BSkyB takes a 10 per cent stake in social TV site Zeebox

The app provides second-by-second information about what other users are watching.

Sky has bought a 10 per cent stake in Zeebox, following its assertion last week that 2012 would be the "year of the app".

Zeebox, a social networking and social televison website, was launched two months ago by former BBC technology chief Anthony Rose and Ernesto Schmitt, former member of the Executive Board of EMI Music. It allows users of its app to access social networking sites such as Twitter, as well as showing you details about what other users are watching.

The stake gives BSkyB exclusive rights to integrate the technology into its own network of mobile apps in the UK.

Emma Lloyd, director of emerging products at BSkyB, said, "We know that millions of our customers have smartphones and tablets and regularly use them to engage with Sky on mobile devices, so it's a natural next step for us."

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