2007 Awards and reviews

Awards ceremonies for video games are growing in size and status, reflecting the acceptance of video

Video gaming has come a long way. It has been a difficult journey from humble origins, surviving derision, scandal and protest but, after a painful birth and turbulent adolescence, it may finally be attaining something approaching respect from its industrious peers.

Much in the same way that film, and later television, spent years defining themselves and proving their worth before they were critically accepted, video gaming has now become a viable institution that can no longer be ignored or instantly dismissed as a lesser form of entertainment.

Growing stature

Since 2003, BAFTA has acknowledged video games' growing stature, popularity and importance by holding a separate award ceremony for them - the first time another medium has been included since the British Film Academy joined with the Guild of Television Producers and Directors in 1958. Progress indeed - something which has been reiterated this year as, for the first time, video games have their own category at the Children's BAFTAs, 12 years after its inception.

What this signifies, and will no doubt help to propagate, is the changing perception of the gamer. Recognising their presence at the children's awards goes some way towards regarding video games as a positive and beneficial aspect of modern culture. This is opposed to the negative influence they were previously perceived to represent, with the controversy surrounding games such as Grand Theft Auto and the destructive influence it was argued they had on impressionable young minds.

This is thanks in no small part to Nintendo, whose family friendly, inclusive outlook on gaming has deliberately sought to appeal to a broader audience. With the huge success of its handheld DS, and more recent Wii console, Nintendo has redefined the video gaming landscape by offering titles which are both educative and entertaining while boasting innovative controls that make the experience truly intuitive. The Wii has become the fastest-selling console of all time, and accounts for why Wii Sports - its benchmark title - stole the spotlight at the gaming BAFTAs by receiving six awards; for most innovation, best gameplay and best multiplayer as well as being the best sports, casual and simulation title of the year.

Laissez-faire glamour

The awards were hosted by comedian Vic Reeves and were attended by a wide range of industry professionals, along with celebrities from the film, TV and music world. The whole event approached the glitz and glamour of BAFTA's more illustrious film awards, but with a slightly more laissez-faire attitude; a celebration of gaming's achievements to date and a recognition of key figures who have been invaluable in its development. The BAFTA Fellowship, the highest accolade the academy can bestow, was this year awarded to Will Wright, a pioneer of game development for over 20 years, with landmark critical and commercial successes such as Sim City and The Sims to his name. This marks the first instance that anyone within the industry of video gaming has been given the honour, and signifies yet another step forward for the medium.

Golden Joysticks

However, the BAFTAs were not the only video game award show to take place this year, as 2007 also marked the silver jubilee of the Golden Joystick awards. Differing from the BAFTAs in that the awards are voted on by gamers themselves, this year saw the highest-ever number of votes cast, with over three-quarters of a million people selecting their gaming highlights for 2007. Less of a mainstream televised event than the BAFTA ceremony, David Mitchell, star of Channel 4's Peep Show, hosted the proceedings in front of a crowd of industry professionals, keeping the tone light hearted, adult themed and brisk. Mitchell was quick to point out the Joysticks' importance in that they are voted on by "the people that really matter - the gamers themselves", yet the outcome of the awards reflected a similar general consensus to the BAFTAs.

Nintendo's Wii Sports picked up the award for Best Family Game, and Nintendo as a company won for Best Innovation with its Wii console, and took home the coveted Best Publisher award. Microsoft, too, picked up a significant reward with its in-house title Gears of War being voted the Ultimate Game of the Year. Less prosperous was Sony, whose technically superior Playstation 3 console failed to pick up awards for any of its releases, or hardware.

Underachievementby Sony

This underachievement by Sony was evident with the list of BAFTA winners too, with awards for Techical Achievement, Best Score and Artistic Achievement going to God of War 2 and Okami - two Playstation 2 titles - but no awards for the Playstation 3.

Considering the length of development and hype surrounding Sony's new console, relatively poor sales - and now lack of industry recognition - can only be seen as a slight embarrassment, and could further affect the struggling behemoth. Despite its market dominance since the release of the first Playstation in 1994, Sony now finds itself in the unfamiliar position of trailing in Nintendo's wake, with Microsoft also gaining significant ground since the release of the Xbox 360 in 2006.

