We are not chimpanzees. Photo: Getty Images
Show Hide image

The sexist pseudoscience of pick-up artists: the dangers of “alpha male” thinking

We can mock the men in silly hats who claim to be experts in picking up women, but their weird anthropological worldview – of “alpha males” competing for “targets” – is a nonsense that has bled out into other sexist discourse. 

“[PUAHate] confirmed many of the theories I had about how wicked and degenerate women really are.”

- Elliot Rodger, My Twisted World

[12:39 PM]: rape is low inhibition, DOM and alpha. its the ultimate DOM move

[12:40 PM]: what's your rape count

[12:40 PM]: rape is pretty beta

[12:40 PM]: if ur havent raped someone by age 22, ur prob a truecel [celibate] for life

[12:40 PM]: not rape rape, but date rape

[12:40 PM]: Not DOM enough

[12:40 PM]: date rape is the behavior of masculine blacks, and very alpha

[12:41 PM]: who is gonna be the next elliot rodger on this chat? i nominate greg

- An extract from a chatroom conversation between members of the now-closed PUAHate forum, as transcribed by Jezebel’s Erin Gloria Ryan

Elliot Rodger, the Isla Vista shooter, was a member of the PUAHate forum. It was nominally a place for those who felt conned by the pick-up artist promise, and many of its members were rightfully suspicious of what they had come to see as snake oil. Yet PUAHate.com is now a dead link because many of its members reacted the other way - they blamed the women for not doing as they should, instead of the broken models of human interaction that they paid money for. They blamed women with a bile that gave Elliot Rodger a sense of belonging.

A "perfect gentleman", Rodger was driven by an immense sense of entitlement, and yet the surprising thing about his women-hating autobiographical manifesto is how little time he ever spends with any of them. Again and again he sets out to find a girlfriend by going to a local mall or park, sitting on a bench, and waiting. Apart from the female counsellor his parents pay to spend an afternoon with him, he never has a full conversation with a woman; he goes to a party, and stands in the corner, waiting for someone to talk to him first. His expectation was such that he felt his designer clothes, his BMW, even his bone structure marked him out as "a descendent of British aristocracy", a person who women should be uncontrollably attracted to for his obvious social value. He was, as he described himself in his final video, "the superior one, the true alpha male", and every woman in the world was thus in violation of his natural rights for ignoring him.

This attitude might seem alien to pick-up artists - by now, a recognisable pop culture stereotype, the subject of reality TV shows and bestselling books - and to those inside the community it might seem unfair to link them to a mass shooter. Pick-up artists, after all, are all about structuring as many opportunities to meet and seduce women as possible, in every kind of possible social situation. Yet it's not a coincidence that PUAHate was the first and only place where Rodger felt as if he was among people capable of understanding him.

Pick-up artists sell an ideology about women, and an odd one at that - cod evolutionary psychology and pop anthropology mashed together into a kind of brute forced seduction, or a quantified romance that approaches women like mechanical devices that can be debugged and reprogrammed. It takes the phrase “press her buttons” too literally, and assumes there’s a de facto biological Konami code that any man can use on any woman. Not for nothing has Neil Strauss, author of The Game, called it “the revenge of the nerds”.

(Arthur Chu’s “Your Princess Is In Another Castle” is also good at expanding on the nerd-romance trope of women as characters to be “won” by a determined hero, rather than being autonomous beings both capable of choice and deserving of respect.)

If you want to buy into this ideology, you can, for example, pay Erik von Markovik of Venusian Arts (better known as “Mystery”, perhaps the founding father of the modern industry) for literature, classes and boot camps that explore his patented Mystery Method. It uses something called the “M3 Model” of seduction:

Each step, broken down into further constituent steps, is designed to ease a woman into the idea of sleeping with a man she’s just met. (And I hope I’m not the only one appalled by the implicit threat in the penultimate step: “last-minute resistance”.) This is what is known in the business as “structured game”, though even proponents of the more improvisational “natural game” accept the need for some adherence to an overarching methodical narrative, some combination of attract/comfort/seduce.

