Blogging is better than Fleet Street Fox's journal of branding

Are there any bloggers who write stuff because they want to write stuff?

So Fleet Street Fox was someone called Susie Boniface all along. Who knew? Oh, everyone.

Apparently it’s a big deal that the formerly anonymous (while not being tremendously anonymous) blogger has outed herself and is now herself, rather than not being herself, while still being very much herself. (There’s a book out. I see.)

The mysterious Fleet Street Faux, it turns out, wasn’t all that mysterious to people in the know, despite claims that she would have lost her job if she had been unmasked. (I didn’t know, but I’ve never been in the know.)  Still, it was a nice branding exercise I guess.

FSF has shown vulpine cunning when it comes to spotting a gap in the market, though: there hasn’t been a half-articulate figure defending the tabloid press for ages. Kelvin "The Truth" Mackenzie clung on for as long as he could as the bluff, disingenuous voice of the common White Van Geezer who likes tits, football and right-wing views. The spivvy hack Paul McMullen cut a rather unloveable figure as he gamely attempted to defend the redtops at the height of Leveson, lurking in the shadows in his battered cream suit like a rather forlorn Sidney Stratton. That only leaves Janet Street-Porter to be wheeled out whenever you need a quote from someone to present the “I say let em crash” counterpoint which news programmes deem it necessary to provide as equivalence to anything slightly rational.

Enter FSF The Brand, then, to fill that void and tell us that we’ve got it all wrong, and the tabs are all right. At least Mackenzie isn’t getting on telly as much, but this well-trodden path from "anonymous insider" to "person who pops up on Newsnight with apparently surprising and contradictory opinions" has happened so many times now that it’s become a bit of a cliché. You see people all over the blogosphere painstakingly setting themselves up as these brands ahead of the long-anticipated big reveal.

It seems a far cry from the days when blogging was supposed to change the world; when we were part of some kind of glorious revolution in which the masses would finally take over control of the Fourth Estate. (I’m pretending, here, that there was some kind of golden age of blogging where it wasn’t a cavalcade of oddballs and losers, and we all wrote things out of the goodness of our hearts. Run with that, if you can.)

Perceptive readers may have noticed that I was an anonymous blogger myself. This is true, although I never really had any endgame in mind; I certainly have no desire to cover my genitals in chum and dangle them into the sharky waters of a career as a media pundit. I can think of few worse fates for me, or the rest of the world, than that.  

So what’s my problem? Well, for one thing I think blogging is about more than trying to get your face on telly. If you want to write, write; if you want to be famous, do something worthwhile. There’s a whole world of wonderful blogs and exciting writers out there who’ve been completely ignored by the mainstream by dint of their lack of self-promotion. I think that’s such a huge shame, because some of the very best writers around are online, and not necessarily shouting from the rooftops about how great they are.

Come on, we’re better than this. Blogging is better than the Guidos or the Fleet Street Foxes of this world. Surely there are bloggers who write stuff because they want to write stuff, not because they’d rather fashion some kind of cobbled-together media whack-a-mole career out of it. Please? Someone prove me wrong. 

Patrolling the murkier waters of the mainstream media

Photo: Getty
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Scotland's vast deficit remains an obstacle to independence

Though the country's financial position has improved, independence would still risk severe austerity. 

For the SNP, the annual Scottish public spending figures bring good and bad news. The good news, such as it is, is that Scotland's deficit fell by £1.3bn in 2016/17. The bad news is that it remains £13.3bn or 8.3 per cent of GDP – three times the UK figure of 2.4 per cent (£46.2bn) and vastly higher than the white paper's worst case scenario of £5.5bn. 

These figures, it's important to note, include Scotland's geographic share of North Sea oil and gas revenue. The "oil bonus" that the SNP once boasted of has withered since the collapse in commodity prices. Though revenue rose from £56m the previous year to £208m, this remains a fraction of the £8bn recorded in 2011/12. Total public sector revenue was £312 per person below the UK average, while expenditure was £1,437 higher. Though the SNP is playing down the figures as "a snapshot", the white paper unambiguously stated: "GERS [Government Expenditure and Revenue Scotland] is the authoritative publication on Scotland’s public finances". 

As before, Nicola Sturgeon has warned of the threat posed by Brexit to the Scottish economy. But the country's black hole means the risks of independence remain immense. As a new state, Scotland would be forced to pay a premium on its debt, resulting in an even greater fiscal gap. Were it to use the pound without permission, with no independent central bank and no lender of last resort, borrowing costs would rise still further. To offset a Greek-style crisis, Scotland would be forced to impose dramatic austerity. 

Sturgeon is undoubtedly right to warn of the risks of Brexit (particularly of the "hard" variety). But for a large number of Scots, this is merely cause to avoid the added turmoil of independence. Though eventual EU membership would benefit Scotland, its UK trade is worth four times as much as that with Europe. 

Of course, for a true nationalist, economics is irrelevant. Independence is a good in itself and sovereignty always trumps prosperity (a point on which Scottish nationalists align with English Brexiteers). But if Scotland is to ever depart the UK, the SNP will need to win over pragmatists, too. In that quest, Scotland's deficit remains a vast obstacle. 

George Eaton is political editor of the New Statesman.