In the run-up to Christmas, the Wii has sold out across the country and, while Sony and Microsoft may put this down to poor set-up with their suppliers, the unavailability will only increase demand for Nintendo's flagship console as its run-away success continues.

Spike TV awards

One awards show where Nintendo hasn't stolen the centre stage, though, is Spike TV's Video Game Awards. Marking its 5th anniversary, the awards once again took place in Las Vegas on 7 December, billing themselves as "the biggest event in videogames". Spike TV is a division of the MTV network (which might account for the hyperbole) and is available in 96.1 million homes worldwide. The awards are more of a commercial event than either the BAFTAs or the Golden Joysticks, with big name sponsors such as Mountain Dew, Burger King and Nikon among others. Since its inception, Spike TV has made a concerted effort to include programming on video games to create a brand identity in keeping with the similar core target audience of the MTV channels.

The two gaming highlights for this ceremony were Microsoft's Bioshock and Halo 3, with seven nominations apiece, including Game of the Year. Contrary to the results of the BAFTAs and the Golden Joysticks, Wii Sports only received one nomination, for Most Addictive Game.

From over 13 categories, this is incidentally the only award voted for by the public, the awards being determined by the VGA Advisory Council.

Mobile gaming

For this year's Spike TV awards there was also a special set of sub-categories for mobile games, that are exclusive to mobile voting.

The progress of mobile gaming has been a revelation over the past few years, with technology advancing leaps and bounds since Snake represented the pinnacle of mobile gaming only five years ago. Now mobile games have storylines, 3D graphics, downloadable levels and more. In a recent list of top-10 downloaded games on mobile phones, as monitored by Orange, Sonic the Hedgehog came out on top, the same game that was a best seller for Sega's Mega Drive back in 1991. It may have taken 16 years, but the ability to play the full title on your mobile phone as a moderately priced download is quite an achievement.

The possibilities for mobile gaming are potentially limitless because the future of distribution seems more and more likely to be based online. New devices, such as the Nokia N95, can easily connect to the internet and have aspirations to be multimedia centres in their own right, suggesting that there is no reason why movies, music and games cannot become as popular on our mobile phones as they are in our homes.

Consistent innovation

It is an exciting time to be a gamer, with every year bringing with it new technologies and surprises and, as these awards signify, critical and social acceptance as well. Whether Nintendo's latest consoles present an evolution or revolution in gaming, with Microsoft and Sony still providing strong competition, and with mobile gaming advancing at an alarming rate, no other industry currently provides such continual and consistent innovation - long may it last. As Will Wright stated in his acceptance of the BAFTA Fellowship "Year after year games are permeating our culture and I don't think they will be dying off any time soon." Let's hope not.

A full list of all the awards' nominees and winners can be found at:

www.bafta.org

www.goldenjoystick.com

www.spiketv.com

Gaming and me

I got into games when I was about eight, through my older brothers, they had an Amiga. As the technology got bigger I moved along from there.

When I was younger a game I loved to play was Syndicate. This was a group of genetically made agents and you had to track people and assassinate them in a Blade Runner-style world. At the moment I'm a fan of any kind of sports game.

What I want for Christmas...

In my stocking I would like to get Mass Effect. Contrary to my sports taste this is a game with role playing, and you travel the galaxy. It was made by the people who made the Star Wars games a few years ago, Bioware.

Myles Robey

This article first appeared in the 17 December 2007 issue of the New Statesman, Christmas and New Year special 2007

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View from Paisley: How the Conservatives are wooing Labour's Scottish heartlands

Not so long ago, Conservative activists in Paisley could expect doors slammed in their faces. A referendum has changed that.

Tony Lawler, a Labour activist, was recently knocking on doors in the Scottish town of Paisley, when he came across a disgruntled resident. “I’m really disappointed in Douglas Alexander,” the potential voter complained. “I haven’t seen him. He used to be in Morrisons.”

Douglas Alexander, of course, has gone. He was the longstanding Labour MP and onetime International Development secretary who lost his seat in 2015 to a 20-year-old rival, the Scottish National Party’s Mhairi Black. He does not plan to stand again. But when I visit Paisley, a short train ride from Glasgow, I find that memories of him linger on. 

