Guardian says digital - not print - now its priority

The Guardian's shift in priorities will mean it becomes a "digital-first" organisation.

Guardian News and Media bosses today told journalists that digital is now their main priority - ahead of the print edition.

The historic shift will see The Guardian become a "digital-first" organisation, staff were told today, meaning that investment and effort is to be focused on digital rather than print.

Digital currently contributes around £35m to £40m a year out of Guardian News and Media's £221m turnover (2009/2010 figures).

Press Gazette understands that GNM wants to double that contribution in the next five years. Last year GNM made an operating loss of £37.8m.

Print currently contributes the majority of GNM's income, but sales have been declining sharply: last month circulation of The Guardian dropped 12.5 per cent year on year to 262,937 whereas The Observer was down 13.9 per cent to 293,053.

Read more at Press Gazette.