Mail Online hits 53.9m monthly browsers

Mail Online is UK's most popular national news website.

Mail Online increased its web reach sharply again in December rising to 53.9m unique monthly browsers, according to figures released today by the Audit Bureau of Circulations.

It means the website of the Daily Mail and Mail on Sunday remains the UK's most popular national newspaper website for the twelfth month in succession.

Mail Online drew an average of 3,044,961 daily browsers in December, up 60.32 per cent on the number of browsers in the same month the previous year and 3.58 per cent up from the 2,939,799 daily browsers it drew in November.

The Daily Mail & General Trust's website has been the most popular national newspaper website since monthly web traffic figures provided by the ABC changed in January to emphasise daily browser averages. The previous system focused solely on total monthly unique users.

Mail Online became the first national newspaper website to pass more than 50m monthly browsers in October last year and it extended its lead at the top yet again.

Second placed national newspaper website, Guardian.co.uk, dropped slightly month on month to 39m unique browsers.

Full story at Press Gazette