Telegraph to charge for select online content from next year
Insiders say that the publisher is not considering a full paywall model like the Times
The Telegraph Media Group (TMG) is planning to begin charging for some digital content next year.
The publisher of the Daily Telegraph and its website telegraph.co.uk has reportedly constituted a small executive group that will explore several online revenue models, including charging on different platforms such as tablet computers and introducing registration for its website.
A registration system allows free access to a certain number of stories over a week or month and then asks users to register themselves to access more content.
The information provided for registration is expected to help TMG to better target ads and generate revenue from users.
Insiders at TMG said the publisher is not considering a full paywall model adopted by the Times as it would deny the opportunity for "rich sampling environment".
The strategy evaluation team has been asked to submit its recommendations by early next year.