Two years after Alexander’s defeat, I meet Lawler and other local Labour activists in Morrisons, where Alexander used to hold his surgeries. As checkouts beep and trolley wheels roll over linoleum, they point to an empty table in the corner of this hallowed ground: “He used to sit just there.”

In 2015, the SNP’s victory in this former manufacturing town seemed to epitomise the earthquake in Scottish politics. But as the Labour activists know too well, no political fortress is undefeatable. And in Paisley, the home of one of the oldest workers’ festivals in the world, the party with the most to gain is one that previously never dared to canvass in the high street – the Conservative party. 

The town the Brexiteers forgot

In 1988, the historian Sylvia Clarke reflected on Paisley’s lost industries, wondering what was next for the former weaving towns. “Paisley as a tourist centre?” she wondered, in Paisley: A History. “Paisley as a place for visitors to come to, rather than a send-out of goods and emigrants?” 

For all Paisley’s industrial decline, it’s a pretty place. The town is in the running for the 2021 City of Culture, and has the second biggest number of listed buildings after Edinburgh. When I visit in the middle of April, blossom floats on the trees, and a river meanders through a neighbourhood of old, stone houses. It takes a moment to notice weeds tightening their grasp on the window frames. When I try the door of the ancient Paisley Abbey, it’s locked.

Perhaps if Paisley had been located the other side of the border, in Sunderland or Northumbria, it would be voting Leave and flirting with Ukip. But in the most deprived areas here, Labour activists tell me the EU referendum tally was still almost 50-50, and overall the town voted Remain.

There is a view that Brexit is an English concern. “We haven’t picked up anything about the EU referendum,” says Lawler of his doorstep conversations. “What people are talking about is the independence referendum, Jeremy Corbyn and the kids’ ward.” Scotland’s health secretary, Shona Robison, is due to make a decision on whether the specialist ward should be moved to a large hospital in the First Minister’s Glasgow constituency, against the wishes of many Paisley residents. The hospital in question is nicknamed “the Death Star”.  

Another concern, reminiscent of small towns across the UK, is the decline of the high street. When I walk down the historical shopping area Causeyside Street, I find mother and daughter Kate and Linda Hancy packing up what remains of The Pattern Café and Gift Shop. The wallpaper is a glorious Paisley print, but the scented candles are in boxes and a spray soap bottle hangs from a chair. After two years of trying, they are closing down.  

“People just don’t have money to spend,” Kate says. “A lot of people have been on the same wage for more than five years.”

Linda chimes in: “The cost of living going up but wages aren’t the same. I work in a supermarket, and people come in and say ‘How did I spend this much money?’ A lot of people are paying by credit cards.”

The Hancys voted to remain in the UK, and the EU. Although they knew Alexander, they have never met Mhairi Black, and feel devolution, if anything, has made politicians less accountable. “Why are we picking 1,2,3,4,” demands Kate, referring to Holyrood's voting system, which rejected first past the post. “Why can’t we pick one like we used to?”

Without the EU to blame, the most obvious culprits for Paisley town centre’s decline are the out-of-town shopping centres, where cinemas are opening just as historical ones in town close their doors.

Gavin Simpson, owner of Feel the Groove, a new record shop, remembers the 1980s, when a new release would have shoppers queuing round the block. However, he believes the town is over the worst. (As we speak, a customer comes in to reserve such a record and cheerfully warns Gavin that “even if I ask for my money back, don’t give it to me.”)

One thriving business is the longstanding butchers, Wm Phelps. Manager James Peacock tells me it is down to the trustworthy Scottish produce, which is carefully tracked and labelled. But the business has also embraced globalisation.  After noticing a large number of South African customers, Peacock began selling boerewors and biltong.

The other referendum campaign

If Paisley has been spared the divisions of the EU referendum campaign, its “buddies” – as residents are known – are still reeling with the repercussions of an earlier referendum, that on Scotland in the UK. In 2014, the town voted for independence, although the county overall opted to stay in the UK. 

The town is home to a particularly brash strain of indyreffers, including the “Smith Commission burners”, three SNP councillors who gathered in front of the council headquarters to burn a copy of the report setting out new powers for Scotland. One of them, Mags MacLaren, went on to manage Black’s constituency office.

