67p none the richer: popular music uprated for inflation

In which the fun is sucked out of music.

Everyone writes music about money. It's one of the most emotive of topics, alongside love, death, and writing songs about writing songs. But music is forever, and contemporary price levels are not. If you include a concrete value in your song, be prepared for it to sound increasingly out of date. But what if you adjusted those prices in line with inflation?

22 Grand Job

"22 grand job in the city, that sounds nice," sang the Rakes, in May 2004 (the single was later rereleased by V2 records in March 2005, but unacceptably, the band failed to update the sum despite low and stable inflation in the intervening ten months). The song remains popular(ish), but the sums are now woefully out of date.

To the young indie rockers of 2013, trying to really understand what Alan Donohoe, the band's lead singer, was feeling when he sang those words, we have to uprate them to fit for the world of today.

The CPI measure of inflation is indexed so that May 2005 is equal to 100. In May 2004, the index stood at 98.1, while December's level was 125. Do the sums, and we can work out that, for someone to feel as "alright" as Donahoe did in 2004, they would now have to be earning £28,032.62. Round it down to a 28 grand job, and it even scans acceptably.

(From 2004 to now also included a considerable portion of the boom years, as well as the post-2008 slump in real wages. As a result, if we decide to uprate their income according to the seasonally adjusted average weekly earnings index, we find they have had a marginal boost in real wages. Using the index which includes bonuses — because the job is in The City, after all — we find their expected wage would be £28,115.32. That's Alright.)

If I had $1,000,000

The Barenaked Ladies' song has already been subject to a rigorous financial analysis by the blog Panic Manual, which concludes that all the goods mentioned in the song — except, presumably, "your love", but they recommend a diamond ring as a valid substite — can be purchased for around $770,000.

But Panic Manual failed to take account for the fact that a million (Canadian) dollars (the band is from Toronto, after all) is worth considerably less now than it was in 1992. While the band has been singing, rather than acting — surely they actually have a million dollars? They are quite popular, after all, and their dreams have been becoming increasingly banal since they started.

The band still sings about having $1,000,000; but in 1992 money, that would be a paltry $689,736.84. Would they have achieved international success if that had been the fourth single from their first album?

Sixpence none the richer

I was wondering how to deal with this one, since Sixpence None the Richer are in fact from Texas. Do I convert sixpence into US dollars at the market rate for 1992? Should I assume sixpence refers to six cents?

Thankfully, I'm saved by the fact that the band's name is actually a reference to a 1952 book by C.S. Lewis, Mere Christianity. Sixpence in new money is 2.5p, inflation (measured using RPI this time, because CPI was only introduced in 1996) since 1952 is equal to 2562%, and so the band ought to be called Sixty-six Pence None the Richer. (Actually it's equal to 66.54 pence, but I'm rounding down for aesthetic reasons).

Money, money, money

Abba's hit single was released on 1 November 1976. The Swedish CPI stood at 69.1. Thirty years later, the index stands at 314.61, which means that, properly adjusted for inflation, the song ought to be called Money, money, money, money, money, money, money, money, money, money, money, money, money, mon.

The Rakes' frontman, Alan Donahue, sings in 2006. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Harmful gender stereotypes in ads have real impact – so we're challenging them

The ASA must make sure future generations don't recoil at our commercials.

July’s been quite the month for gender in the news. From Jodie Whittaker’s casting in Doctor Who, to trains “so simple even women can drive them”, to how much the Beeb pays its female talent, gender issues have dominated. 

You might think it was an appropriate time for the Advertising Standards Authority (ASA) to launch our own contribution to the debate, Depictions, Perceptions and Harm: a report on gender stereotypes in advertising, the result of more than a year’s careful scrutiny of the evidence base.

Our report makes the case that, while most ads (and the businesses behind them) are getting it right when it comes to avoiding damaging gender stereotypes, the evidence suggests that some could do with reigning it in a little. Specifically, it argues that some ads can contribute to real world harms in the way they portray gender roles and characteristics.

