http://www.newstatesman.com/writers/eva_pascoe en http://www.newstatesman.com/200007100076 http://www.newstatesman.com/200007100076 Mon, 10 Jul 2000 12:00:00 GMT Eva Pascoe Eva Pascoe, the woman who founded Britain's first internet cafe and now spearheads the net strategy for the giant fashion group Arcadia, asks us to look beyond the high heels and blonde hair

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