Blogging is better than Fleet Street Fox's journal of branding

Are there any bloggers who write stuff because they want to write stuff?

So Fleet Street Fox was someone called Susie Boniface all along. Who knew? Oh, everyone.

Apparently it’s a big deal that the formerly anonymous (while not being tremendously anonymous) blogger has outed herself and is now herself, rather than not being herself, while still being very much herself. (There’s a book out. I see.)

The mysterious Fleet Street Faux, it turns out, wasn’t all that mysterious to people in the know, despite claims that she would have lost her job if she had been unmasked. (I didn’t know, but I’ve never been in the know.)  Still, it was a nice branding exercise I guess.

FSF has shown vulpine cunning when it comes to spotting a gap in the market, though: there hasn’t been a half-articulate figure defending the tabloid press for ages. Kelvin "The Truth" Mackenzie clung on for as long as he could as the bluff, disingenuous voice of the common White Van Geezer who likes tits, football and right-wing views. The spivvy hack Paul McMullen cut a rather unloveable figure as he gamely attempted to defend the redtops at the height of Leveson, lurking in the shadows in his battered cream suit like a rather forlorn Sidney Stratton. That only leaves Janet Street-Porter to be wheeled out whenever you need a quote from someone to present the “I say let em crash” counterpoint which news programmes deem it necessary to provide as equivalence to anything slightly rational.

Enter FSF The Brand, then, to fill that void and tell us that we’ve got it all wrong, and the tabs are all right. At least Mackenzie isn’t getting on telly as much, but this well-trodden path from "anonymous insider" to "person who pops up on Newsnight with apparently surprising and contradictory opinions" has happened so many times now that it’s become a bit of a cliché. You see people all over the blogosphere painstakingly setting themselves up as these brands ahead of the long-anticipated big reveal.

It seems a far cry from the days when blogging was supposed to change the world; when we were part of some kind of glorious revolution in which the masses would finally take over control of the Fourth Estate. (I’m pretending, here, that there was some kind of golden age of blogging where it wasn’t a cavalcade of oddballs and losers, and we all wrote things out of the goodness of our hearts. Run with that, if you can.)

Perceptive readers may have noticed that I was an anonymous blogger myself. This is true, although I never really had any endgame in mind; I certainly have no desire to cover my genitals in chum and dangle them into the sharky waters of a career as a media pundit. I can think of few worse fates for me, or the rest of the world, than that.  

So what’s my problem? Well, for one thing I think blogging is about more than trying to get your face on telly. If you want to write, write; if you want to be famous, do something worthwhile. There’s a whole world of wonderful blogs and exciting writers out there who’ve been completely ignored by the mainstream by dint of their lack of self-promotion. I think that’s such a huge shame, because some of the very best writers around are online, and not necessarily shouting from the rooftops about how great they are.

Come on, we’re better than this. Blogging is better than the Guidos or the Fleet Street Foxes of this world. Surely there are bloggers who write stuff because they want to write stuff, not because they’d rather fashion some kind of cobbled-together media whack-a-mole career out of it. Please? Someone prove me wrong. 

Patrolling the murkier waters of the mainstream media

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Our new relationship with the EU may be a lot like the old one

For all the tough mood music, Theresa May has left room for concessions.

I'm sad and dismayed, but that's democracy for you.

The Mail is in a cheerier mood. "Freedom!" is their splash. "Dear EU, We're Leaving You" cheers the Express' while "Dear EU, it's time to go" is the Mirror's splash. "Dover & Out!" roars the Sun, who have projected those same words on the white cliffs of, you guessed it, Dover. "May Signs Us Out!" is the Metro's take.

"Brexit begins" is the i's more equivocal splash, "The eyes of history are watching" is the Times' take, while the Guardian opts for "Today Britain steps into the unknown".

The bigger story isn't the letter but its content, which leads the FT: "May signs historic Brexit letter and opens way for compromise". The government is finessing its red line on the competence of the European Court of Justice. (The word in Whitehall is that Theresa May hadn't grasped the importance of the ECJ as an arbitration mechanism after Brexit and for cross-border matters such as flights when she made her conference speech.)  And the PM has done a good job of not ruling out continuing payments to the European Union, her best path to the deal Britain needs.

A lot depends on what happens to the British economy between now and March 2019. The pound is down still further today but whether that's a minor eruption or the start of sustained losses will have significant consequences on how painful Britain's best path to the access we need to the single market - paying over the odds for the parts of membership that the British government wants to keep and swallowing that £50bn divorce bill - is doable or not.

For all the mood music emanating from May, she's quietly done a good job of clearing the obstacles to a deal where Britain controls its own immigration policy, continues to staff Europol and to participate in European-wide research, the bulk of our regulation is set by Brussels de facto if not de jure and we pay, say £250m a week into Brussels.

Our new relationship with the EU may be rather closer to our old one than we currently expect.

Stephen Bush is special correspondent at the New Statesman. His daily briefing, Morning Call, provides a quick and essential guide to British politics.