"Get on a bus and go find work": It's not as easy as all that

Transport is a serious hinderance to employment for young people, according to a new report from the Work Foundation.

Shortly after the last election, Iain Duncan Smith made headlines by telling Newsnight that unemployed people in Merthyr Tydfil, an economically depressed town in Wales:

Had become static and didn't know that if they got on a bus for an hour's journey, they'd be in Cardiff and could look for the jobs there.

IDS was derided for having an "on-your-bike" moment – recalling Norman Tebbit's infamous request that unemployed people get on their bikes and look for work elsewhere.

In fact, the very thing he cited as a reason why unemployed people should find it easy to get work is a major barrier to employment, especially for young people, according to a new report from the *Work Foundation*.

The report claims that transport costs have made it difficult for one in five young people to take part in education or training, particularly those living in rural areas. That latter group then face further obstacles if they do manage to complete training, since finding a job which pays enough to make the commute worthwhile is tricky itself.

Young people are twice as likely as those over 24 to walk to work, and 50 per cent more likely to take a bus; even of the 55 per cent who travel by car, a fifth of them travel as a passenger.

Which means that, even discounting the fact that younger people have less money, the continued above-inflation rise in bus fares disproportionately hits the exact sector of society which is suffering 20 per cent unemployment:

Local bus fares index, adjusted to inflation using RPI. 100=2005

Even apart from money, however, transport poses problems for employment. The fact is that without a car – which is prohibitively expensive to buy and run – large numbers of jobs are simply inaccessible:

In many areas across the UK [London is an obvious exception], bus frequencies and reliability have decreased over the past decade. The vast majority [over 80 per cent] of bus services in England outside London are deregulated, and loss-making services are often cut.

Concessionary fares are the most obvious solution to the problem, and are woefully underused. Only four of the 89 local travel authorities outside London offer money off for unemployed people, and only 25 offer it for young people. Even if they do, that does not solve the fact that the gutted state of many rural and suburban networks leaves them woefully unsuitable for many types of work - good luck using them if you don't have a predictable nine-to-five job.

The report suggests, in addition, schemes like "wheels to work", which loan out mopeds or bicycles to people who struggle to access employment.

Katy Jones, the lead report author, writes that:

The government should guarantee concessionary fares for young, long-term unemployed people. To keep support in line with participation in education and training, it should also extend transport assistance up until the age of 18, in line with planned increases in the participation age.

Hopefully Iain Duncan Smith has learned a bit more since 2010 about the problems with "just getting on a bus"; but if he hasn't, he would do well to listen to the Work Foundation now.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Byron burgers and bacon sandwiches: can any politician get away with eating on camera?

Memo to aspirant world leaders: eating in public is a political minefield.

Miliband’s sandwich. Cameron’s hot dog. Osborne’s burger. The other Miliband’s banana. As well as excellent names for up-and-coming indie bands, these are just a few examples of now infamous food faux pas committed by British politicians.

During his entire mayoral campaign, Sadiq Khan refused to eat anything in public. When journalist Simon Hattenstone met him in his local curry house for the Guardian, the now-mayor didn’t eat a single bite despite “dish after dish” arriving at the table. Who can blame him? Though Ed Miliband had been pictured blunderingly eating a bacon sandwich an entire year earlier, the national furore around the incident had not yet died down. “He can make me look Clooneyesque or make me look like Ed eating a bacon sandwich,” Khan said of the photographer at the time.

Miliband’s bacon sandwich is now so infamous that I need offer no explanation for the event other than those words. There is an entire Wikipedia page dedicated to the photograph of Ed, lips curled and eyes rolling, as he tucks into that fateful sarnie. Yet politicians frequently bite off more than they can chew – why did Ed’s mishap inspire multiple headlines and an entire front page of The Sun?

Via Getty

“The momentum got behind the bacon sandwich story because he was awkward, it showed him in a light which was true - he was an awkward candidate in that election,” says Paul Baines, a professor of political marketing at Cranfield University. “He didn’t come across right.”

The photograph of Miliband fit neatly within a pre-existing image of the politician – that he was bumbling, incompetent, and unable to take control. Similarly, when David Cameron was pictured eating a hot dog with a knife and fork months later, the story reinforced popular notions of him as a posh, out-of-touch, champagne-swilling old Etonian. Though Oxford-educated, two-kitchen Miliband is nearly as privileged as Cameron, and Brexit-inducing Dave equally as incompetent as Ed, the pictures would not gain the same popularity in reverse. There are many, many less-than-flattering pictures of Cameron eating, but they didn’t fit into a workable narrative.

Via Getty

No one, for example, focused on the price of Ed’s sandwich. Purchased at New Covenant Garden Market, it was undoubtedly more expensive than Greggs’ £1.75 bacon roll – but no one cared. When George Osborne was pictured eating an £8 Byron burger whilst cutting £11.5 million from the British budget, however, the picture spoke to many. The then-chancellor was forced to explain that “McDonalds doesn't deliver”, although, as it turned out, Byron didn’t either.

“The idea was to try and display him in a good light – here's a guy eating a burger just like everyone else. The only problem was it was a posh burger and of course he didn't look like everyone else because he was spending ten quid on a burger,” explains Baines.

But Dave, Ed, and George are just the latest in a long, long line of politicians who have been mocked for their eating habits. Across the ocean, Donald Trump has been lambasted for liking his steak well done, while in 1976, Gerald Ford was mocked after biting into the inedible corn husk of a tamale. Why then, do politicians not copy Khan, and avoid being pictured around food altogether?

Via Getty

“Food connects everybody, food is essentially a connection to culture and the 'every person',” explains Baines. “[Nigel] Farage's appearance in the pub has definitely had a positive impact on how he's perceived by a big chunk of the working class electorate which is an important, sizeable group.” Though Cameron, too, has been pictured with pints, his undeniably weird grasp on the glass make the pictures seem inauthentic, compared to Farage whose pints are clearly at home in his hands. In America, Joe Biden managed to capture the same authenticity with an ice-cream cone.

“I think when it comes across badly is when it comes across as inauthentic,” says Baines. “If I were advising, I certainly wouldn't advise Theresa May to be seen in the pub having a pint, that would not shine with her particular character or style. But could Tim Farron come across better in that way? Possibly but it does have to be authentic.”

Food, then, can instantly make a politician seem in or out of touch. This is especially true when food connects to national identity. Tony Blair, for example, publicly claimed his favourite dish was fish and chips despite earlier saying it was fettuccine with olive oil, sundried tomatoes and capers. In the 1980s, Lord Mandelson allegedly mistook mushy peas for guacamole, insulting us all. In the States, you’d be hard pressed to find a politician who hasn’t been pictured with a hot dog, and there are entire articles dedicated to US politicians who eat pizza with a knife and fork. Again, the food fits a narrative – politicians out of touch with the common person.  

Then again, sometimes, just sometimes, no narrative is needed. We’d advise any candidate who seriously wants a shot in the 2017 General Election to not, under any circumstances, be pictured casually feeding a Solero to an unidentified young woman. 

Amelia Tait is a technology and digital culture writer at the New Statesman.

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