Gilbey on Film: Disney saves Star Wars from its creator

George Lucas was always the franchise's worst enemy.

It’s been a long time since the words “Star Wars” caused me to experience anything resembling excitement. But the news this week that Disney has plonked down $4.05bn for Lucasfilm, and the rights to make further instalments in the series, prompted from me an unexpected and boyishly shrill bleat of delight. I gave up long ago on the prospect of this franchise producing anything of cinematic worth. With the exception of the excellent second episode, The Empire Strikes Back (yes, yes, chronologically it’s the fifth in the story), the series has zoomed straight from drab (Star Wars, Return of the Jedi) to disastrous (The Phantom Menace), leaving in its wake millions of disillusioned fans—such as the actor Simon Pegg, who has spoken widely of the crushing disappointment of the second trilogy, and of the mistakes made by its creator, George Lucas:

He’s so distrusting of everybody around him; he only trusts himself. That’s a damaging thing for an artist, or for someone who works in a collaborative medium like film. You need to collaborate. Even if you’re an auteur, you still work with other people. In the first three, he clearly had to collaborate. And that’s why those films are better than the last three, when he did it on his own. No one would question him in the end - everyone was frightened of disagreeing with him. When really, he needed someone to say, “Hang on. No, this is a terrible idea.” And he needed to listen to those people. And he just didn’t. So I see it as a bit of a shame; I don’t see him as a villain.

Well, that’s the wonderful news about the Disney buy-out: it removes Lucas from the director’s chair. Lucas was always the Star Wars films’ worst enemy. I realise that without him, they wouldn’t exist. But he was also the man responsible for squeezing the life out of his creation; he lost touch quickly with Star Wars as entertainment and began to prize it only as collateral. And that’s long before we even get around to contemplating his cavalier selling-off of its characters to advertise electrical appliances and mobile phone networks.

With Disney in charge of Star Wars, there is, suddenly, a new hope. Lucas will still serve as creative consultant on the subsequent movies in the series - the first of which will be released in 2015, with more to follow every two or three years. But with the presidency of Lucasfilm handed over to Kathleen Kennedy, Steven Spielberg’s producer for 30 years, the field is open for some original and adventurous talents to collaborate on the unthinkable: a watchable, even thrilling new Star Wars film. I believe Disney and Kennedy will be mindful of the widespread criticisms levelled at the last three episodes, and will seek to reinvigorate the franchise with a complete talent transplant. There’s no danger of tarnishing the brand - the brand is creatively defunct. Now is the time for the sort of boldness that led Lucas to launch Star Wars into a sceptical marketplace the first time around.

It can’t be a coincidence that The Empire Strikes Back represented one of only two occasions on which Lucas entrusted the series to another director. (In that case, it was Irvin Kershner; the less successful Return of the Jedi, which erred just the wrong side of the movie/toy commercial divide, went to Richard Marquand.) Empire also benefited undoubtedly from other, more playful hands at the typewriter: Leigh Brackett (whose credits included The Big Sleep, Rio Bravo and The Long Goodbye) and Lawrence Kasdan (who also scripted Raiders of the Lost Ark and Return of the Jedi, and made his own directing debut with Body Heat).

The resurrection in recent years of Batman and James Bond has demonstrated that the reboot approach can pay dividends, artistically and commercially. If Disney has any sense, it will set its sights on pulling off the same species of reinvention, bringing back to the fold the old fans and their children (and grandchildren). I probably don’t need to say that there’s no place in the new Star Wars for Jar-Jar Binks. But now I’ve said it anyway just to be on the safe side.

George Lucas (right) with Disney CEO Bob Iger (Photograph: Getty Images)

Ryan Gilbey is the New Statesman's film critic. He is also the author of It Don't Worry Me (Faber), about 1970s US cinema, and a study of Groundhog Day in the "Modern Classics" series (BFI Publishing). He was named reviewer of the year in the 2007 Press Gazette awards.

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Why does food taste better when we Instagram it?

Delay leads to increased pleasure when you set up a perfect shot of your dinner.

Been on holiday? Take any snaps? Of course you did – but if you’re anything like me, your friends and family didn’t make it into many of them. Frankly, I can only hope that Mr Whippy and I will still be mates in sixty years, because I’m going to have an awful lot of pictures of him to look back on.

Once a decidedly niche pursuit, photographing food is now almost as popular as eating it, and if you thought that the habit was annoying at home, it is even worse when it intrudes on the sacred peace of a holiday. Buy an ice cream and you’ll find yourself alone with a cone as your companion rushes across a four-lane highway to capture his or hers against the azure sea. Reach for a chip before the bowl has been immortalised on social media and get your hand smacked for your trouble.

It’s a trend that sucks the joy out of every meal – unless, that is, you’re the one behind the camera. A new study published in the Journal of Personality and Social Psychology suggests that taking pictures of food enhances our pleasure in it. Diners at the food court of a farmers’ market in Philadelphia were asked either to photograph their meal or to eat “as you normally would”, then were questioned about how they found it. Those in the photography group reported that not only did they enjoy their meal more, but they were “significantly more immersed in the experience” of eating it.

This backs up evidence from previous studies, including one from this year in the Journal of Consumer Marketing, which found that participants who had been asked to photograph a red velvet cake – that bleeding behemoth of American overindulgence – later rated it as significantly tastier than those who had not.

Interestingly, taking a picture of a fruit salad had no effect on its perceived charms, but “when descriptive social norms regarding healthy eating [were] made salient”, photographing these healthier foods did lead to greater enjoyment. In other words, if you see lots of glossy, beautifully lit pictures of chia seed pudding on social media, you are more likely to believe that it’s edible, despite all the evidence to the contrary.
This may seem puzzling. After all, surely anything tastes better fresh from the kitchen rather than a protracted glamour shoot – runny yolks carefully split to capture that golden ooze, strips of bacon arranged just so atop plump hemispheres of avocado, pillowy burger buns posed to give a glimpse of meat beneath. It is hardly surprising that 95 million posts on Instagram, the photo-sharing site, proudly bear the hashtag #foodporn.

However, it is this delay that is apparently responsible for the increase in pleasure: the act of rearranging that parsley garnish, or moving the plate closer to the light, increases our anticipation of what we are about to eat, forcing us to consider how delicious it looks even as we forbid ourselves to take a bite until the perfect shot is in the bag. You could no doubt achieve the same heightened sense of satisfaction by saying grace before tucking in, but you would lose the gratification that comes from imagining other people ogling your grilled Ibizan sardines as they tuck in to an egg mayonnaise at their desk.

Bear in mind, though, that the food that is most successful on Instagram often has a freakish quality – lurid, rainbow-coloured bagel-croissant hybrids that look like something out of Frankenstein’s bakery are particularly popular at the moment – which may lead to some unwise menu choices in pursuit of online acclaim.

On the plus side, if a diet of giant burgers and salted-caramel lattes leaves you feeling queasy, take heart: if there is one thing that social media likes more than #avotoast, it is embarrassing oversharing. After a week of sickening ice-cream shots, a sickbed selfie is guaranteed to cheer up the rest of us. 

Felicity Cloake is the New Statesman’s food columnist. Her latest book is The A-Z of Eating: a Flavour Map for Adventurous Cooks.

This article first appeared in the 25 August 2016 issue of the New Statesman, Cameron: the legacy of a loser