Swiss franc soars away from the price floor

Good news ahead.

The FT's David Keohane notes that the Swiss franc has soared away from the price floor imposed by the Swiss National Bank in September 2009:

It's now at its weakest level since May 2011. Keohane writes:

The SNB, so long a place of tortured howls and unreserved reserve accumulation, must be a happy central bank right now. Maybe happy enough to start buying back some of the Swiss currency it has been throwing out there over the past year and a half?

Maintaining the currency floor has been an arduous task for the SNB. As I wrote earlier this month:

Although currency speculators have been battering at the floor, the Swiss central bank has held to its promise (but it did drop down to 1.1997 francs for a few minutes back in April last year) by buying a metric shittonne (technical term) of eurobonds. Now that it owns so many of those, it is trying to diversify its holdings into other currencies, "allegedly into Aussies, Loonies (Canada), Scandies, Won?, Real? but above all pounds" according to Evans-Pritchard.

The end of the floor represents one of the more positive signs for the European project recently. If people holding Swiss Francs have started selling them in enough quantities that the SNB doesn't have to do it themselves, then at least the currency markets think something good is about to happen in the rest of the Eurozone. Though there is now the risk that this plays even further into the ECB's complacency.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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New Digital Editor: Serena Kutchinsky

The New Statesman appoints Serena Kutchinsky as Digital Editor.

Serena Kutchinsky is to join the New Statesman as digital editor in September. She will lead the expansion of the New Statesman across a variety of digital platforms.

Serena has over a decade of experience working in digital media and is currently the digital editor of Newsweek Europe. Since she joined the title, traffic to the website has increased by almost 250 per cent. Previously, Serena was the digital editor of Prospect magazine and also the assistant digital editor of the Sunday Times - part of the team which launched the Sunday Times website and tablet editions.

Jason Cowley, New Statesman editor, said: “Serena joins us at a great time for the New Statesman, and, building on the excellent work of recent years, she has just the skills and experience we need to help lead the next stage of our expansion as a print-digital hybrid.”

Serena Kutchinsky said: “I am delighted to be joining the New Statesman team and to have the opportunity to drive forward its digital strategy. The website is already established as the home of free-thinking journalism online in the UK and I look forward to leading our expansion and growing the global readership of this historic title.

In June, the New Statesman website recorded record traffic figures when more than four million unique users read more than 27 million pages. The circulation of the weekly magazine is growing steadily and now stands at 33,400, the highest it has been since the early 1980s.