US news and content aggregation blog the Huffington Post plans to triple its sales to $100m in 2012, Bloomberg reported on Tuesday, quoting sources close to the website.
The news site that began in 2005 will post its first annual profit this year, founder Arianna Huffington told the business news site in an interview.
"People don't want just to consume news. They want to share it, they want to advance it, and add to it," she added.
"We're profitable despite the fact we're investing a lot in growing," Huffington said, declining to comment on revenue, while adding that the venture-capital-funded company isn't rushing to be bought although potential buyers have expressed interest.
Currently, the site lags behind the New York Times, which had 34.6 million web visitors last month and is ahead of online-only titles such as the Daily Beast and the Drudge Report, according to online metrics firm ComScore.