Blogging is better than Fleet Street Fox's journal of branding

Are there any bloggers who write stuff because they want to write stuff?

So Fleet Street Fox was someone called Susie Boniface all along. Who knew? Oh, everyone.

Apparently it’s a big deal that the formerly anonymous (while not being tremendously anonymous) blogger has outed herself and is now herself, rather than not being herself, while still being very much herself. (There’s a book out. I see.)

The mysterious Fleet Street Faux, it turns out, wasn’t all that mysterious to people in the know, despite claims that she would have lost her job if she had been unmasked. (I didn’t know, but I’ve never been in the know.)  Still, it was a nice branding exercise I guess.

FSF has shown vulpine cunning when it comes to spotting a gap in the market, though: there hasn’t been a half-articulate figure defending the tabloid press for ages. Kelvin "The Truth" Mackenzie clung on for as long as he could as the bluff, disingenuous voice of the common White Van Geezer who likes tits, football and right-wing views. The spivvy hack Paul McMullen cut a rather unloveable figure as he gamely attempted to defend the redtops at the height of Leveson, lurking in the shadows in his battered cream suit like a rather forlorn Sidney Stratton. That only leaves Janet Street-Porter to be wheeled out whenever you need a quote from someone to present the “I say let em crash” counterpoint which news programmes deem it necessary to provide as equivalence to anything slightly rational.

Enter FSF The Brand, then, to fill that void and tell us that we’ve got it all wrong, and the tabs are all right. At least Mackenzie isn’t getting on telly as much, but this well-trodden path from "anonymous insider" to "person who pops up on Newsnight with apparently surprising and contradictory opinions" has happened so many times now that it’s become a bit of a cliché. You see people all over the blogosphere painstakingly setting themselves up as these brands ahead of the long-anticipated big reveal.

It seems a far cry from the days when blogging was supposed to change the world; when we were part of some kind of glorious revolution in which the masses would finally take over control of the Fourth Estate. (I’m pretending, here, that there was some kind of golden age of blogging where it wasn’t a cavalcade of oddballs and losers, and we all wrote things out of the goodness of our hearts. Run with that, if you can.)

Perceptive readers may have noticed that I was an anonymous blogger myself. This is true, although I never really had any endgame in mind; I certainly have no desire to cover my genitals in chum and dangle them into the sharky waters of a career as a media pundit. I can think of few worse fates for me, or the rest of the world, than that.  

So what’s my problem? Well, for one thing I think blogging is about more than trying to get your face on telly. If you want to write, write; if you want to be famous, do something worthwhile. There’s a whole world of wonderful blogs and exciting writers out there who’ve been completely ignored by the mainstream by dint of their lack of self-promotion. I think that’s such a huge shame, because some of the very best writers around are online, and not necessarily shouting from the rooftops about how great they are.

Come on, we’re better than this. Blogging is better than the Guidos or the Fleet Street Foxes of this world. Surely there are bloggers who write stuff because they want to write stuff, not because they’d rather fashion some kind of cobbled-together media whack-a-mole career out of it. Please? Someone prove me wrong. 

Patrolling the murkier waters of the mainstream media

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Could Jeremy Corbyn still be excluded from the leadership race? The High Court will rule today

Labour donor Michael Foster has applied for a judgement. 

If you thought Labour's National Executive Committee's decision to let Jeremy Corbyn automatically run again for leader was the end of it, think again. 

Today, the High Court will decide whether the NEC made the right judgement - or if Corbyn should have been forced to seek nominations from 51 MPs, which would effectively block him from the ballot.

The legal challenge is brought by Michael Foster, a Labour donor and former parliamentary candidate. Corbyn is listed as one of the defendants.

Before the NEC decision, both Corbyn's team and the rebel MPs sought legal advice.

Foster has maintained he is simply seeking the views of experts. 

Nevertheless, he has clashed with Corbyn before. He heckled the Labour leader, whose party has been racked with anti-Semitism scandals, at a Labour Friends of Israel event in September 2015, where he demanded: "Say the word Israel."

But should the judge decide in favour of Foster, would the Labour leadership challenge really be over?

Dr Peter Catterall, a reader in history at Westminster University and a specialist in opposition studies, doesn't think so. He said: "The Labour party is a private institution, so unless they are actually breaking the law, it seems to me it is about how you interpret the rules of the party."

Corbyn's bid to be personally mentioned on the ballot paper was a smart move, he said, and the High Court's decision is unlikely to heal wounds.

 "You have to ask yourself, what is the point of doing this? What does success look like?" he said. "Will it simply reinforce the idea that Mr Corbyn is being made a martyr by people who are out to get him?"