Blogging is better than Fleet Street Fox's journal of branding

Are there any bloggers who write stuff because they want to write stuff?

So Fleet Street Fox was someone called Susie Boniface all along. Who knew? Oh, everyone.

Apparently it’s a big deal that the formerly anonymous (while not being tremendously anonymous) blogger has outed herself and is now herself, rather than not being herself, while still being very much herself. (There’s a book out. I see.)

The mysterious Fleet Street Faux, it turns out, wasn’t all that mysterious to people in the know, despite claims that she would have lost her job if she had been unmasked. (I didn’t know, but I’ve never been in the know.)  Still, it was a nice branding exercise I guess.

FSF has shown vulpine cunning when it comes to spotting a gap in the market, though: there hasn’t been a half-articulate figure defending the tabloid press for ages. Kelvin "The Truth" Mackenzie clung on for as long as he could as the bluff, disingenuous voice of the common White Van Geezer who likes tits, football and right-wing views. The spivvy hack Paul McMullen cut a rather unloveable figure as he gamely attempted to defend the redtops at the height of Leveson, lurking in the shadows in his battered cream suit like a rather forlorn Sidney Stratton. That only leaves Janet Street-Porter to be wheeled out whenever you need a quote from someone to present the “I say let em crash” counterpoint which news programmes deem it necessary to provide as equivalence to anything slightly rational.

Enter FSF The Brand, then, to fill that void and tell us that we’ve got it all wrong, and the tabs are all right. At least Mackenzie isn’t getting on telly as much, but this well-trodden path from "anonymous insider" to "person who pops up on Newsnight with apparently surprising and contradictory opinions" has happened so many times now that it’s become a bit of a cliché. You see people all over the blogosphere painstakingly setting themselves up as these brands ahead of the long-anticipated big reveal.

It seems a far cry from the days when blogging was supposed to change the world; when we were part of some kind of glorious revolution in which the masses would finally take over control of the Fourth Estate. (I’m pretending, here, that there was some kind of golden age of blogging where it wasn’t a cavalcade of oddballs and losers, and we all wrote things out of the goodness of our hearts. Run with that, if you can.)

Perceptive readers may have noticed that I was an anonymous blogger myself. This is true, although I never really had any endgame in mind; I certainly have no desire to cover my genitals in chum and dangle them into the sharky waters of a career as a media pundit. I can think of few worse fates for me, or the rest of the world, than that.  

So what’s my problem? Well, for one thing I think blogging is about more than trying to get your face on telly. If you want to write, write; if you want to be famous, do something worthwhile. There’s a whole world of wonderful blogs and exciting writers out there who’ve been completely ignored by the mainstream by dint of their lack of self-promotion. I think that’s such a huge shame, because some of the very best writers around are online, and not necessarily shouting from the rooftops about how great they are.

Come on, we’re better than this. Blogging is better than the Guidos or the Fleet Street Foxes of this world. Surely there are bloggers who write stuff because they want to write stuff, not because they’d rather fashion some kind of cobbled-together media whack-a-mole career out of it. Please? Someone prove me wrong. 

Patrolling the murkier waters of the mainstream media

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The rise of the green mayor – Sadiq Khan and the politics of clean energy

At an event at Tate Modern, Sadiq Khan pledged to clean up London's act.

On Thursday night, deep in the bowls of Tate Modern’s turbine hall, London Mayor Sadiq Khan renewed his promise to make the capital a world leader in clean energy and air. Yet his focus was as much on people as power plants – in particular, the need for local authorities to lead where central governments will not.

Khan was there to introduce the screening of a new documentary, From the Ashes, about the demise of the American coal industry. As he noted, Britain continues to battle against the legacy of fossil fuels: “In London today we burn very little coal but we are facing new air pollution challenges brought about for different reasons." 

At a time when the world's leaders are struggling to keep international agreements on climate change afloat, what can mayors do? Khan has pledged to buy only hybrid and zero-emissions buses from next year, and is working towards London becoming a zero carbon city.

Khan has, of course, also gained heroic status for being a bête noire of climate-change-denier-in-chief Donald Trump. On the US president's withdrawal from the Paris Agreement, Khan quipped: “If only he had withdrawn from Twitter.” He had more favourable things to say about the former mayor of New York and climate change activist Michael Bloomberg, who Khan said hailed from “the second greatest city in the world.”

Yet behind his humour was a serious point. Local authorities are having to pick up where both countries' central governments are leaving a void – in improving our air and supporting renewable technology and jobs. Most concerning of all, perhaps, is the way that interest groups representing business are slashing away at the regulations which protect public health, and claiming it as a virtue.

In the UK, documents leaked to Greenpeace’s energy desk show that a government-backed initiative considered proposals for reducing EU rules on fire-safety on the very day of the Grenfell Tower fire. The director of this Red Tape Initiative, Nick Tyrone, told the Guardian that these proposals were rejected. Yet government attempts to water down other EU regulations, such as the energy efficiency directive, still stand.

In America, this blame-game is even more highly charged. Republicans have sworn to replace what they describe as Obama’s “war on coal” with a war on regulation. “I am taking historic steps to lift the restrictions on American energy, to reverse government intrusion, and to cancel job-killing regulations,” Trump announced in March. While he has vowed “to promote clean air and clear water,” he has almost simultaneously signed an order to unravel the Clean Water Rule.

This rhetoric is hurting the very people it claims to protect: miners. From the Ashes shows the many ways that the industry harms wider public health, from water contamination, to air pollution. It also makes a strong case that the American coal industry is in terminal decline, regardless of possibile interventions from government or carbon capture.

Charities like Bloomberg can only do so much to pick up the pieces. The foundation, which helped fund the film, now not only helps support job training programs in coal communities after the Trump administration pulled their funding, but in recent weeks it also promised $15m to UN efforts to tackle climate change – again to help cover Trump's withdrawal from Paris Agreement. “I'm a bit worried about how many cards we're going to have to keep adding to the end of the film”, joked Antha Williams, a Bloomberg representative at the screening, with gallows humour.

Hope also lies with local governments and mayors. The publication of the mayor’s own environment strategy is coming “soon”. Speaking in panel discussion after the film, his deputy mayor for environment and energy, Shirley Rodrigues, described the move to a cleaner future as "an inevitable transition".

Confronting the troubled legacies of our fossil fuel past will not be easy. "We have our own experiences here of our coal mining communities being devastated by the closure of their mines," said Khan. But clean air begins with clean politics; maintaining old ways at the price of health is not one any government must pay. 

'From The Ashes' will premiere on National Geograhpic in the United Kingdom at 9pm on Tuesday, June 27th.

India Bourke is an environment writer and editorial assistant at the New Statesman.

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