Should we be paying for people to live on flood plains?

Unless we want to rehouse hundreds of thousands of people: yes.

Another bucketload of rain emptied over another part of Great Britain has reignited the debate about how and whether the state should spread the risk of flooding.

On the Today programme this morning, Mary Dhonau, a flood campaigner, went to the heart of the matter:

The statement of principles [the deal between the insurance industry and the government, where the industry provides cover and the government provides money and pays for flood defences] is going to expire. It was only ever a temporary sticking plaster…

Now I hear that the talks have broken down. This has the potential to be huge for many flood victims. 200,000 [households] deemed at significant risk of flooding could find that their flood insurance is removed altogether, and then – if we enter a free market – we could enter a crazy market where the normal man on the street will be unable to afford flood insurance. They could also be penalised with huge excesses.

The average insurance claim is about £30,000, so unless we can knock heads together and get government and the industry talking again, and find a suitable solution, then the solution for all the flood victims that I care so much about looks really bleak.

The problem is that there isn't widespread agreement that it would be a bad thing for people who live on flood-plains to be charged the market cost of insuring their homes.

The justification for the state of affairs at the moment is two-fold. Firstly: people currently live in flood plains, in huge numbers. Rendering their housing situation precarious, as it would be if they were unable to purchase flood insurance, would obviously be a really bad idea. And secondly, the country as a whole is experiencing a squeeze on affordable housing which would only get worse if the large number of houses in flood plains became uninhabitable.

However, there are arguments for the alternative side: in the "crazy market" which Dhonau fears, the cost of those houses would fall to a level which rendered the insurance affordable to people moving in to the area. Your choice would be normal priced house with normal priced insurance, or very cheap house with very expensive insurance. That solves the second of the fears, because we wouldn't be rendering those houses unusable – merely ensuring that the owners take the risk they have chosen to assume on themselves.

The big problem isn't the market in equilibrium, but the market at the point of the changeover. That is: the hitch in the policy is that there are 200,000 homes which were bought with the assumption that they would get subsidised insurance, and now may not. When that sort of thing happens to one person, the public policy response is usually "unlucky" – but when it happens to hundreds of thousands, there needs to be a more nuanced response.

As we wrote in July – when Caroline Spelman was apparently on the cusp of announcing a solution, before she was sacked from her role as environment secretary – the problem becomes even more acute if we factor in the fact that flood-prone areas are likely to grow in number:

The problem is that large swathes of the UK are prone to serious flooding. And as climate change bites, that's only going to get worse. It doesn't necessarily mean your house is definitely going to go underwater – if that were the case, you really should move – but it may be enough to render many places uninsurable.

And what then? It's all very well telling, say, the entire population of London, Kent and Essex east of the Thames Barrier that they are prone to flooding, but that isn't going to lead to them moving. Or, even worse, it might; Britain would be subject to development pressures like never before if that were the case.

With the comparatively small numbers involved, it may be possible to come up with some sort of legacy insurance – where your rate is subsidised provided you moved into the area before a certain date – which would impact the resale value of your home, but not render you without insurance while you still live there. But that solution isn't really scaleable.

Instead, the situation we are in is that we want people to carry on living in flood plains, because moving hundreds of thousands of people is basically impossible, but we also want them to have insurance, because otherwise we are one flood away from an even bigger crisis. And with those two priorities, it seems like spreading the cost out over the entire nation is the only real solution we have.

In the long run, there are things we can do: we can exempt new builds on flood plains from that subsidy; we can require gradually stricter "flood-resilience", as Mary Dhonau's house has, to qualify for the subsidy; we can even phase out the subsidy entirely, ensuring that we don't render any one generation suddenly homeless or uninsured. But in the short run – and the "principles" expire in just six months – there isn't much we can do other than carry on as we are. While that does mean we continue to (slightly counter-productively) subsidise people to live in flood plains, it is the least worst option.

Anne Bartlett and her dog Henry look out from their flooded property in the centre of the village of Ruishton, near Taunton. Photograph: Getty Images

Alex Hern is a technology reporter for the Guardian. He was formerly staff writer at the New Statesman. You should follow Alex on Twitter.

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Why is it called Storm Doris? The psychological impact of naming a storm

“Homes being destroyed and lives being lost shouldn’t be named after any person.”

“Oh, piss off Doris,” cried the nation in unison this morning. No, it wasn't that everyone's local cantankerous old lady had thwacked our ankles with her stick. This is a different, more aggressive Doris. Less Werther’s, more extreme weathers. Less bridge club, more bridge collapse.

This is Storm Doris.

