Journalist wins funding for Google AdSense rival

Rick Waghorn receives six-figure sum from regional development fund.

A former local sports reporter taking on the might of Google's AdSense has received financial backing from a regional development fund.

Former Norwich Evening News reporter Rick Waghorn has received a six-figure sum from the Finance for Business North East Proof of Concept Fund to develop his online advertising company Addiply.

Addiply is aimed mainly at independent local bloggers and claims to be far more flexible - and more financially rewarding - than its rivals.

Read more at the Press Gazette.