Facebook Home launches to eat Google's lunch

The company has rolled out a replacement for the Android home screen.

Facebook announced its long-awaited foray into smartphone development last night with Facebook Home, a replacement skin for Android phones.

Phones with Home installed have pervasive integration with the social network, as well as a user interface that clearly takes heavy cues from Facebook's universal design manual. As well as a traditional, app-led home screen, you can have messages – both Facebook chat and SMS – on the front page, and the lock screen displays photos and stories from your News Feed full-screen on your device. "Liking" is, of course, built-in.

It's an entry in to a competitive market from an oblique angle, but one which could work well for the company. Expectations before the event were that Facebook would announce new hardware, or, failing that, a forked version of Android which would be marketed as a Facebook OS. Doing either of those – roughly paralleling Apple and Microsoft's tactics in the smartphone market, respectively – would have required a considerably greater outlay than Home did, and may not have had commensurate benefits.

That's not to say Facebook was skimping on the hardware front. The launch also featured the reveal of the HTC First, as the phone company teamed up with Facebook to get the rights to build the "First" (get it?) phone with Facebook Home built-in as its core skin.

The First is clearly a mid-range Android device – HTC isn't going after the iPhone 5 and Galaxy S4 with this – but that could be in Facebook's best interests. Home is something the company wants to be in as many pockets as possible, and the more low-end devices it runs on, the closer it will be to achieving that aim. And the benefits to HTC are obvious as well; once you drop below the top end, differentiating any particular Android device from the scores of others with roughly the same specs gets difficult. Home could be a big deal in clearing that hurdle.

But the most interesting possibility for Facebook is that, by stopping short of developing their own version of Android, they've created something which can be installed with ease on nearly any Android phone. It provides the company with far deeper hooks into a user's life than just installing an app would, without a significantly higher hurdle to leap.

And, of course, where Facebook goes, advertising follows. At the launch, Mark Zuckerberg confirmed that "there are no ads in this yet, [but] I'm sure that one day there will be". It fits with the Facebook ethos that sees ads as just another type of content, which users should see with equal prominence in their news feed to the status – but when that "feature" is rolled out, expect some grumbles.

But an oblique entry into a crowded field doesn't make Facebook any less of a threat to the companies currently in the lead – and that goes double for Google, which really should be quaking in its boots at this move. The search giant's entire reason for making Android is to use it to harvest data and sell ads to mobile users. Home is clearly an attempt to eat Google's lunch in that regards, without taking on the expense burden of actually having to develop and maintain an operating system. Eventually, the two companies will surely come to a head over that – and I wouldn't like to make bets on who will walk away victorious.

Facebook Home on an HTC First. Photograph: Facebook

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Young voters lost the referendum but they still deserve a future

It's time to stop sneering at "crap towns" and turn them into places young people want to stay. 

What a horror show. A land-slide 75 per cent of young people voted in favour of Europe. The greater numbers of the over 65s met that force with 61 per cent against. Possibly the greatest divide in our country turned out to be not gender, not race, not even party politics, but age. The old and the young faced off about how to run our country, and the young lost. 
 
What have we done to our future? Well, whatever happens now, leadership is required. We can’t afford to have the terms of the debate dictated by Brexiters who looked as shocked at the mess they have made as Stronger-Inners are distraught. We can’t afford to wallow either. Young people across this country today are feeling worried and let down – failed by all of us - because when their future was on the line, we were unable to secure it. We – those who believe we achieve more by our common endeavour - all feel that deep worry, and all share in that shame.

How we should all rue the choice not to allow 16 and 17 year olds to vote. And quickly re-ignite the campaign for votes at 16.

But young people don’t need our worry or our pity or our shame. They need a better chance and we need to give them one. I believe passionately that the future for this country was as a leader in Europe, but that does not mean we give up on our future now. For Labour, the challenge now is to work out how we can build a better future for all our people and communities. The sky has not fallen. The UK is still a rich country.

Beat recession with better housing

Let’s start with housing and development. It is no longer good enough to simply set targets with no possibility of meeting them. The housing crunch has killed off the chance of owning a home for many young people, and left thousands at the mercy of cripplingly expensive rent.  The housing market is broken and we need to build much faster in high growth areas like London and Manchester at the same time investing in restoring low quality housing in our northern towns, in Scotland, Wales and in Northern Ireland. 

In policy terms, we should be asking the Local Government Association, the Infrastructure Commission, and the construction industry itself, to collaborate on a counter-Brexit house building plan with a focus on areas where there is a clear market failure. We could get a champion of industry and construction such as my old Network Rail boss, Sir John Armitt, to be in charge, and lead a national mission to build and rebuild homes.

In the last parliament, Osborne first tried the "tighten our belts" approach to speeding up growth. He failed, and then tried plan B: investment for growth. Now we have the possibility of another recession on the cards and may well need to use investment to stop our economy grinding to a halt. Now - or possibly sooner - would be an excellent time for a national building project like this housing plan.

Stop sneering at "crap towns"

On economic development, it is clear that Labour needs a strategy for giving our northern towns an economic future and linking them up with the modern economy. When cities grow, and towns fall behind, those towns are a breeding ground for frustration. This is not just about cuts, it is about the uneven distribution of the benefits of globalisation. The Brexit vote was centred around areas that justifiably feel they have lost from the last decades. We need to make sure they win from the years ahead.

For far too long, there has been a sneering "crap towns" attitude. These places can offer good housing, community, and a decent life. But the problem there is work. In many of our towns, there is too little to do that can offer a young person a career tomorrow as well as a shift today.

Because, as it happens, the biggest driver of low pay tends to be skill level, not immigration. 

Teach the skills we need

Of course we should stop exploitation of migrant workers who undercut others. Let's tell firms that use exploitative agencies they can't work for the Government. But you can’t raise wages without changing the structure of the labour market. It’s not just about replacing one set of workers with another - you have to raise the level of wages that those workers can command. Because the truth about work in too many places is that most of the jobs available are either those with the low status of care work (though it may be highly-skilled work), or industries with a high volume of low-skilled work such as retail and hospitality. But from there, there’s nothing to move on to. The brain drain to cities has consequences.

Leaving Europe will shut off economic opportunity across the country to many young people.  Frankly, we owe it to them to work like demons to offer them something better closer to home.

We need a social partnership for skills and work. The Confederation of British Industry and the Trades Union Congress working together to deliver an urgent plan for training and career progression in the towns with stagnant labour markets and low skills. We need to find a way to stop the brain drain that sucks the talent out of the places that need it the most, using the experience of programmes like Teach First. When the best people feel they have no reason to return to where they grow up, it is both a sign of a deep problem and also demoralising evidence of decline for those left behind.

And our new metro-mayors must pay as much attention to the towns in their region as well as the city centre. No one left out, no one’s local shops lying empty whilst a city down the road flourishes. And no schools failing, either.

It is undeniable that people voted for change in the referendum. The problem is that the change they voted for will do little to solve the problems they face. Labour’s role is not just to point this out, but to offer a vision of real meaningful change. 

Not easy, perhaps. But one thing is for certain, mouthing platitudes about "hearing concerns"and offering only symbolic gestures has been tested to destruction. People deserve better and we need to offer it to them.

Alison McGovern is the Labour MP for Wirral South

Alison McGovern is Labour MP for Wirral South.