But if the Paisley independence movement has been well covered, less is known about its opposite - the rise of pro-unionism. 

Of the three mainstream parties opposed to independence, it is the Scottish Conservatives, with their unconventional leader Ruth Davidson, who have most effectively capitalised on the pro-union message. In the 2016 Scottish Parliament elections, the Tory Jackson Carlaw captured the West of Scotland constituency of Eastwood, which had been held by Labour since its creation. 

In Holyrood, the Scottish Tories benefit from proportional representation, which allows voters to choose a constituency MSP but also rank parties. 

According to Paul Masterton, the Tory candidate for East Renfrewshire, and the secretary of the Renfrewshire and Inverclyde Scottish Conservative Association, the Conservatives are now getting huge numbers of first preference votes, including in neighbourhoods like the suburb of Ralston, where both Black and Masterton are from. So who are these voters? Masterton describes them as “New Labour voters who were happy with Tony Blair and Gordon Brown but didn’t like Jeremy Corbyn and get tied up into knots by [Scottish Labour leader] Kezia Dugdale flipflopping on the union stance".

The 2016 election saw the Scottish Conservatives surge to second place in Scotland – a superb comeback for a party once ridiculed as being rarer than pandas. The next electoral test is the local council elections. In Paisley, even Labour activists acknowledged the Conservatives were likely to be the most notable winners.

“For a long time we simply didn’t go out in Paisley," says Masterton. "We were written off and we allowed ourselves to be written off.”

But the referendum has changed this. “What I found was that last May, people weren’t shutting the door in your face," he adds. "Once you started the conversation they were far more receptive to that.” 

Like the Labour activists, Masterton argues that the constitutional question matters more than Brexit. “When Theresa May said ‘now is not the time’, I think a lot of people across Paisley did a small quiet fist pump,” he says of a second independence referendum.  

Ironically, after the early election is called, the Scottish Conservatives do everything they can to mention the prospect. “Don't mention the 'i' word,” crows a recent press release about the “SNP indyref ban”. Davidson tweets: “Nicola doesn't want to stand on her record. She knows the country doesn't want her #indyref2.” A Panelbase survey commissioned by The Sunday Times Scotland published shortly after the early election was announced finds support for the Conservatives at Scotland at 33 per cent, 18 percentage points higher than in 2015. 

What you stand for

For now, Paisley remains a Scottish National Party stronghold. George Adams, the MSP with an office off the high street, proves elusive – Labour activists confirm his reputation as a hardworking local. Black’s aide turns down my request for an interview for similar reasons, but I bump into her that evening at a protest against cutting child tax credits in Glasgow’s George Square.

Black, an admirer of the left-wing Labour figure Tony Benn, once said she feels "it is the Labour party that left me". I ask her if she, like her Labour predecessor, holds surgeries in supermarkets. Black says she’d considered it, but given the sensitivity of some of the issues, such as benefit problems, she thought her constituents might appreciate a more private space. “The main thing that crosses the door in my offices is Universal Credit changes,” she explains. She says she has raised her concerns about the children’s ward.

As for the independence debate, she argues that the Scottish government have been “incredibly compromising” since Brexit, but adds: “A lot of folk want another chance at the question.”

Black is standing for re-election. With a majority of more than 5,000, and neither of her previous challengers in the running, she’s likely to keep her seat, even if buddies' discontent over local issues rumbles on. 

Still, as I have discovered, the 2014 referendum continues to reverberate in towns like Paisley. It has divided friends and neighbours on constitutional lines, galvanised new strains of politics, and brought a Labour heavyweight crashing down, with no appetite to return. 

The Tories believe their unionist message is enough to flip seats like East Renfrewshire, once Conservative, then Labour, and now an SNP marginal. As the SNP's shine wears off, could Paisley, with its long tradition of the left, one day follow? It no longer feels implausible. “The one thing about the Scottish Conservatives - and this is true whatever you like us or not,” says Masterton. “You know what we stand for.”

 

Julia Rampen is the digital news editor of the New Statesman (previously editor of The Staggers, The New Statesman's online rolling politics blog). She has also been deputy editor at Mirror Money Online and has worked as a financial journalist for several trade magazines. 

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