We’re not talking here about ads that show a woman doing the cleaning or a man the DIY. It would be most odd if advertisers couldn’t depict a woman doing the family shop or a man mowing the lawn. Ads cannot be divorced from reality.

What we’re talking about is ads that go significantly further by, for example, suggesting through their content and context that it’s a mum’s sole duty to tidy up after her family, who’ve just trashed the house. Or that an activity or career is inappropriate for a girl because it’s the preserve of men. Or that boys are not “proper” boys if they’re not strong and stoical. Or that men are hopeless at simple parental or household tasks because they’re, well...men.

Advertising is only a small contributor to gender stereotyping, but a contributor it is. And there’s ever greater recognition of the harms that can result from gender stereotyping. Put simply, gender stereotypes can lead us to have a narrower sense of ourselves – how we can behave, who we can be, the opportunities we can take, the decisions we can make. And they can lead other people to have a narrower sense of us too. 

That can affect individuals, whatever their gender. It can affect the economy: we have a shortage of engineers in this country, in part, says the UK’s National Academy of Engineering, because many women don’t see it as a career for them. And it can affect our society as a whole.

Many businesses get this already. A few weeks ago, UN Women and Unilever announced the global launch of Unstereotype Alliance, with some of the world’s biggest companies, including Proctor & Gamble, Mars, Diageo, Facebook and Google signing up. Advertising agencies like JWT and UM have very recently published their own research, further shining the spotlight on gender stereotyping in advertising. 

At the ASA, we see our UK work as a complement to an increasingly global response to the issue. And we’re doing it with broad support from the UK advertising industry: the Committees of Advertising Practice (CAP) – the industry bodies which author the UK Advertising Codes that we administer – have been very closely involved in our work and will now flesh out the standards we need to help advertisers stay on the right side of the line.

Needless to say, our report has attracted a fair amount of comment. And commentators have made some interesting and important arguments. Take my “ads cannot be divorced from reality” point above. Clearly we – the UK advertising regulator - must take into account the way things are, but what should we do if, for example, an ad is reflecting a part of society as it is now, but that part is not fair and equal? 

The ad might simply be mirroring the way things are, but at a time when many people in our society, including through public policy and equality laws, are trying to mould it into something different. If we reign in the more extreme examples, are we being social engineers? Or are we simply taking a small step in redressing the imbalance in a society where the drip, drip, drip of gender stereotyping over many years has, itself, been social engineering. And social engineering which, ironically, has left us with too few engineers.

Read more: Why new rules on gender stereotyping in ads benefit men, too

The report gave news outlets a chance to run plenty of well-known ads from yesteryear. Fairy Liquid, Shake 'n' Vac and some real “even a woman can open it”-type horrors from decades ago. For some, that was an opportunity to make the point that ads really were sexist back then, but everything’s fine on the gender stereotyping front today. That argument shows a real lack of imagination. 

History has not stopped. If we’re looking back at ads of 50 years ago and marvelling at how we thought they were OK back then, despite knowing they were products of their time, won’t our children and grandchildren be doing exactly the same thing in 50 years’ time? What “norms” now will seem antiquated and unpleasant in the future? We think the evidence points to some portrayals of gender roles and characteristics being precisely such norms, excused by some today on the basis that that’s just the way it is.

Our report signals that change is coming. CAP will now work on the standards so we can pin down the rules and official guidance. We don’t want to catch advertisers out, so we and CAP will work hard to provide as much advice and training as we can, so they can get their ads right in the first place. And from next year, we at the ASA will make sure those standards are followed, taking care that our regulation is balanced and wholly respectful of the public’s desire to continue to see creative ads that are relevant, entertaining and informative. 

You won’t see a sea-change in the ads that appear, but we hope to smooth some of the rougher edges. This is a small but important step in making sure modern society is better represented in ads.

Guy Parker is CEO of the ASA