AskMen undergoes revamp, adds new features

Lifestyle site to benefit from social media upgrades.

News Corporation's men's lifestyle site AskMen unveiled its new look on Wednesday adding more local features.

The new design features a new Foursquare "Better Man" Badge to bring men closer to local activities and events; the "Daily Brief" feature that features latest content; and a reader feedback box called "First Impressions".

Co-founder and general manager Ricardo Poupada said the second revamp will happen in 2011 and the site will add more local content, social media features and better video technology.

The men's lifestyle site currently attracts 825,000 unique users a month in the UK, according to figures stated by online metrics firm ComScore.

The site is popular for its annual Great Male Survey, which on an average, surveys over 7,000 UK men to gauge their interests and passions.