The sine qua non of this narrative, or ideology, is “social hierarchy”. Much of it is framed by the idea of becoming the “alpha” within a group, or at least of understanding the hierarchy of a social situation enough to make sure that a man is valued enough to be a potential mate, literally by "demonstrating value". A PUA proceeds through his routine with the aim of ascending the hierarchy, which in turn inevitably gives a go-ahead for using further seduction routines.

As “encyclopaedia for pick-up artists” PUALingo.com describes it:

In animal hierarchies, the Alpha Male is the most dominant, and typically the physically strongest member of the group. For example, in wolf packs, the “alpha wolf” is the strongest member of the pack, and is the leader of the group. This position of leadership is often achieved by killing or defeating the previous Alpha Male in combat. Alpha wolves have first access to food as well as mating privileges with the females of the pack.

Social status among human social groups is less rigidly defined than in the animal kingdom, but there are some recognizable parallels. Although people don’t often engage in physical violence to achieve dominance, there are still recognizable leaders in different fields who have wide access to material resources and women.

Here’s Mystery laying out the same concept in one of his many, many training videos:

The apes are still living that way. They have complex social hierarchies, and so do we. If you can systematically demonstrate those three characteristics - again, they are leader of men, pre-selected by women, protector of loved ones - if you can convey and systematically demonstrate those characteristics, you will be the tribal leader. A woman’s brain is designed to align with the tribal leader of her community. Why? Because it improves her chances of survival and replication dramatically. She doesn’t even have to be with the tribal leader, she just has to hook up with one of his friends.”

Even when not explicitly citing this evolutionary psychology, most other pick-up artists will implicitly accept it by reference to concepts like “alpha behaviour”. Through concentration, meditation and training any man can shed his earthly beta skin and attain alpha enlightenment, like a horny Bodhisattva - motivated not by empathy for all living things, but a hard-on.

What makes someone alpha depends upon who is asked, but the rule of thumb seems to be it’s related to whatever constitutes mainstream, attractive heterosexual masculinity in Western society: standing up straight, wearing clean clothes, no spitting, presenting as physically and emotionally “normal”. It’s not necessarily about being physically strongest or smartest, but being strong or smart enough to usurp a rival’s position or to make oneself the only attractive option in the club. All the other stuff - the negging, the manipulation, the codification of body language into categories like “bitch shield” or “indicator of interest” - is built upon this idea.

This is an error of pseudoscience, as much a cousin of skull shape determining personality as it is an unloved child of the neoliberal doctrine of rational self-interest. It’s dangerous, too. It bleeds into the wider “men’s rights movement”, and to places like reddit’s nightmarish r/theredpill sub, where terms like alpha are a bedrock of the lingo and women are seen (without apparent awareness of the contradiction) as both intentionally disrespectful of men and witless automatons in thrall to their genetic programming. Women who deny men their due are feminists, and they must be feminists not because they value themselves but because they're broken, and hate men. It's a catch-all justification that reframes any female action that isn't male-centred as morally wrong: women are bitches, because they are.

It’s a mess, of course. At its root is the idea that the hunter-gatherer societies that existed before the Agricultural Revolution reflect our primitive, and undeniable, nature. That the mating rituals of 200,000 years ago are still there, in our bones.

There is, though, no rule for ape social structure. Gorillas live in troops of around a dozen individuals with a clearly-defined male leader, who earns his position based on strength. Chimpanzees have larger communities of twenty or more individuals, each with a position in a hierarchy that is subject to a kind of ape politics. Orangutans live alone. Bonobo society is polygamous - they mate with each other near-indiscriminately, bonding with each other through both heterosexual and homosexual sex. Males get their social status from the status of their mothers, and some believe that bonobo society is matriarchal. They are capable of empathy and altruism.

