Google’s new search algorithm pushes ‘bad’ brands down search results

Old search engine does not distinguish between positive and negative posts about a brand or a compan

Google has changed its search algorithm to lower the ranking of business entities who have received negative reviews, the search company said on a blog post on Wednesday.

In a blog post titled "Being bad to your customers is bad for your business," Google announced about the new, improved algorithm.

An article in The New York Times last month about eyewear e-commerce website DecorMyEyes.com has prompted Google to take the decision.

Vitaly Borker, the owner of the site, described how he used negative feedback on Google and other sites to actually push up his site's rankings in the Google search results.

He claimed that he purposely shouted at and frightened some of his customers because the online complaints actually worked in his favour in Google search results.

Google's search engine, Borker claimed, does not distinguish between positive and negative posts about a brand or a company. More complaints ensured that his site ranked high on Google search, thus generating more revenue.