Bluster, blandness and poignancy in Morgan Spurlock's One Direction: This Is Us

One Direction's first film manages to balance contradictory versions of its mega-famous subjects to great effect, giving glimpses of both the public and private incarnations of the band members.

One Direction: This Is Us (3D) (PG)
dir: Morgan Spurlock

When the five-piece boy-band One Direction perform in the concert sequences of their first film, they are dwarfed at all times by vast fragmented images of themselves on video screens behind them. This is for the benefit of those fans seated so far back that they’re in a different postcode, but it also provides an ongoing metaphor for fame, which inflates people to many times their natural size while also breaking them into innumerable pieces and dispensing them among their worshippers. The special accomplishment of One Direction: This Is Us is to balance these contradictory versions of its subjects. On one hand, they are pop-culture titans who take in their skinny-jeaned stride a show in Mexico City before an audience of 65,000. On the other, they hide mischievously inside wheelie bins, loll around hotel suites in their pants and wonder aloud why Japan isn’t hotter when it sits, after all, slap-bang next to Australia.

The film intersperses excerpts from live shows with plentiful off-stage footage from the group’s first world tour, as well as a brief recap on their reality TV origins for those of us who haven’t watched The X Factor since the days of Peters & Lee. In that way, it works as both primer and fan-club memorabilia. There are childhood snaps and TV footage from a bygone era (i.e 2010). An extra-camp Simon Cowell, hands draped over a dainty teacup, explains how the fans propelled One Direction beyond their bronze finish in the X Factor final and into mega-stardom, but not how he manages to forge a centre parting in his busby-like hairdo.

Morgan Spurlock, who made his name directing gimmicky docu-comedies including Super Size Me, has a lot of fun with the disparity between the public and private incarnations of the band members. One, Liam, returns to the family home only to be spooked by a full-sized cardboard standee of himself, which his parents have installed in his room. What do you mean, “only a mother could tell them apart”? On the contrary, another miracle of Spurlock’s movie is that it brings to life as individual personalities these men who until now seemed to the uninitiated like little more than advertisements for maximum-hold hair product, with bodies attached.

Apart from Liam (big lug, credulous, sincere), let me introduce you to Niall (chirpy blonde goofball) and Zayn (brooding matinée-idol type). Less quirky is Louis, who has a touch of Stepford about him. But there’s always the rakish Harry, the band’s Lennon, prone to larking around during photo-shoots (“Do a normal one, please, Harry!”) but aware of when to hang back, say nothing, bide his time. He has a dry wit, too: contemplating the days when it seemed Zayn might be ejected from the group, he says, “Imagine:  Niall would have had to be the mysterious one.” (That’ll be Niall who farts in the tour bus, then denies it.)

Harry’s timing and fashion sense – he can carry off a trenchcoat while his bandmates slum it in hoodies – make it easy to imagine him in a members’ club in middle-age, though he must be wary of becoming the next Alex James. Come to think of it, that’s sage advice for anyone.

In touching on the neuroses of life in an unimaginably successful teen-bait chart act, One Direction: This Is Us doesn’t kill the monster in the manner of Head, the 1968 Monkees film which deconstructed the pop dream. But neither does it merely feed that monster; truer to say the film approaches it with the deepest curiosity, sometimes venturing inside the cage, elsewhere recoiling and prodding it with a stick. A recurring theme is the group’s amazement at how precisely they can modulate the behaviour of many thousands of strangers. To prove that One Direction have the most dedicated fans in the world, Niall rises at one point from the chair where he is being interviewed, bounces across the silent hotel room and throws open the window, where a swelling roar announces itself from the streets below. Spurlock wisely confines this all to one unbroken shot, like a conjuring trick, and the effect is reprised again and again—most spectacularly when the band peeks over the top of the Arena di Verona at thousands of fans whose volume they can raise or lower with the tiniest gesture.

It’s easy to see a strong sexual element here: five young men controlling the temperature of an entire city’s female pubescent population with a mere flick of their wrists. But the situation plays in reverse too. The ravenous young women have the upper hand when they make it impossible for the group to leave a tiny Amsterdam sportswear shop. “One of ‘em tried to grab me ear,” laughs Liam, with the same degree of amused confusion with which the band greet the prospect of miso soup.

If the scenes of hysteria align One Direction: This Is Us with Richard Lester’s A Hard Day’s Night, the picture’s melancholy undercurrent brings it closer to a more emotionally conflicted pop movie such as the insightful In Bed with Madonna – and not only because Martin Scorsese, bringing his daughter backstage at Madison Square Garden to meet One Direction, offers the most awkward celebrity compliment since Kevin Costner told Madonna her show was “neat.” Generous screen time is given to One Direction Snr – the group’s parents, that is – who pine for their sons as if they’ve just departed for the trenches. The fathers seem almost fearful of how their boys will have changed once they return from the theatre of war, or in this case, sixteen nights at the O2 Arena. (That place can be nasty. Have you seen what they ask for a hot dog?)

