Don't boycott Google because it's evil. Boycott it because it's terrible

Google's dodging taxes. But its worst crime is messing around with search results.

Google's Eric Schmidt went all out yesterday, saying he was "very proud" of his company's tax "structure", and that "it’s called capitalism."

Inevitably, this had led to calls for a boycott of Google until it starts to pay its fair share of corporation tax.

Of course, these calls have also marked out part of the folly of such boycotts. It's easy to boycott Starbucks: within 30 seconds walk of most UK branches you'll find more coffee. We are basically a nation of people selling coffee to each other with a bit of banking on the side.

Google is… harder. If you use any of its web services, you are likely to feel locked in (everyone knows your gmail address! Think how much work it would be to change your address books!); if you have an Android phone, you are probably contracted in without even a choice to leave; and if you use their web search, you'll probably have finished the search and clicked on a link before you even remember that you were supposed to be boycotting in the first place.

On top of that, of course, a boycott doesn't look like it would be as effective for Google as it was for Starbucks. Within days of the first allegations about the coffee company coming out, it had posted an open letter on its website; and then even before the big UK Uncut protests, it had already agreed to radically restructure the way it declares its taxes. Comparing that to Schmidt's bombastic comments, we can infer that Google might put up a bit more of a fight.

The thing is, people ought to be boycotting Google, especially their main cash cow, web search. Not because of tax avoidance, but because it makes a terrible product used only through exactly the same inertia which will kill any political action.

Once upon a time, Google search was the unambiguous best. Its page-rank system, which replaced manually editing search results with an ingenious methodology which used links to a site as guarantors of that site's quality, meant that it gave more accurate results than many of its now-defunct (or nearly so) competitors like Alta Vista or Yahoo! Search; its simple UI made it easier to use, as did its massive step up in speed, a fact reflected in its show-off display of how many hundredths of a second the search took.

Most importantly, Google refused to offer paid placement, a relatively common practice at the time which mixed advertising with editorial content: companies would literally pay to appear in the search results for a given keyword.

Those principles lasted a long time; even when Google started "personalising" searches, it was still aimed at reducing bad results. Someone who always clicks on cars after searching for "golf" probably wants different results than someone who clicks on sports sites.

Then came Google+. Terrified by Facebook, the company launched a rival social network, and in an attempt to catch up, decided to leverage its existing businesses. Personalised searches are no longer based just on what you have previously searched for. They're also based on your Google+ contacts, and what they've posted about and discussed. A piece written by someone "big on Google+" – a dubious accolade – can get boosted up the results based just on that; and strangers' faces have started popping up in results, like this:

It's not just the failed attempt at cross-promotion which has damaged Google; it's also been hit by the falling value of web advertising as surely as every other web business. It's responded by increasing the amount of page space devoted to selling things – and correspondingly decreasing the space devoted to it's actual product.

Compare, for example, this from 2005 with this from June this year. Although it's looking at Google US, don't doubt that it's coming your way as well.

There are alternatives. I like DuckDuckGo, which consciously strives to replicate the experience of Google circa 2005 (albeit with a number of powerful below-the-hood improvements). I'm not the only one; the site has shot from an average of 80,000 searches a day in December 2010 to around 1.7m a day this month. But really, it doesn't matter where you go – even if it's to Bing – so long as Google gets the message.

Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

Getty
Show Hide image

“I felt very lonely”: addressing the untold story of isolation among young mothers

With one in five young mothers lonely “all the time”, it’s time for employers and services to step up.

“Despite having my child with me all the time, I felt very lonely,” says Laura Davies. A member of an advisory panel for the Young Women’s Trust, she had her son age 20. Now, with a new report suggesting that one in five young mums “feels lonely all the time”, she’s sharing her story.

Polling commissioned by the Young Women’s Trust has highlighted the isolation that young motherhood can bring. Of course, getting out and about the same as you did before is never easy once there’s a young child in the picture. For young mothers, however, the situation can be particularly difficult.

According to the report, over a quarter of young mothers leave the house just once a week or less, with some leaving just once a month.

Aside from all the usual challenges – like wrestling a colicky infant into their jacket, or pumping milk for the trip with one hand while making sure no-one is crawling into anything dangerous with the other – young mothers are more likely to suffer from a lack of support network, or to lack the confidence to approach mother-baby groups and other organisations designed to help. In fact, some 68 per cent of young mothers said they had felt unwelcome in a parent and toddler group.

Davies paints what research suggests is a common picture.

“Motherhood had alienated me from my past. While all my friends were off forging a future for themselves, I was under a mountain of baby clothes trying to navigate my new life. Our schedules were different and it became hard to find the time.”

“No one ever tells you that when you have a child you will feel an overwhelming sense of love that you cannot describe, but also an overwhelming sense of loneliness when you realise that your life won’t be the same again.

More than half of 16 to 24-year-olds surveyed said that they felt lonelier since becoming a mother, with more than two-thirds saying they had fewer friends than before. Yet making new friends can be hard, too, especially given the judgement young mothers can face. In fact, 73 per cent of young mothers polled said they’d experienced rudeness or unpleasant behaviour when out with their children in public.

As Davies puts it, “Trying to find mum friends when your self-confidence is at rock bottom is daunting. I found it easier to reach out for support online than meet people face to face. Knowing they couldn’t judge me on my age gave me comfort.”

While online support can help, however, loneliness can still become a problem without friends to visit or a workplace to go to. Many young mothers said they would be pleased to go back to work – and would prefer to earn money rather than rely on benefits. After all, typing some invoices, or getting back on the tills, doesn’t just mean a paycheck – it’s also a change to speak to someone old enough to understand the words “type”, “invoice” and “till”.

As Young Women’s Trust chief executive Dr Carole Easton explains, “More support is needed for young mothers who want to work. This could include mentoring to help ease women’s move back into education or employment.”

But mothers going back to work don’t only have to grapple with childcare arrangements, time management and their own self-confidence – they also have to negotiate with employers. Although the 2003 Employment Act introduced the right for parents of young children to apply to work flexibly, there is no obligation for their employer to agree. (Even though 83 per cent of women surveyed by the Young Women’s Trust said flexible hours would help them find secure work, 26 per cent said they had had a request turned down.)

Dr Easton concludes: “The report recommends access to affordable childcare, better support for young women at job centres and advertising jobs on a flexible, part-time or job share basis by default.”

Stephanie Boland is digital assistant at the New Statesman. She tweets at @stephanieboland