The contest invites amateurs and aspiring journalists to narrate stories that might not otherwise be covered by traditional media.
The competition involves three rounds of video assignments. The first video, to be submitted before 28 February, should "document a day in the life of a compelling person the world should meet, and showcase how that person is making a positive impact in his or her community".
Ten semi-finalists selected from the first round will receive technology prizes from Sony and Intel, which will help them produce videos for the second round. Five winners will eventually be selected, and each will receive a $10,000 travel fellowship with the Pulitzer Centre.
The assignments will be judged on the quality of the story and production values of the videos.