BBC to launch global iPlayer on iPad next year
BBC's director-general talked of corporation's plans to make iPlayer available to overseas users wit
The BBC is to launch the international version of its iPlayer video-on-demand platform on Apple's iPad next year, it was announced on Wednesday.
Speaking at the Edinburgh TV Festival in August, Mark Thompson, the BBC's director-general, also talked of the corporation's plans to make iPlayer available to overseas users within a year.
The overseas iPlayer launch will be overseen by the corporation's global iPlayer director, Mark Smith.
According to the Financial Times, BBC Worldwide is planning to make iPlayer available on iPad initially in the US in the middle of 2011.
Luke Bradley-Jones, EVP and MD, BBC.com, said that the international version of BBC's iPlayer will use a single subscription pay model at launch.
He noted that iPlayer app can be downloaded freely and some free content will be provided to showcase the service. However, the details on pricing will be divulged in the New Year, he said.
Bradley-Jones added that advertisers would be allowed to partner with the corporation on free sections of the site.