Blogging is better than Fleet Street Fox's journal of branding

Are there any bloggers who write stuff because they want to write stuff?

So Fleet Street Fox was someone called Susie Boniface all along. Who knew? Oh, everyone.

Apparently it’s a big deal that the formerly anonymous (while not being tremendously anonymous) blogger has outed herself and is now herself, rather than not being herself, while still being very much herself. (There’s a book out. I see.)

The mysterious Fleet Street Faux, it turns out, wasn’t all that mysterious to people in the know, despite claims that she would have lost her job if she had been unmasked. (I didn’t know, but I’ve never been in the know.)  Still, it was a nice branding exercise I guess.

FSF has shown vulpine cunning when it comes to spotting a gap in the market, though: there hasn’t been a half-articulate figure defending the tabloid press for ages. Kelvin "The Truth" Mackenzie clung on for as long as he could as the bluff, disingenuous voice of the common White Van Geezer who likes tits, football and right-wing views. The spivvy hack Paul McMullen cut a rather unloveable figure as he gamely attempted to defend the redtops at the height of Leveson, lurking in the shadows in his battered cream suit like a rather forlorn Sidney Stratton. That only leaves Janet Street-Porter to be wheeled out whenever you need a quote from someone to present the “I say let em crash” counterpoint which news programmes deem it necessary to provide as equivalence to anything slightly rational.

Enter FSF The Brand, then, to fill that void and tell us that we’ve got it all wrong, and the tabs are all right. At least Mackenzie isn’t getting on telly as much, but this well-trodden path from "anonymous insider" to "person who pops up on Newsnight with apparently surprising and contradictory opinions" has happened so many times now that it’s become a bit of a cliché. You see people all over the blogosphere painstakingly setting themselves up as these brands ahead of the long-anticipated big reveal.

It seems a far cry from the days when blogging was supposed to change the world; when we were part of some kind of glorious revolution in which the masses would finally take over control of the Fourth Estate. (I’m pretending, here, that there was some kind of golden age of blogging where it wasn’t a cavalcade of oddballs and losers, and we all wrote things out of the goodness of our hearts. Run with that, if you can.)

Perceptive readers may have noticed that I was an anonymous blogger myself. This is true, although I never really had any endgame in mind; I certainly have no desire to cover my genitals in chum and dangle them into the sharky waters of a career as a media pundit. I can think of few worse fates for me, or the rest of the world, than that.  

So what’s my problem? Well, for one thing I think blogging is about more than trying to get your face on telly. If you want to write, write; if you want to be famous, do something worthwhile. There’s a whole world of wonderful blogs and exciting writers out there who’ve been completely ignored by the mainstream by dint of their lack of self-promotion. I think that’s such a huge shame, because some of the very best writers around are online, and not necessarily shouting from the rooftops about how great they are.

Come on, we’re better than this. Blogging is better than the Guidos or the Fleet Street Foxes of this world. Surely there are bloggers who write stuff because they want to write stuff, not because they’d rather fashion some kind of cobbled-together media whack-a-mole career out of it. Please? Someone prove me wrong. 

Patrolling the murkier waters of the mainstream media

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Donald Trump's healthcare failure could be to his advantage

The appearance of weakness is less electorally damaging than actually removing healthcare from millions of people.

Good morning. Is it all over for Donald Trump? His approval ratings have cratered to below 40%. Now his attempt to dismantle Barack Obama's healthcare reforms have hit serious resistance from within the Republican Party, adding to the failures and retreats of his early days in office.

The problem for the GOP is that their opposition to Obamacare had more to do with the word "Obama" than the word "care". The previous President opted for a right-wing solution to the problem of the uninsured in a doomed attempt to secure bipartisan support for his healthcare reform. The politician with the biggest impact on the structures of the Affordable Care Act is Mitt Romney.

But now that the Republicans control all three branches of government they are left in a situation where they have no alternative to Obamacare that wouldn't either a) shred conservative orthodoxies on healthcare or b) create numerous and angry losers in their constituencies. The difficulties for Trump's proposal is that it does a bit of both.

Now the man who ran on his ability to cut a deal has been forced to make a take it or leave plea to Republicans in the House of Representatives: vote for this plan or say goodbye to any chance of repealing Obamacare.

But that's probably good news for Trump. The appearance of weakness and failure is less electorally damaging than actually succeeding in removing healthcare from millions of people, including people who voted for Trump.

Trump won his first term because his own negatives as a candidate weren't quite enough to drag him down on a night when he underperformed Republican candidates across the country. The historical trends all make it hard for a first-term incumbent to lose. So far, Trump's administration is largely being frustrated by the Republican establishment though he is succeeding in leveraging the Presidency for the benefit of his business empire.

But it may be that in the failure to get anything done he succeeds in once again riding Republican coattails to victory in 2020.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.