http://www.newstatesman.com/writers/susan_marchant-haycox en http://images.newstatesman.com/users/avatars/susan-marchant-haycox.jpg http://www.newstatesman.com/writers/susan_marchant-haycox http://www.newstatesman.com/politics/2007/07/gordon-brown-image-role http://www.newstatesman.com/politics/2007/07/gordon-brown-image-role Mon, 16 Jul 2007 11:12:49 GMT Susan Marchant-Haycox Gordon Brown's new role means he must work quickly to put over a more polished image, writes psychologist Susan Marchant-Haycox

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