A storm that has brought snow, rain, and furious winds up to 94mph to parts of the UK. There are severe weather warnings of wind, snow and ice across the entire country.

But the real question here is: why is it called that? And what impact does the new Met Office policy of naming storms have on us?

Why do we name storms?

Storm Doris is the latest protagonist in the Met Office’s decision to name storms, a pilot scheme introduced in winter 2015/16 now in its second year.

The scheme was introduced to draw attention to severe weather conditions in Britain, and raise awareness of how to prepare for them.

How do we name storms?

The Name our Storms initiative invites the public to suggest names for storms. You can do this by tweeting the @metoffice using the #nameourstorms hashtag and your suggestion, through its Facebook page, or by emailing them.

These names are collated along with suggestions from Met Éireann and compiled into a list. These are whittled down into 21 names, according to which were most suggested – in alphabetical order and alternating between male and female names. This is done according to the US National Hurricane Naming convention, which excludes the letters Q, U, X, Y and Z because there are thought to be too few common names beginning with these letters.

They have to be human names, which is why suggestions in this list revealed by Wired – including Apocalypse, Gnasher, Megatron, In A Teacup (or Ena Tee Cup) – were rejected. The Met Office received 10,000 submissions for the 2016/17 season. According to a spokesperson, a lot of people submit their own names.

Only storms that could have a “medium” or “high” wind impact in the UK and Ireland are named. If there are more than 21 storms in a year, then the naming system starts from Alpha and goes through the Greek alphabet.

The names for this year are: Angus (19-20 Nov ’16), Barbara (23-24 Dec 2016), Conor (25-26 Dec 2016), Doris (now), Ewan, Fleur, Gabriel, Holly, Ivor, Jacqui, Kamil, Louise, Malcolm, Natalie, Oisín, Penelope, Robert, Susan, Thomas, Valerie and Wilbert.

Why does this violent storm have the name of an elderly lady?

Doris is an incongruous name for this storm, so why was it chosen? A Met Office spokesperson says they were just at that stage in their list of names, and there’s no link between the nature of the storm and its name.

But do people send cosy names for violent weather conditions on purpose? “There’s all sorts in there,” a spokesperson tells me. “People don’t try and use cosy names as such.”

What psychological impact does naming storms have on us?

We know that giving names to objects and animals immediately gives us a human connection with them. That’s why we name things we feel close to: a pet owner names their cat, a sailor names their boat, a bore names their car. We even name our virtual assistants –from Microsoft’s Clippy to Amazon’s Alexa.

This gives us a connection beyond practicality with the thing we’ve named.

Remember the response of Walter Palmer, the guy who killed Cecil the Lion? “If I had known this lion had a name and was important to the country or a study, obviously I wouldn’t have taken it,” he said. “Nobody in our hunting party knew before or after the name of this lion.”

So how does giving a storm a name change our attitude towards it?

Evidence suggests that we take it more seriously – or at least pay closer attention. A YouGov survey following the first seven named storms in the Met Office’s scheme shows that 55 per cent of the people polled took measures to prepare for wild weather after hearing that the oncoming storm had been named.

“There was an immediate acceptance of the storm names through all media,” said Gerald Fleming, Head of Forecasting at Met Éireann, the Irish metereological service. “The severe weather messages were more clearly communicated.”

But personalising a storm can backfire. A controversial US study in 2014 by PNAC (Proceedings of the National Academy of Sciences) claimed that hurricanes with female names lead to higher death tolls – the more “feminine” the name, like Belle or Cindy, the higher the death toll. This is not because female names are attached to more severe storms; it is reportedly because people take fewer steps to prepare for storms with names they perceive to be unintimidating or weak.

“In judging the intensity of a storm, people appear to be applying their beliefs about how men and women behave,” Sharon Shavitt, a co-author of the study, told the FT at the time. “This makes a female-named hurricane . . . seem gentler and less violent.”

Names have social connotations, and affect our subconscious. Naming a storm can raise awareness of it, but it can also affect our behaviour towards it.

What’s it like sharing a name with a deadly storm?

We should also spare a thought for the impact sharing a name with a notorious weather event can have on a person. Katrina Nicholson, a nurse who lives in Glasgow, says it was “horrible” when the 2005 hurricane – one of the fifth deadliest ever in the US – was given her name.

“It was horrible having something so destructive associated with my name. Homes being destroyed and lives being lost shouldn’t be named after any person,” she tells me over email. “I actually remember at the time meeting an American tourist on a boat trip in Skye and when he heard my name he immediately linked it to the storm – although he quickly felt guilty and then said it was a lovely name! I think to this day there will be many Americans who hate my name because of it.”

Anoosh Chakelian is senior writer at the New Statesman.