There is plenty of room for contemplation from the musicians themselves. During a staged camping trip, they ponder whether they will always be friends, and how strange it is that one day they won’t be doing “this” any more. Liam worries that people only like him because he’s a celebrity, while Harry points out that being called famous is no match for being considered a nice guy. It’s awfully poignant – like seeing the realisation of mortality dawning on a puppy’s face – and it tempers sweetly the bluster of the live shows, the blandness of the songs.

The band’s ambivalence about fame is expressed most piercingly during those digressions in which they dress in disguise to mill among their admirers, safe in the knowledge that no one would want to rip an ear from the head of the elderly, hirsute, overweight or ugly. When Niall dons whiskers and a padded suit to pose as a One Direction-hating security guard showing fans to their seats, he is flirting with what it would feel like to be anonymous, ignored, undesirable. “One Direction are crap,” he rages at the startled concertgoers before making his exit. “All go home!” In common with many parts of this sophisticated movie, it may be fake but that doesn’t make it any less real. 

(L-R) Louis Tomlinson, Liam Payne, Harry Styles, Zayn Malik and Niall Horan of One Direction. Photo: Getty

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

Show Hide image

Doing a Radiohead: how to disappear online

The band has performed an online Houdini in advance of its ninth album – but it’s harder than it looks. 

At the beginning of May, the band Radiohead’s web presence – well, its Twitter, Facebook, and website, at least – went offline.

Lead singer Thom Yorke has repeatedly criticised streaming, and the future of online music in general, and it's clear that his opinion fed into this month's decision to reject social media in favour of sending individual cards to the band's fans in the post. 

However, it’s also a clever publicity stunt in the run up to the rumoured release of the band's ninth album, since it plays into a growing paranoia around the lives we live online, and quite how permanent they are. In reality, though, Radiohead has done a pretty terrible job of disappearing from the internet. Its Facebook and Twitter accounts still exist, and widely available caching services actually mean you can still see Radiohead.com if you so wish. 

These are the steps you’d need to take to really disappear from the internet (and never be found).

Delete your acccounts

Radiohead may have deleted its posts on Facebook and Twitter, but its accounts – and, therefore user data – still exist on the sites. If this was a serious move away from an online presence, as opposed to a stunt, you’d want to delete your account entirely.

The site justdelete.me rates sites according to how easy they make it to delete your data. If you only hold accounts with “easy” rated sites, like Airbnb, Goodreads and Google, you’ll be able to delete your account through what justdelete.me calls a “simple process”. JustDelete.me also links you directly to the (sometimes difficult-to-find) account deletion pages.

Failing that, delete what you can

If, however, you’re a member of sites that don’t allow you to delete your account like Blogger, Couchsurfing or Wordpress, you may be stuck with your account for good. However, you should at least be able to delete posts and any biographical information on your profile.

If this bothers you, but you want to create an account with these sites, Justdelete.me also offers a “fake identity generator” which spits out fake names and other details to use in the signup process.

Go to Google

Search results are the hardest thing to erase, especially if they’re on sites which published your details without your permission. However, thanks to the European Commission “Right to be forgotten” ruling in 2014, you can now ask that certain search results be deleted using this online form.  

Ditch your smartphone

Smartphones tend to track your location and communicate with app and web servers constantly. For true privacy, you’d want to either disconnect your phone from all accounts (including iCloud or Google) or else get a basic phone which does not connect to the internet.

Give out your passwords

The artist Mark Farid decided in October 2015 to live without a digital footprint until April 2016, but was aghast when he realised quite how often our data is collected by our devices. As a result, he decided to live without bank accounts, use a phone without internet connectivity, and use an unregistered Oyster.

When I saw him speak at an event just before his off-grid experiment was due to begin, he announced that he would also be handing out the passwords to all his online accounts to the public. The kind of “bad data” which randomly hacked accounts would show would actually make him less traceable than a radio silence – a bit like how words written over other words mask them more than simply erasing them or scribbling on them would.

Accept that it probably won’t work

Even if you managed all this, the likelihood is that some of your daily activities would still leave a trace online. Most jobs require internet activity, if not an internet presence. Bank accounts are, let's face it, fairly necessary. And even Radiohead will, I’m willing to bet, reappear on the internet soon after their album arrives.

Barbara Speed is a technology and digital culture writer at the New Statesman and a staff writer at CityMetric.