In contrast, we can be reasonably sure that prehistoric human societies were non-hierarchical, egalitarian and cooperative, as are the majority of today's hunter-gatherer societies that have survived, and that human nature still tends towards these instincts. They - and we’re not only talking homo sapiens here, but possibly also antecedents like homo erectus - are believed to have had strong ties beyond their bloodline, with individuals in a group caring for children who were not their own. Members of a society who were reproductively useless - such as women too old to bear more children - would have still been valued, as humanity was apparently not synonymous with reproduction or social status. Early art venerated the female, not male, form, and so matriarchal societies may have been common. As kinship was not the main motivation for cooperation, it meant language, technology and friendships spread within and between groups more easily. From computer modelling of social interaction, it appears that egalitarianism may be an inevitable consequence of human-level intelligence.

All of which is to say that if you’re going to do a dumb thing like resort to an is-ought fallacy to justify your sexism - should we start calling it scientific sexism, or is that too formal and dignified a label? - then at least get the first part right.

Research into what makes a human attractive is a bit strange, actually. Spraying yourself with a love phermone isn't going to work, but there is some element of smell involved. There's the aesthetics of body shape, and the degree to which intelligence plays a role. A model of the 1930s looks very different to a model of the 2010s - to say nothing of the myriad norms of gender and sexuality that exist in different communities around the world - so there must be something that shapes how we fancy people, but the nature/nurture interaction here is a foggy one. Weird Science's compliant superwoman is, I'm afraid to say, a fantasy.

(If we ever invent time travel, let's use it for something productive: drop pick-up artists in 17th century London, 7th century Pyongyang, 8th century Caracol and 14th century Timbuktu, give them a phrasebook, and let them test what really works.)

This might seem a bit of a fool’s errand, pointing out that self-help gurus - gasp - make stuff up. Yet, it bleeds. The days after the Isla Vista shooting, as PUAHate closed down and its members spread out to colonise other chatrooms and forums, there was debate about whether it was either a result of mental illness or a misogynist hate crime influenced by social pressures. The two are not mutually-exclusive. The widespread acceptance of the inferiority of other human beings can have terrible, unforeseen effects in shaping the people who grow to believe it. Reduce Africans to stupidity and strength, and it is a short leap to asserting a claim over them; reduce women to their genitals and "tribal" impulses, and it is a short leap to asserting a claim over them. After all, that's what an alpha has every right to do.

Amateur pick-up artist meetings, where they can swap tips and tricks, are known as "lairs". I've never been sure if it's really tongue-in-cheek or not.

Ian Steadman is a staff science and technology writer at the New Statesman. He is on Twitter as @iansteadman.

Photo: Getty
Show Hide image

The moonwalkers: what it's like to belong to the world's most exclusive club

"The blue and the white and the brown just hung in the blackness of space."

It’s been almost 50 years since man first walked on the moon – and there were only a grand total of six missions.

From 1969 until 1972, as humanity reached out into space, these men – and they were all men – were at the forefront of scientific research and discovery.

But in 2017, the six survivors – now with a combined age of 505 – are the rare members of an exclusive club. The other six moonwalkers have already passed away.

Astronaut Buzz Aldrin was on Apollo 11, Charlie Duke was on Apollo 16 and Harrison "Jack" Schmitt was an Apollo 17 moonwalker. For the first time, at the Starmus festival in Trondheim, Norway, the three have come together to discuss their experience.

The three share “a special relationship, no question about it”, according to Duke. He tells me: “Our experiences are different but they’re the same in so many respects.”

Aldrin – unable to appear in person due to doctor’s orders – quips on camera from his home in Florida that President Dwight Eisenhower was advised that they should send a philosopher or maybe a poet up. His response, possibly apocryphal, came: “No, no - I want success."

As a result, it is up to these scientists to find the words to describe the off-Earth adventure which is the defining event of a moonwalker's life. 

