by EU law, public ownership is severely discouraged and disadvantaged by it. ECJ interpretation of Article 106 of the Treaty on the Functioning of the European Union (TFEU) has steadily eroded public ownership options. "The ECJ", argues law professor Danny Nicol, "appears to have constructed a one-way street in favour of private-sector provision: nationalised services are prima facie suspect and must be analysed for their necessity". Sure enough, the EU has been a significant driver of privatisation, functioning like a ratchet. It’s much easier for a member state to pursue the liberalisation of sectors than to secure their (re)nationalisation. Article 59 (TFEU) specifically allows the European Council and Parliament to liberalise services. Since the ‘80s, there have been single market programmes in energy, transport, postal services, telecommunications, education, and health.

Britain has long been an extreme outlier on privatisation, responsible for 40 per cent of the total assets privatised across the OECD between 1980 and 1996. Today, however, increasing inequality, poverty, environmental degradation and the general sense of an impoverished public sphere are leading to growing calls for renewed public ownership (albeit in new, more democratic forms). Soon to be free of EU constraints, it’s time to explore an expanded and fundamentally reimagined UK public sector.

Next, Britain’s industrial production has been virtually flat since the late 1990s, with a yawning trade deficit in industrial goods. Any serious industrial strategy to address the structural weaknesses of UK manufacturing will rely on "state aid" – the nurturing of a next generation of companies through grants, interest and tax relief, guarantees, government holdings, and the provision of goods and services on a preferential basis.

Article 107 TFEU allows for state aid only if it is compatible with the internal market and does not distort competition, laying out the specific circumstances in which it could be lawful. Whether or not state aid meets these criteria is at the sole discretion of the Commission – and courts in member states are obligated to enforce the commission’s decisions. The Commission has adopted an approach that considers, among other things, the existence of market failure, the effectiveness of other options, and the impact on the market and competition, thereby allowing state aid only in exceptional circumstances.

For many parts of the UK, the challenges of industrial decline remain starkly present – entire communities are thrown on the scrap heap, with all the associated capital and carbon costs and wasted lives. It’s high time the left returned to the possibilities inherent in a proactive industrial strategy. A true community-sustaining industrial strategy would consist of the deliberate direction of capital to sectors, localities, and regions, so as to balance out market trends and prevent communities from falling into decay, while also ensuring the investment in research and development necessary to maintain a highly productive economy. Policy, in this vision, would function to re-deploy infrastructure, production facilities, and workers left unemployed because of a shutdown or increased automation.

In some cases, this might mean assistance to workers or localities to buy up facilities and keep them running under worker or community ownership. In other cases it might involve re-training workers for new skills and re-fitting facilities. A regional approach might help launch new enterprises that would eventually be spun off as worker or local community-owned firms, supporting the development of strong and vibrant network economies, perhaps on the basis of a Green New Deal. All of this will be possible post-Brexit, under a Corbyn government.

Lastly, there is procurement. Under EU law, explicitly linking public procurement to local entities or social needs is difficult. The ECJ has ruled that, even if there is no specific legislation, procurement activity must "comply with the fundamental rules of the Treaty, in particular the principle of non-discrimination on grounds of nationality". This means that all procurement contracts must be open to all bidders across the EU, and public authorities must advertise contracts widely in other EU countries. In 2004, the European Parliament and Council issued two directives establishing the criteria governing such contracts: "lowest price only" and "most economically advantageous tender".

Unleashed from EU constraints, there are major opportunities for targeting large-scale public procurement to rebuild and transform communities, cities, and regions. The vision behind the celebrated Preston Model of community wealth building – inspired by the work of our own organisation, The Democracy Collaborative, in Cleveland, Ohio – leverages public procurement and the stabilising power of place-based anchor institutions (governments, hospitals, universities) to support rooted, participatory, democratic local economies built around multipliers. In this way, public funds can be made to do "double duty"; anchoring jobs and building community wealth, reversing long-term economic decline. This suggests the viability of a very different economic approach and potential for a winning political coalition, building support for a new socialist economics from the ground up.

With the prospect of a Corbyn government now tantalisingly close, it’s imperative that Labour reconciles its policy objectives in the Brexit negotiations with its plans for a radical economic transformation and redistribution of power and wealth. Only by pursuing strategies capable of re-establishing broad control over the national economy can Labour hope to manage the coming period of pain and dislocation following Brexit. Based on new institutions and approaches and the centrality of ownership and control, democracy, and participation, we should be busy assembling the tools and strategies that will allow departure from the EU to open up new political-economic horizons in Britain and bring about the profound transformation the country so desperately wants and needs.

Joe Guinan is executive director of the Next System Project at The Democracy Collaborative. Thomas M. Hanna is research director at The Democracy Collaborative.

This is an extract from a longer essay which appears in the inaugural edition of the IPPR Progressive Review.

 

 

This article first appeared in the 17 December 2007 issue of the New Statesman, Christmas and New Year special 2007