Europe wobbles…

Italy, Spain and Cyprus all strike fear into the hearts of economists.

The Eurozone is heating up again, as the realisation dawns that previous settlements were merely uneasy hiatuses.

The immediate problem is Cyprus, which finds itself on the verge of default due to contamination from Greece. The country, a small island nation in the Mediterranean, has close historical and financial links with crisis-stricken Athens, and was forced to seek aid from the EU last year. Last month, the Wall Street Journal's Stephen Filder received confirmation in Davos from Olli Rehn, the EU's economics commissioner, a rescue program for the country will require "substantially reducing government and bank debt" — in other words, a default.

Such a default will be problematic, because Cyprus, more so than most troubled Eurozone countries to date, operates as an off-shore banker for many of the world's super-rich — particularly, in this case, Russians. The country is likely to find itself stuck between two unpalatable options: either safeguarding its banking sector from losses by imposing huge burdens on its populace, or risking a run on the banks from overseas as foreign depositors try to get their money out.

There had been hope that the country may be able to get a bailout from the EU without causing too much damage to its domestic banking operation, but over the weekend, that became less likely. The SPD, the German opposition party, pushed for the country to be forced to consolidate its banks before any bailout would be agreed. According to Reuters, Merkel needs the support of the SPD to pass any bailout through the Bundestag (and of course, the EU needs the support of Germany before any bailout can go ahead) so this objection carries real weight.

The Cypriot problem is nasty, but largely internal; the country is too small to have any real contagion effects. The same cannot be said of Italy and Spain, both of which are sources of increased uncertainty.

In Italy, Silvio's back! The former prime minister — who, if he were anyone else, would surely be the "disgraced" former prime minister — is running for office on a platform of tax cuts (€4bn of them) over austerity. His coalition is in second place right now to the centre-left grouping, but its standing is improving — and the markets appear to be getting jumpy at that fact.

Berlusconi is being hampered by the fact that he no longer controls Italian media in the way he used to, but even so, a win for him is still alarmingly possible. (Regardless of the effect of deficit-funded tax-cuts on national economies, Berlusconi is unlikely to plough a viable economic course for Italy).

And in Spain, prime minister Mariano Rajoy has been accused of running an illegal slush fund. Yesterday afternoon, Rajoy issued a not-entirely-convincing rebuttal, telling a joint press conference with Angela Merkel that:

I repeat what I said Saturday: everything that has been said about me and my colleagues in the party is untrue, except for some things that have been published by some media outlets.

Merkel, "visibly upset", was also asked about the corruption allegations, and emphasised that "what is important is the relationship between the two governments".

Whatever happens to Rajoy, Berloscuni, and even Cyprus, the flurry of attention and fear generated by what ought to be business as usual for politics (except, maybe, the Cyprus problem) demonstrates how uneasy the situation in Europe remains. While we haven't heard a huge amount about the crisis recently, as the big minds in economics get distracted by talk of robots (not that the potential problems there aren't huge either), the situation is by no means fixed. The continent remains in much the same straits as Britain, but with the added straightjacket of a unified currency and intransigent Germany dampening hope.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA