Google to launch 'search without search' in 2011

New concept which takes into account a user's location and context to figure out what pieces of info

Google is experimenting with a "search without search" concept that would be ready in 2011, consumer products chief Marissa Mayer said on Thursday.

Speaking at the LeWeb conference in Paris, Mayer elaborated about the contextual discovery concept which takes into account a user's location and the context to figure out what pieces of information they need.

"It's kind of search without search -- without you saying anything in voice search, or typing anything -- can we figure out, you haven't been to this place in Paris before, and you were just doing this, so we'll give you information about this place, when it was built, what was important about it, et cetera," she said.

"If you walk past it every day we'll give you the news, something like that. So we're trying to play around with some new concepts on how you find information," she added.