A poetic description comes from Texan resident Duke. First and foremost a test pilot, his interest in space was piqued by the launch of Sputnik, the first artificial satellite, in 1957. He joined Nasa in 1966.

Now 81, Duke served as mission control support throughout many Apollo missions, most notably as the voice of Capsule Communicator when Neil Armstrong and Aldrin landed on the Moon in 1969.

He tells me: “Once we left Earth’s orbit, we turned our spaceship around and there was the whole Earth 40,000km away.

“The blue and the white and the brown just hung in the blackness of space. That contrast between the vivid blackness and the bright Earth – this jewel of Earth I like to call it - was right there.”

Aldrin started his career as a mechanical engineer, before joining up as a jet fighter in the US Air Force during the Korean War.

His gung-ho spirit and enthusiasm for space have not deserted him even at the age of 87 – he appears onscreen at the festival wearing a "Get your ass to Mars" T-shirt.

The most memorable experience for him came when he congratulated Neil Armstrong, the first of the team to walk on the moon (he died in 2012). But in the lunarscape, memories get confused – the men remember the moment differently.

“After the landing, I looked over at Neil, and we smiled. I remember patting him on the back and he remembers shaking hands. So here were two first-hand witnesses and we couldn’t agree on what actually happened when we got there.”

For Aldrin, the significance of the moonwalk was looking at the moon’s surface from close-up – the lunar soil, or regolith – and what happened when an astronaut's boot stepped onto it. 

“It was so remarkable, the way that it retained its exact form,” he marvels, 48 years on.

Aldrin's fascination with the moon's surface was shared by Schmitt, the 12th, and so far, last, man to walk on the Moon. A trained geologist, he was also the first scientist to do so.

In Schmitt's case, the rocky surface of the moon was enough to draw him into lunar research, which he still conducts at the age of 81.

“The commander told me as soon as I got out I had to look up and see the Earth," he recalls. "I said ‘Well, chief, you’ve seen one Earth, you’ve seen them all’."

In truth, having spent three days looking at the Earth from his craft, Schmitt’s priority was in looking down at the new surface under his feet.

After landing in a valley deeper than the Grand Canyon, his chief concern was just getting to work collecting samples in a lifesize laboratory.

While the moment on the moon may be the initiation into an elevated celebrity, it is followed quite literally a fall back to earth. 

In his post-Moon life, Duke found God.

“A lot of us have a letdown [afterwards]," he admits. Duke was 36 when he landed on the moon in April 1972. By December, the Apollo programme was over. "In January ’73, the thought occurred to me, ‘what am I going to do now?’"

Achieving his life's ambition before hitting middle age turned out not to be as satisfying as he expected. "Because you’d climbed the top, you got to the ultimate high when you were still a young man - and the drive that took you to the ultimate high was still there," he says. "That was a struggle."

In the years since, Duke has looked at his experience as a religious one. Yet he insists God wasn’t present for him when he touched down on the lunar body.

“The Moon flight was not a spiritual experience," he says. "I didn’t understand the wonder of God’s universe. I was enjoying the beauty and the excitement of this mission.”

The three men agree that Mars is the next step for the future of humanity, but there are safety and speed concerns.

“There is potential important work to be done in better physiological understanding of human exposure to long duration space flight which is going to happen whenever we go to Mars,” says Schmitt.

“Anything we do as human beings that’s productive and worthwhile carries risk, either physical of psychological. Radiation, physiological exposure to weightlessness for long durations, and the danger of landing on a distant planet where the atmosphere is not going to be much help - but you do accept the risk that it might end up as a one-way trip.”

But after all of that - the life, the death, the heartache - Duke says he would go back up there if he could.

“At my age now I wouldn’t volunteer to go to Mars - but I would volunteer for a round-trip to the Moon again.”

Starmus Festival runs in Trondheim until Friday June 23. For more information, visit Starmus.

Kirstie McCrum is a freelance journalist. Follow her @kirstiemccrum.

0800 7318496