US daily Newsday.com pulls down paywall for one month
$20 per month fee put on hold to tantalise potential customers with the site's striking changes.
New York daily Newsday.com on Wednesday announced that it is pulling down its paywall for a month and that users can have free access to its website until 7 January.
The site charges $20 a month for online access.
In a note to the readers, editor Debby Krenek said that the move was because the newspaper wanted to showcase the "striking changes" on the site to readers.
Media reports, however, speculated that the paper owned by US cable company Cablevision has struggled to attract pay customers for its online content since it erected its paywall in October last year.
In September 2009, the month before the paywall was erected, the website attracted 1.6 million unique visitors, according to online metrics firm comScore