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Guardian says digital - not print - now its priority

The Guardian's shift in priorities will mean it becomes a "digital-first" organisation.

Guardian News and Media bosses today told journalists that digital is now their main priority - ahead of the print edition.

The historic shift will see The Guardian become a "digital-first" organisation, staff were told today, meaning that investment and effort is to be focused on digital rather than print.

Digital currently contributes around £35m to £40m a year out of Guardian News and Media's £221m turnover (2009/2010 figures).

Press Gazette understands that GNM wants to double that contribution in the next five years. Last year GNM made an operating loss of £37.8m.

Print currently contributes the majority of GNM's income, but sales have been declining sharply: last month circulation of The Guardian dropped 12.5 per cent year on year to 262,937 whereas The Observer was down 13.9 per cent to 293,053.

Read more at Press Gazette.

Dominic Ponsford is editor of Press Gazette